Rascasse Audience Intelligence

Canadian football Audience in Germany

A data profile of the people who buy, follow and care about Canadian football in Germany — modelled from more than twelve digital signal sources. Canadian football has an estimated audience of 466,888 people in Germany.

#155among Sport in Germany#4845among Topic in Germany#985in Sports

The average Canadian football fan in Germany is 32.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Andy Borg, Ice Hockey World Championships, Segunda División, with strongest over-indexing on Andy Borg (14.97× the country average).

Demographically, the Canadian football audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Community Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Canadian football fan in Germany is more male, around 32.1 years old, with strong Community Orientation tendencies and a notable affinity for Andy Borg.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canadian football profile in Germany.

Audience size
467K
in Germany
Gender
35.5%♀
64.5% male
Age
32.1
average years
Country rank
#12419
Topic in Germany
Fig. 01

Search interest · 12-month trend

+315%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canadian football fans

35.5% are female, 64.5% are male, average age 32.1.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Canadian football audience in Germany
MetricValue
Female35.5%
Male64.5%
Average age32.1
Estimated audience size466,888
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Canadian football audience in Germany
Age bracketShare%
16-1934%
20-2927%
30-3919%
40-4914%
50+6%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Canadian football audience comes from Germany.

Worldwide audience distribution share by country for Canadian football
CountryShare
United States44.6%
Canada5.8%
China5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canadian football audience in Germany is strongest.

Fig. 05

Top regions by affinity

Canadian football fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~5K1.34×
02Saarland~7K1.19×
03Thüringen~10K1.01×
04Mecklenburg-Vorpommern~9K1.01×
05Nordrhein-Westfalen~100K0.98×
06Berlin~20K0.98×
07Sachsen-Anhalt~10K0.98×
08Hamburg~10K0.95×
09Schleswig-Holstein~20K0.94×
10Bayern~70K0.93×
11Rheinland-Pfalz~20K0.93×
12Brandenburg~10K0.93×
13Hessen~30K0.92×
14Sachsen~20K0.89×
15Niedersachsen~40K0.84×
16Baden-Württemberg~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Canadian football, Germany
0.83×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canadian football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canadian football audience
#·InterestCategoryAffinity×
01Segunda DivisiónSports98.53×
02Jan Smit (singer)Music & Radio41.93×
03Ice Hockey World ChampionshipsSports22.73×
04Smyths Toys SuperstoresShopping16.49×
05Andy BorgMusic & Radio14.97×
06Miami DolphinsSports14.13×
07Indianapolis ColtsSports13.21×
08Kat DenningsMovies & TV11.01×
09Kansas City ChiefsSports10.00×
10Jürgen DrewsMusic & Radio9.83×
11Ice skatingSports7.53×
12Rugby leagueSports5.86×
13TransfermarktSports5.23×
14EA Sports FCGames3.66×
15NFLSports3.59×
16NatureHome & Garden2.47×
17FIFA World CupSports1.89×
18FamilyKids & Family1.86×
19GermanyTravel & Leisure1.63×
20BundesligaSports1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canadian football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canadian football audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.75×
Risk AppetiteTHRILL1.65×
Quality AwarenessPREMIUM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canadian football audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.69×
DIY MentalityTHRILL0.73×
Design AffinityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canadian football have in Germany?

Canadian football has an estimated audience of 466,888 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Canadian football fans?

35.5% of Canadian football fans are female, 64.5% are male, with an average age of 32.1 years.

03

Which brands do Canadian football fans like most?

Canadian football fans show strongest brand affinity for Andy Borg (14.97×), Ice Hockey World Championships (22.73×), and Segunda División (98.53×) over the country average.

04

Where do Canadian football fans live in Germany?

Canadian football fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Canadian football fans also like?

Beyond Canadian football itself, the audience over-indexes on Ice Hockey World Championships (22.73×), Segunda División (98.53×), Transfermarkt (5.23×), and Jan Smit (singer) (41.93×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Canadian football audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Canadian football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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