Ice Hockey World Championships Audience in Germany
Ice Hockey World Championships has an estimated audience of 597,198 people in Germany. 34.4% are female, 65.6% are male, average age 35.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Stanley Cup, Ayrton Senna, Red Bull Racing, Mangaka, Rosario + Vampire.
The average Ice Hockey World Championships fan in Germany is 35.8 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Stanley Cup, Ayrton Senna, Red Bull Racing, with strongest over-indexing on Stanley Cup (82.37× the country average). Demographically, the Ice Hockey World Championships audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Ice hockey
Demographics of Ice Hockey World Championships fans
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 35.8 |
| Estimated audience size | 597,198 |
Audience persona
The typical Ice Hockey World Championships fan in Germany is more male, around 35.8 years old, with strong Sports Activity tendencies and a notable affinity for Stanley Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 162,525 | 1.32× |
| Nordrhein-Westfalen | 158,999 | 0.95× |
| Baden-Württemberg | 112,357 | 1.07× |
| Niedersachsen | 74,511 | 1× |
| Sachsen | 57,336 | 1.52× |
| Hessen | 46,295 | 0.79× |
| Rheinland-Pfalz | 36,567 | 0.95× |
| Brandenburg | 34,788 | 1.46× |
| Berlin | 27,716 | 0.81× |
| Schleswig-Holstein | 25,528 | 0.93× |
| Sachsen-Anhalt | 20,645 | 1.04× |
| Mecklenburg-Vorpommern | 18,119 | 1.24× |
| Thüringen | 17,515 | 0.9× |
| Hamburg | 11,452 | 0.66× |
| Saarland | 6,701 | 0.71× |
| Bremen | 4,542 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stanley Cup | 82.37× | Sports |
| Ayrton Senna | 41.87× | Sports |
| Red Bull Racing | 17.31× | Sports |
| Mangaka | 20× | Literature |
| Rosario + Vampire | 81.16× | Literature |
| Backyard | 8.49× | Home & Garden |
| Inuyasha | 20× | Literature |
| Canadian football | 22.73× | Sports |
| Comic strip | 20× | Literature |
| Iltalehti | 42.32× | News |
| McLaren | 12.12× | Cars & Mobility |
| Hunter × Hunter | 11.41× | Literature |
| Raincoat | 20× | Fashion & Accessoires |
| Gundam | 20× | Movies & TV |
| HC Erlangen | 19.96× | Sports |
| Connor McDavid | 31.39× | Sports |
| Nürnberg Ice Tigers | 16.23× | Sports |
| Tetris | 14.8× | Games |
| Nelson Piquet | 40.19× | Sports |
| Transfermarkt | 3.05× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.38 |
| Travelling | THRILL | 1.28 |
| Quality Awareness | PREMIUM | 1.19 |
| Early Adopter Mentality | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.11 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.6% |
| Denmark | 12.6% |
| Canada | 11.8% |
See Ice Hockey World Championships audiences in other countries
- Ice Hockey World Championships — United States
- Ice Hockey World Championships — United Kingdom
- Ice Hockey World Championships — France
- Ice Hockey World Championships — Italy
- Ice Hockey World Championships — Spain
- Ice Hockey World Championships — Brazil
- Ice Hockey World Championships — Japan
- Ice Hockey World Championships — South Korea
- Ice Hockey World Championships — India
More Ice hockey audiences in Germany
- NHL (1,832,687)
- Will Smith (1,514,353)
- Eisbären Berlin (1,035,402)
- Leon Draisaitl (919,846)
- Stanley Cup (854,974)
Frequently asked questions
How many fans does Ice Hockey World Championships have in Germany?
Ice Hockey World Championships has an estimated audience of 597,198 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Ice Hockey World Championships fans?
34.4% of Ice Hockey World Championships fans are female, 65.6% are male, with an average age of 35.8 years.
Which brands do Ice Hockey World Championships fans like most?
Ice Hockey World Championships fans show strongest brand affinity for Stanley Cup (82.37×), Ayrton Senna (41.87×), and Red Bull Racing (17.31×) over the country average.
Where do Ice Hockey World Championships fans live in Germany?
Ice Hockey World Championships fans in Germany are most concentrated in Bayern (reach 162,525), Nordrhein-Westfalen (reach 158,999), and Baden-Württemberg (reach 112,357). These three regions account for the largest share of the active audience.
What other brands do Ice Hockey World Championships fans also like?
Beyond Ice Hockey World Championships itself, the audience over-indexes on Ayrton Senna (41.87×), Red Bull Racing (17.31×), Mangaka (20×), and Rosario + Vampire (81.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Ice Hockey World Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.