DEL2 Audience in Germany
DEL2 has an estimated audience of 430,895 people in Germany. 23.4% are female, 76.6% are male, average age 37.7. Top regions: Bayern, Sachsen, Nordrhein-Westfalen. Top brand affinities: Kerala, Google Analytics, Alaska, Jumia, Tuscany.
The average DEL2 fan in Germany is 37.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Sachsen, Nordrhein-Westfalen. Top brand affinities include Kerala, Google Analytics, Alaska, with strongest over-indexing on Kerala (38.6× the country average). Demographically, the DEL2 audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Ice hockey
Demographics of DEL2 fans
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 37.7 |
| Estimated audience size | 430,895 |
Audience persona
The typical DEL2 fan in Germany is more male, around 37.7 years old, with strong Patriotism tendencies and a notable affinity for Kerala.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 252,884 | 3.65× |
| Sachsen | 91,280 | 4.32× |
| Nordrhein-Westfalen | 80,238 | 0.85× |
| Baden-Württemberg | 67,103 | 1.14× |
| Hessen | 61,109 | 1.86× |
| Niedersachsen | 14,333 | 0.34× |
| Thüringen | 13,004 | 1.18× |
| Brandenburg | 11,720 | 0.88× |
| Berlin | 6,364 | 0.33× |
| Rheinland-Pfalz | 4,225 | 0.2× |
| Sachsen-Anhalt | 2,441 | 0.22× |
| Schleswig-Holstein | 2,163 | 0.14× |
| Mecklenburg-Vorpommern | 2,018 | 0.25× |
| Hamburg | 1,863 | 0.19× |
| Bremen | 1,313 | 0.36× |
| Saarland | 504 | 0.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kerala | 38.6× | Travel & Leisure |
| Google Analytics | 20× | Internet & Social Media |
| Alaska | 20× | Travel & Leisure |
| Jumia | 35.84× | Fashion & Accessoires |
| Tuscany | 20× | Travel & Leisure |
| Sailor | 20× | Travel & Leisure |
| John Stuart Mill | 43.38× | Politics & Society |
| Golden Gate | 20× | Games |
| Jura Mountains | 20× | Travel & Leisure |
| Justice | 12.54× | Politics & Society |
| Minnesota | 20× | Travel & Leisure |
| Google Wallet | 16.51× | Technology & Electronics |
| Nebraska | 20× | Travel & Leisure |
| Food quality | 20× | Food & Beverages |
| Gauri Khan | 20× | Movies & TV |
| Rajasthan | 20× | Travel & Leisure |
| Giuseppe Mazzini | 53.85× | |
| Litter box | 2.11× | Pets & Animals |
| Noodle (Gorillaz) | 5.31× | Music & Radio |
| Jonathan Davis | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.27 |
| Sports Activity | POWER | 1.21 |
| Spirituality | BALANCE | 1.08 |
| Convenience Orientation | PREMIUM | 1.08 |
| Early Adopter Mentality | POWER | 1.02 |
| Extroversion | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.5% |
| Austria | 4.9% |
| Italy | 2.2% |
See DEL2 audiences in other countries
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does DEL2 have in Germany?
DEL2 has an estimated audience of 430,895 people in Germany, concentrated in Bayern and Sachsen.
What is the gender split and age of DEL2 fans?
23.4% of DEL2 fans are female, 76.6% are male, with an average age of 37.7 years.
Which brands do DEL2 fans like most?
DEL2 fans show strongest brand affinity for Kerala (38.6×), Google Analytics (20×), and Alaska (20×) over the country average.
Where do DEL2 fans live in Germany?
DEL2 fans in Germany are most concentrated in Bayern (reach 252,884), Sachsen (reach 91,280), and Nordrhein-Westfalen (reach 80,238). These three regions account for the largest share of the active audience.
What other brands do DEL2 fans also like?
Beyond DEL2 itself, the audience over-indexes on Google Analytics (20×), Alaska (20×), Jumia (35.84×), and Tuscany (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for DEL2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.