Canadian football Audience in Germany
Canadian football has an estimated audience of 466,888 people in Germany. 35.5% are female, 64.5% are male, average age 32.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ice Hockey World Championships, Segunda División, Andy Borg, Jan Smit (singer), Kansas City Chiefs.
The average Canadian football fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ice Hockey World Championships, Segunda División, Andy Borg, with strongest over-indexing on Ice Hockey World Championships (33.33× the country average). Demographically, the Canadian football audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Canadian football fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 32.1 |
| Estimated audience size | 466,888 |
Audience persona
The typical Canadian football fan in Germany is more male, around 32.1 years old, with strong Sports Activity tendencies and a notable affinity for Ice Hockey World Championships.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,766 | 0.75× |
| Bayern | 63,608 | 0.85× |
| Baden-Württemberg | 42,021 | 0.66× |
| Niedersachsen | 32,946 | 0.73× |
| Hessen | 28,381 | 0.8× |
| Rheinland-Pfalz | 18,784 | 0.8× |
| Berlin | 18,425 | 0.88× |
| Sachsen | 16,345 | 0.71× |
| Schleswig-Holstein | 14,249 | 0.85× |
| Thüringen | 12,130 | 1.02× |
| Sachsen-Anhalt | 11,780 | 0.97× |
| Brandenburg | 10,918 | 0.75× |
| Mecklenburg-Vorpommern | 10,361 | 1.16× |
| Saarland | 10,300 | 1.8× |
| Bremen | 9,819 | 2.46× |
| Hamburg | 8,469 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ice Hockey World Championships | 33.33× | Sports |
| Segunda División | 129.11× | Sports |
| Andy Borg | 12.89× | Music & Radio |
| Jan Smit (singer) | 63.67× | Music & Radio |
| Kansas City Chiefs | 20.68× | Sports |
| Transfermarkt | 4.56× | Sports |
| Smyths Toys Superstores | 19.23× | Shopping |
| FIFA World Cup | 2.77× | Sports |
| Cleveland Browns | 20.63× | Sports |
| Rugby league | 6.14× | Sports |
| Borussia Dortmund | 1.74× | Sports |
| Kat Dennings | 12.25× | Movies & TV |
| Germany national football team | 4.16× | Sports |
| UEFA Champions League | 2.44× | Sports |
| Bundesliga | 2.15× | Sports |
| Ice skating | 8.35× | Sports |
| Natural foods | 4.64× | Food & Beverages |
| Arizona Cardinals | 23.24× | Sports |
| NFL | 3.88× | Sports |
| Eyes Wide Shut | 9.77× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.72 |
| Travelling | THRILL | 1.49 |
| Patriotism | CONSERVATISM | 1.34 |
| Sustainability | BALANCE | 1.2 |
| Urban Lifestyle | OPEN | 1.17 |
| Early Adopter Mentality | POWER | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.6% |
| Canada | 5.8% |
| China | 5.7% |
See Canadian football audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Canadian football have in Germany?
Canadian football has an estimated audience of 466,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canadian football fans?
35.5% of Canadian football fans are female, 64.5% are male, with an average age of 32.1 years.
Which brands do Canadian football fans like most?
Canadian football fans show strongest brand affinity for Ice Hockey World Championships (33.33×), Segunda División (129.11×), and Andy Borg (12.89×) over the country average.
Where do Canadian football fans live in Germany?
Canadian football fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,766), Bayern (reach 63,608), and Baden-Württemberg (reach 42,021). These three regions account for the largest share of the active audience.
What other brands do Canadian football fans also like?
Beyond Canadian football itself, the audience over-indexes on Segunda División (129.11×), Andy Borg (12.89×), Jan Smit (singer) (63.67×), and Kansas City Chiefs (20.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canadian football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.