Deutsche Eishockey Liga Audience in Germany
Deutsche Eishockey Liga has an estimated audience of 629,980 people in Germany. 27.7% are female, 72.3% are male, average age 35.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Leon Draisaitl, Ice hockey, Ice skating, Straubing Tigers, Krefeld Pinguine.
The average Deutsche Eishockey Liga fan in Germany is 35.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Leon Draisaitl, Ice hockey, Ice skating, with strongest over-indexing on Leon Draisaitl (12.89× the country average). Demographically, the Deutsche Eishockey Liga audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Ice hockey
Demographics of Deutsche Eishockey Liga fans
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 35.8 |
| Estimated audience size | 629,980 |
Audience persona
The typical Deutsche Eishockey Liga fan in Germany is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Leon Draisaitl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 212,438 | 2.1× |
| Nordrhein-Westfalen | 151,910 | 1.1× |
| Baden-Württemberg | 79,829 | 0.93× |
| Niedersachsen | 54,296 | 0.89× |
| Hessen | 33,758 | 0.7× |
| Brandenburg | 27,452 | 1.4× |
| Berlin | 26,781 | 0.95× |
| Sachsen | 22,564 | 0.73× |
| Bremen | 21,675 | 4.02× |
| Rheinland-Pfalz | 19,689 | 0.62× |
| Schleswig-Holstein | 7,929 | 0.35× |
| Mecklenburg-Vorpommern | 7,652 | 0.64× |
| Sachsen-Anhalt | 7,606 | 0.47× |
| Thüringen | 7,046 | 0.44× |
| Hamburg | 6,827 | 0.48× |
| Saarland | 1,368 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leon Draisaitl | 12.89× | Sports |
| Ice hockey | 5.89× | Sports |
| Ice skating | 9.1× | Sports |
| Straubing Tigers | 21.43× | Sports |
| Krefeld Pinguine | 13.47× | Sports |
| Stanley Cup | 8.42× | Sports |
| National League (ice hockey) | 13.1× | Sports |
| Eisbären Berlin | 6.68× | Sports |
| Wikipedia | 1.63× | Internet & Social Media |
| DEL2 | 9.44× | Sports |
| Nürnberg Ice Tigers | 8.99× | Sports |
| Pomeranian (dog) | 2.55× | Pets & Animals |
| Thomas Sabo Ice Tigers | 10.17× | Sports |
| NHL | 4.29× | Sports |
| Google Maps | 1.52× | Internet & Social Media |
| Ice Hockey World Championships | 6.48× | Sports |
| Hornbach | 1.52× | Shopping |
| HC Erlangen | 9.01× | Sports |
| Will Smith | 4.29× | Sports |
| FRITZ!Box | 1.64× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.29 |
| Sports Activity | POWER | 1.2 |
| Urban Lifestyle | OPEN | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
| Need for Security | CONSERVATISM | 1.03 |
| Risk Appetite | THRILL | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.6% |
| Mexico | 12.2% |
| Germany | 12.1% |
See Deutsche Eishockey Liga audiences in other countries
- Deutsche Eishockey Liga — United States
- Deutsche Eishockey Liga — United Kingdom
- Deutsche Eishockey Liga — France
- Deutsche Eishockey Liga — Italy
- Deutsche Eishockey Liga — Spain
- Deutsche Eishockey Liga — Brazil
- Deutsche Eishockey Liga — Japan
- Deutsche Eishockey Liga — South Korea
- Deutsche Eishockey Liga — India
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does Deutsche Eishockey Liga have in Germany?
Deutsche Eishockey Liga has an estimated audience of 629,980 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Deutsche Eishockey Liga fans?
27.7% of Deutsche Eishockey Liga fans are female, 72.3% are male, with an average age of 35.8 years.
Which brands do Deutsche Eishockey Liga fans like most?
Deutsche Eishockey Liga fans show strongest brand affinity for Leon Draisaitl (12.89×), Ice hockey (5.89×), and Ice skating (9.1×) over the country average.
Where do Deutsche Eishockey Liga fans live in Germany?
Deutsche Eishockey Liga fans in Germany are most concentrated in Bayern (reach 212,438), Nordrhein-Westfalen (reach 151,910), and Baden-Württemberg (reach 79,829). These three regions account for the largest share of the active audience.
What other brands do Deutsche Eishockey Liga fans also like?
Beyond Deutsche Eishockey Liga itself, the audience over-indexes on Ice hockey (5.89×), Ice skating (9.1×), Straubing Tigers (21.43×), and Krefeld Pinguine (13.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Deutsche Eishockey Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.