Rascasse Audience Intelligence

Deutsche Eishockey Liga Audience in Germany

A data profile of the people who buy, follow and care about Deutsche Eishockey Liga in Germany — modelled from more than twelve digital signal sources. Deutsche Eishockey Liga has an estimated audience of 653,253 people in Germany.

#9among Ice hockey in Germany#122among Event in Germany#735in Sports

The average Deutsche Eishockey Liga fan in Germany is 35.8 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Ice hockey, Ice skating, Leon Draisaitl, with strongest over-indexing on Ice hockey (5.89× the country average).

Demographically, the Deutsche Eishockey Liga audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Tradition, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Deutsche Eishockey Liga fan in Germany is more male, around 35.8 years old, with strong Tradition tendencies and a notable affinity for Ice hockey.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Deutsche Eishockey Liga profile in Germany.

Audience size
653K
in Germany
Gender
27.7%♀
72.3% male
Age
35.8
average years
Country rank
#9387
Event in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Deutsche Eishockey Liga fans

27.7% are female, 72.3% are male, average age 35.8.

Fig. 02

Gender split

27.7%
Female
72.3%
Male
Demographic split for Deutsche Eishockey Liga audience in Germany
MetricValue
Female27.7%
Male72.3%
Average age35.8
Estimated audience size653,253
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Deutsche Eishockey Liga audience in Germany
Age bracketShare%
16-1930%
20-2918%
30-3919%
40-4920%
50+13%
Fig. 04

Worldwide distribution

12.3%

of the worldwide Deutsche Eishockey Liga audience comes from Germany.

Worldwide audience distribution share by country for Deutsche Eishockey Liga
CountryShare
United States12.5%
Germany12.3%
Mexico12.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Deutsche Eishockey Liga audience in Germany is strongest.

Fig. 05

Top regions by affinity

Deutsche Eishockey Liga fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K3.62×
02Bayern~200K2.03×
03Brandenburg~30K1.54×
04Sachsen~50K1.47×
05Nordrhein-Westfalen~100K1.04×
06Baden-Württemberg~80K0.96×
07Berlin~30K0.93×
08Niedersachsen~50K0.80×
09Rheinland-Pfalz~20K0.72×
10Mecklenburg-Vorpommern~9K0.71×
11Hessen~30K0.68×
12Sachsen-Anhalt~9K0.56×
13Thüringen~8K0.52×
14Hamburg~6K0.43×
15Schleswig-Holstein~8K0.34×
16Saarland~2K0.24×
Fig. 06

Affinity by region

Affinity by region — Deutsche Eishockey Liga, Germany
0.24×1.00×3.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Deutsche Eishockey Liga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Deutsche Eishockey Liga audience
#·InterestCategoryAffinity×
01Straubing TigersSports21.43×
02Krefeld PinguineSports13.47×
03Leon DraisaitlSports12.89×
04Thomas Sabo Ice TigersSports10.17×
05DEL2Sports9.44×
06Ice skatingSports9.10×
07HC ErlangenSports9.01×
08Nürnberg Ice TigersSports8.99×
09FRISCH AUF! GöppingenSports8.89×
10Löwen FrankfurtSports8.88×
11Stanley CupSports8.42×
12Kölner HaieSports6.85×
13Eisbären BerlinSports6.68×
14Ice Hockey World ChampionshipsSports6.48×
15Ice hockeySports5.89×
16NHLSports4.29×
17Pomeranian (dog)Pets & Animals2.55×
18WikipediaInternet & Social Media1.63×
19Google MapsInternet & Social Media1.52×
20HornbachShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Deutsche Eishockey Liga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Deutsche Eishockey Liga audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.50×
PatriotismCONSERVATISM1.49×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Deutsche Eishockey Liga audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.86×
SustainabilityBALANCE0.95×
IndividualismJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Deutsche Eishockey Liga have in Germany?

Deutsche Eishockey Liga has an estimated audience of 653,253 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Deutsche Eishockey Liga fans?

27.7% of Deutsche Eishockey Liga fans are female, 72.3% are male, with an average age of 35.8 years.

03

Which brands do Deutsche Eishockey Liga fans like most?

Deutsche Eishockey Liga fans show strongest brand affinity for Ice hockey (5.89×), Ice skating (9.1×), and Leon Draisaitl (12.89×) over the country average.

04

Where do Deutsche Eishockey Liga fans live in Germany?

Deutsche Eishockey Liga fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Deutsche Eishockey Liga fans also like?

Beyond Deutsche Eishockey Liga itself, the audience over-indexes on Ice skating (9.1×), Leon Draisaitl (12.89×), Straubing Tigers (21.43×), and Krefeld Pinguine (13.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in Germany

See Deutsche Eishockey Liga audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Deutsche Eishockey Liga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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