Canadian football Audience in United States

Canadian football has an estimated audience of 9,063,316 people in United States. 36.1% are female, 63.9% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Aaron Rodgers, Capital One, PSV Eindhoven, CarGurus, Google Maps.

The average Canadian football fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Aaron Rodgers, Capital One, PSV Eindhoven, with strongest over-indexing on Aaron Rodgers (28.78× the country average). Demographically, the Canadian football audience skews more male with an average age of 36.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Canadian football fans

Demographic split for Canadian football audience in United States
MetricValue
Female36.1%
Male63.9%
Average age36.1
Estimated audience size9,063,316

Audience persona

The typical Canadian football fan in United States is more male, around 36.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for Canadian football in United States
RegionReachAffinity
California1,081,7941.09×
Texas1,009,5591.3×
Florida584,2170.95×
New York580,7551.15×
Illinois302,1981×
Ohio291,7921.05×
Pennsylvania283,0480.93×
Georgia279,5491×
Michigan274,6891.16×
New Jersey246,8191.07×
North Carolina242,0270.89×
Virginia235,6541.07×
Washington197,9011.09×
Tennessee185,8711.02×
Massachusetts173,5720.97×
Arizona169,3680.92×
Maryland166,8621.07×
Indiana147,2680.89×
Colorado143,2811×
Alabama143,0761.13×
Wisconsin127,1920.93×
Louisiana117,7751.01×
South Carolina117,7550.86×
Missouri114,4310.78×
Minnesota112,2380.86×
Nevada105,2791.2×
Kentucky103,6610.91×
Oklahoma97,5280.97×
Oregon93,6880.9×
Mississippi92,0501.23×
Connecticut82,1240.9×
Iowa78,0111.04×
Kansas71,9021.01×
Utah71,3020.88×
Arkansas69,8080.93×
Nebraska46,3581.02×
Hawaii39,2401.01×
West Virginia37,0690.88×
Idaho35,9430.79×
Washington, District of Columbia35,2801.3×
New Mexico32,7280.72×
Maine26,5280.82×
Montana24,1850.96×
Alaska24,0451.24×
Rhode Island23,5950.82×
North Dakota23,2431.25×
New Hampshire22,9070.64×
Delaware22,4500.9×
South Dakota22,2801.06×
Wyoming17,9921.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canadian football audience
BrandAffinityCategory
Aaron Rodgers28.78×Sports
Capital One12.33×Business & Career
PSV Eindhoven100×Sports
CarGurus13.97×Cars & Mobility
Google Maps8.98×Internet & Social Media
AccuWeather13.19×Home & Garden
Luka Dončić19.56×Sports
Bruce Willis12.89×Movies & TV
Circle K11.7×Shopping
Diane Keaton8.73×Movies & TV
Indeed.com5.67×Business & Career
Google News7.51×News
Clint Eastwood10.84×Movies & TV
Matthew McConaughey10.9×Movies & TV
Enterprise Rent-A-Car7.04×Cars & Mobility
Charlie Hunnam12.26×Movies & TV
Beetlejuice5.35×Movies & TV
Demi Moore10.21×Movies & TV
Rob Gronkowski23.81×Sports
Blake Lively10.44×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canadian football audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.41
ExtroversionTHRILL1.32
Risk AppetiteTHRILL1.31
Family OrientationCONSERVATISM1.29
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Canadian football
CountryShare
United States44.6%
Canada5.8%
China5.7%

See Canadian football audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Canadian football have in United States?

Canadian football has an estimated audience of 9,063,316 people in United States, concentrated in California and Texas.

What is the gender split and age of Canadian football fans?

36.1% of Canadian football fans are female, 63.9% are male, with an average age of 36.1 years.

Which brands do Canadian football fans like most?

Canadian football fans show strongest brand affinity for Aaron Rodgers (28.78×), Capital One (12.33×), and PSV Eindhoven (100×) over the country average.

Where do Canadian football fans live in United States?

Canadian football fans in United States are most concentrated in California (reach 1,081,794), Texas (reach 1,009,559), and Florida (reach 584,217). These three regions account for the largest share of the active audience.

What other brands do Canadian football fans also like?

Beyond Canadian football itself, the audience over-indexes on Capital One (12.33×), PSV Eindhoven (100×), CarGurus (13.97×), and Google Maps (8.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.