Rascasse Audience Intelligence

Canadian football Audience in United States

A data profile of the people who buy, follow and care about Canadian football in United States — modelled from more than twelve digital signal sources. Canadian football has an estimated audience of 9,063,316 people in United States.

#60among Sport in United States#2489among Topic in United States#323in Sports

The average Canadian football fan in United States is 36.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Peyton Manning, Eli Manning, Winter Olympic Games, with strongest over-indexing on Peyton Manning (17.83× the country average).

Demographically, the Canadian football audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canadian football fan in United States is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Peyton Manning.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canadian football profile in United States.

Audience size
9.1M
in United States
Gender
36.1%♀
63.9% male
Age
36.1
average years
Country rank
#3947
Topic in United States
Fig. 01

Search interest · 12-month trend

+130%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canadian football fans

36.1% are female, 63.9% are male, average age 36.1.

Fig. 02

Gender split

36.1%
Female
63.9%
Male
Demographic split for Canadian football audience in United States
MetricValue
Female36.1%
Male63.9%
Average age36.1
Estimated audience size9,063,316
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the Canadian football audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3918%
40-4918%
50+15%
Fig. 04

Worldwide distribution

44.6%

of the worldwide Canadian football audience comes from United States.

Worldwide audience distribution share by country for Canadian football
CountryShare
United States44.6%
Canada5.8%
China5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canadian football audience in United States is strongest.

Fig. 05

Top regions by affinity

Canadian football fans by region: top regions in United States
#RegionReachAffinity×
01Texas~1M1.24×
02Washington, District of Columbia~30K1.12×
03Washington~200K1.11×
04Hawaii~40K1.10×
05New York~500K1.08×
06Nevada~90K1.08×
07California~1M1.07×
08Michigan~300K1.07×
09Alaska~20K1.07×
10Mississippi~80K1.06×
11Montana~30K1.06×
12North Dakota~20K1.05×
13Georgia~300K1.04×
14Alabama~100K1.04×
15Vermont~20K1.03×
16Massachusetts~200K1.02×
17Iowa~80K1.02×
18Illinois~300K1.01×
19Ohio~300K1.01×
20Virginia~200K1.01×
21South Dakota~20K1.01×
22New Jersey~200K1.00×
23Maryland~200K1.00×
24Oklahoma~100K1.00×
25Nebraska~50K1.00×
26Colorado~100K0.99×
27Pennsylvania~300K0.98×
28Tennessee~200K0.98×
29Kansas~70K0.98×
30Delaware~20K0.98×
31Utah~80K0.97×
32South Carolina~100K0.96×
33Louisiana~100K0.96×
34West Virginia~40K0.96×
35Maine~30K0.96×
36Connecticut~90K0.95×
37Arkansas~70K0.95×
38New Hampshire~30K0.95×
39Rhode Island~30K0.95×
40North Carolina~300K0.94×
41Indiana~200K0.94×
42Idaho~40K0.94×
43Wisconsin~100K0.93×
44Minnesota~100K0.93×
45Oregon~100K0.93×
46New Mexico~40K0.93×
47Florida~600K0.91×
48Arizona~200K0.91×
49Kentucky~100K0.91×
50Missouri~100K0.90×
Fig. 06

Affinity by region

Affinity by region — Canadian football, United States
0.90×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canadian football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canadian football audience
#·InterestCategoryAffinity×
01Gene HackmanMovies & TV28.48×
02Eli ManningSports18.84×
03Peyton ManningSports17.83×
04University of AlabamaBusiness & Career9.81×
05Baker MayfieldSports9.02×
06Winter Olympic GamesSports8.74×
07Russell WilsonSports7.43×
08Auburn Tigers footballSports5.90×
09Tennessee Volunteers footballSports5.27×
10Aaron RodgersSports4.00×
11New York KnicksSports3.63×
12CBS SportsMovies & TV3.25×
13LeBron JamesSports3.19×
14Philadelphia EaglesSports3.13×
15Oklahoma City ThunderSports3.02×
16New York YankeesSports2.96×
17Los Angeles LakersSports2.74×
18UniversityBusiness & Career2.16×
19FIFA World CupSports2.09×
20SupermanMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canadian football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canadian football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
Risk AppetiteTHRILL1.53×
Early Adopter MentalityPOWER1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canadian football audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.67×
CreativityOPEN0.79×
MindfulnessBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canadian football have in United States?

Canadian football has an estimated audience of 9,063,316 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Canadian football fans?

36.1% of Canadian football fans are female, 63.9% are male, with an average age of 36.1 years.

03

Which brands do Canadian football fans like most?

Canadian football fans show strongest brand affinity for Peyton Manning (17.83×), Eli Manning (18.84×), and Winter Olympic Games (8.74×) over the country average.

04

Where do Canadian football fans live in United States?

Canadian football fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Canadian football fans also like?

Beyond Canadian football itself, the audience over-indexes on Eli Manning (18.84×), Winter Olympic Games (8.74×), University of Alabama (9.81×), and Russell Wilson (7.43×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Canadian football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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