Rascasse Audience Intelligence

Ice Hockey World Championships Audience in Germany

A data profile of the people who buy, follow and care about Ice Hockey World Championships in Germany — modelled from more than twelve digital signal sources. Ice Hockey World Championships has an estimated audience of 819,863 people in Germany.

#7among Ice hockey in Germany#100among Event in Germany#614in Sports

The average Ice Hockey World Championships fan in Germany is 35.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Stanley Cup, Ayrton Senna, Red Bull Racing, with strongest over-indexing on Stanley Cup (82.37× the country average).

Demographically, the Ice Hockey World Championships audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Ice Hockey World Championships fan in Germany is more male, around 35.8 years old, with strong Career Orientation tendencies and a notable affinity for Stanley Cup.

Category: Sports · Type: Event · Subtype: Ice hockey

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ice Hockey World Championships profile in Germany.

Audience size
820K
in Germany
Gender
34.4%♀
65.6% male
Age
35.8
average years
Country rank
#7727
Event in Germany
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ice Hockey World Championships fans

34.4% are female, 65.6% are male, average age 35.8.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Ice Hockey World Championships audience in Germany
MetricValue
Female34.4%
Male65.6%
Average age35.8
Estimated audience size819,863
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Ice Hockey World Championships audience in Germany
Age bracketShare%
16-1929%
20-2920%
30-3919%
40-4919%
50+13%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Ice Hockey World Championships audience comes from Germany.

Worldwide audience distribution share by country for Ice Hockey World Championships
CountryShare
Canada56.8%
Finland17.5%
Sweden13.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ice Hockey World Championships audience in Germany is strongest.

Fig. 05

Top regions by affinity

Ice Hockey World Championships fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~20K1.38×
02Sachsen~50K1.36×
03Brandenburg~30K1.30×
04Thüringen~20K1.20×
05Bayern~100K1.15×
06Sachsen-Anhalt~20K1.15×
07Rheinland-Pfalz~40K1.03×
08Schleswig-Holstein~30K1.01×
09Nordrhein-Westfalen~200K1.00×
10Baden-Württemberg~100K0.95×
11Niedersachsen~70K0.89×
12Berlin~30K0.84×
13Bremen~5K0.78×
14Hessen~40K0.71×
15Saarland~6K0.69×
16Hamburg~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Ice Hockey World Championships, Germany
0.60×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ice Hockey World Championships audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ice Hockey World Championships audience
#·InterestCategoryAffinity×
01Stanley CupSports82.37×
02Rosario + VampireLiterature81.16×
03IltalehtiNews42.32×
04Ayrton SennaSports41.87×
05Connor McDavidSports31.39×
06Canadian footballSports22.73×
07MangakaLiterature20.00×
08InuyashaLiterature20.00×
09Comic stripLiterature20.00×
10GundamMovies & TV20.00×
11RaincoatFashion & Accessoires20.00×
12HC ErlangenSports19.96×
13Red Bull RacingSports17.31×
14Nürnberg Ice TigersSports16.23×
15Löwen FrankfurtSports16.17×
16APEXMusic & Radio15.55×
17TetrisGames14.80×
18McLarenCars & Mobility12.12×
19Hunter × HunterLiterature11.41×
20BackyardHome & Garden8.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ice Hockey World Championships audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ice Hockey World Championships audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.87×
Risk AppetiteTHRILL1.43×
PatriotismCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ice Hockey World Championships audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.59×
Pet OwnershipJOY0.62×
Social Media UsageJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ice Hockey World Championships have in Germany?

Ice Hockey World Championships has an estimated audience of 819,863 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Ice Hockey World Championships fans?

34.4% of Ice Hockey World Championships fans are female, 65.6% are male, with an average age of 35.8 years.

03

Which brands do Ice Hockey World Championships fans like most?

Ice Hockey World Championships fans show strongest brand affinity for Stanley Cup (82.37×), Ayrton Senna (41.87×), and Red Bull Racing (17.31×) over the country average.

04

Where do Ice Hockey World Championships fans live in Germany?

Ice Hockey World Championships fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Ice Hockey World Championships fans also like?

Beyond Ice Hockey World Championships itself, the audience over-indexes on Ayrton Senna (41.87×), Red Bull Racing (17.31×), Rosario + Vampire (81.16×), and Mangaka (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Ice hockey audiences in Germany

See Ice Hockey World Championships audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Ice Hockey World Championships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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