Rascasse Audience Intelligence

Raincoat Audience in Germany

A data profile of the people who buy, follow and care about Raincoat in Germany — modelled from more than twelve digital signal sources. Raincoat has an estimated audience of 396,976 people in Germany.

#5298among Topic in Germany#670in Fashion & Accessoires

The average Raincoat fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Glamping, Swiss Alps, Google Drive, with strongest over-indexing on Glamping (34.49× the country average).

Demographically, the Raincoat audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Raincoat fan in Germany is more female, around 36.7 years old, with strong Quality Awareness tendencies and a notable affinity for Glamping.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raincoat profile in Germany.

Audience size
397K
in Germany
Gender
61.6%♀
38.4% male
Age
36.7
average years
Country rank
#14096
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raincoat fans

61.6% are female, 38.4% are male, average age 36.7.

Fig. 02

Gender split

61.6%
Female
38.4%
Male
Demographic split for Raincoat audience in Germany
MetricValue
Female61.6%
Male38.4%
Average age36.7
Estimated audience size396,976
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Raincoat audience in Germany
Age bracketShare%
16-1924%
20-2921%
30-3921%
40-4923%
50+11%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Raincoat audience comes from Germany.

Worldwide audience distribution share by country for Raincoat
CountryShare
United States13.2%
Italy9.7%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raincoat audience in Germany is strongest.

Fig. 05

Top regions by affinity

Raincoat fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~10K1.34×
02Nordrhein-Westfalen~100K1.11×
03Schleswig-Holstein~20K1.10×
04Niedersachsen~40K1.08×
05Baden-Württemberg~60K1.07×
06Sachsen~20K1.07×
07Bremen~4K1.04×
08Bayern~70K1.02×
09Berlin~20K0.99×
10Rheinland-Pfalz~20K0.97×
11Mecklenburg-Vorpommern~7K0.97×
12Hessen~30K0.96×
13Thüringen~10K0.95×
14Brandenburg~10K0.93×
15Sachsen-Anhalt~9K0.86×
16Saarland~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Raincoat, Germany
0.66×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raincoat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raincoat audience
#·InterestCategoryAffinity×
01Vail Ski ResortTravel & Leisure50.05×
02Herschel Supply Co.Fashion & Accessoires36.83×
03Swiss AlpsTravel & Leisure36.64×
04GlampingTravel & Leisure34.49×
05NorrønaFashion & Accessoires29.40×
06Merrell (company)Fashion & Accessoires24.13×
07Sotheby'sBusiness & Career20.58×
08Rowing (sport)Sports18.43×
09Squash (sport)Sports13.97×
10Lily CollinsMovies & TV10.02×
11Arabic pop musicMusic & Radio8.02×
12Google DriveTechnology & Electronics7.54×
13Creative CommonsTechnology & Electronics7.03×
14DuneMovies & TV6.92×
15IranTravel & Leisure6.57×
16IraqTravel & Leisure6.27×
17SyriaTravel & Leisure5.69×
18FIFA World Cup 2026Sports4.78×
19ClaudeTechnology & Electronics3.57×
20AirbnbTravel & Leisure2.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raincoat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raincoat audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
Career OrientationPOWER1.75×
Early Adopter MentalityPOWER1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raincoat audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.70×
ExtroversionTHRILL0.71×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raincoat have in Germany?

Raincoat has an estimated audience of 396,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Raincoat fans?

61.6% of Raincoat fans are female, 38.4% are male, with an average age of 36.7 years.

03

Which brands do Raincoat fans like most?

Raincoat fans show strongest brand affinity for Glamping (34.49×), Swiss Alps (36.64×), and Google Drive (7.54×) over the country average.

04

Where do Raincoat fans live in Germany?

Raincoat fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Raincoat fans also like?

Beyond Raincoat itself, the audience over-indexes on Swiss Alps (36.64×), Google Drive (7.54×), Rowing (sport) (18.43×), and Norrøna (29.4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Raincoat audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Raincoat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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