HC Erlangen Audience in Germany
HC Erlangen has an estimated audience of 378,095 people in Germany. 41.9% are female, 58.1% are male, average age 38.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: IHF World Men's Handball Championship, Borussia Dortmund, Nuremberg, Bild, THW Kiel.
The average HC Erlangen fan in Germany is 38.7 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include IHF World Men's Handball Championship, Borussia Dortmund, Nuremberg, with strongest over-indexing on IHF World Men's Handball Championship (13× the country average). Demographically, the HC Erlangen audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Handball
Demographics of HC Erlangen fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 38.7 |
| Estimated audience size | 378,095 |
Audience persona
The typical HC Erlangen fan in Germany is more male, around 38.7 years old, with strong Sports Activity tendencies and a notable affinity for IHF World Men's Handball Championship.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 259,846 | 4.29× |
| Nordrhein-Westfalen | 34,450 | 0.42× |
| Baden-Württemberg | 28,879 | 0.56× |
| Sachsen-Anhalt | 24,937 | 2.56× |
| Niedersachsen | 21,228 | 0.58× |
| Hessen | 20,796 | 0.73× |
| Schleswig-Holstein | 17,576 | 1.3× |
| Thüringen | 14,472 | 1.51× |
| Sachsen | 14,221 | 0.77× |
| Berlin | 8,931 | 0.53× |
| Brandenburg | 7,217 | 0.62× |
| Rheinland-Pfalz | 7,046 | 0.37× |
| Hamburg | 4,872 | 0.57× |
| Mecklenburg-Vorpommern | 4,597 | 0.64× |
| Saarland | 1,541 | 0.33× |
| Bremen | 690 | 0.21× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| IHF World Men's Handball Championship | 13× | Sports |
| Borussia Dortmund | 3.04× | Sports |
| Nuremberg | 11.61× | Travel & Leisure |
| Bild | 3.55× | News |
| THW Kiel | 13.35× | Sports |
| IHF World Women's Handball Championship | 10.1× | Sports |
| European Men's Handball Championship | 12.45× | Sports |
| Handball | 5.4× | Sports |
| Handball-Bundesliga | 8.96× | Sports |
| Sport Bild | 4.3× | Sports |
| SC Magdeburg | 10.85× | Sports |
| SV Werder Bremen | 2.84× | Sports |
| FC Bayern Munich | 2.15× | Sports |
| Sportschau | 2.92× | Sports |
| Dynamo Dresden | 3.55× | Sports |
| UEFA Champions League | 2.26× | Sports |
| Bundesliga | 1.98× | Sports |
| FIFA World Cup | 2.12× | Sports |
| Shopping | 1.59× | Shopping |
| University of Erlangen-Nuremberg | 18.56× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.11 |
| Patriotism | CONSERVATISM | 1.11 |
| Career Orientation | POWER | 1.09 |
| Indulgence | JOY | 1.07 |
| Early Adopter Mentality | POWER | 1.04 |
| Price Sensitivity | PREMIUM | 1.02 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.4% |
| Switzerland | 0.6% |
| Austria | 0.6% |
See HC Erlangen audiences in other countries
More Handball audiences in Germany
- IHF World Men's Handball Championship (7,052,780)
- IHF World Women's Handball Championship (1,697,078)
- Handball-Bundesliga (1,626,296)
- Juri Knorr (1,124,901)
- SC Magdeburg (1,080,543)
Frequently asked questions
How many fans does HC Erlangen have in Germany?
HC Erlangen has an estimated audience of 378,095 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of HC Erlangen fans?
41.9% of HC Erlangen fans are female, 58.1% are male, with an average age of 38.7 years.
Which brands do HC Erlangen fans like most?
HC Erlangen fans show strongest brand affinity for IHF World Men's Handball Championship (13×), Borussia Dortmund (3.04×), and Nuremberg (11.61×) over the country average.
Where do HC Erlangen fans live in Germany?
HC Erlangen fans in Germany are most concentrated in Bayern (reach 259,846), Nordrhein-Westfalen (reach 34,450), and Baden-Württemberg (reach 28,879). These three regions account for the largest share of the active audience.
What other brands do HC Erlangen fans also like?
Beyond HC Erlangen itself, the audience over-indexes on Borussia Dortmund (3.04×), Nuremberg (11.61×), Bild (3.55×), and THW Kiel (13.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HC Erlangen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.