Raincoat Audience in Germany
Raincoat has an estimated audience of 396,976 people in Germany. 61.6% are female, 38.4% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Glamping, Swiss Alps, Rowing (sport), Google Drive, Dune.
The average Raincoat fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Glamping, Swiss Alps, Rowing (sport), with strongest over-indexing on Glamping (34.49× the country average). Demographically, the Raincoat audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Price Sensitivity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Raincoat fans
| Metric | Value |
|---|---|
| Female | 61.6% |
| Male | 38.4% |
| Average age | 36.7 |
| Estimated audience size | 396,976 |
Audience persona
The typical Raincoat fan in Germany is more female, around 36.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Glamping.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,064 | 1.18× |
| Bayern | 65,988 | 1.03× |
| Baden-Württemberg | 59,997 | 1.11× |
| Niedersachsen | 42,147 | 1.09× |
| Hessen | 29,847 | 0.99× |
| Sachsen | 21,805 | 1.12× |
| Rheinland-Pfalz | 19,562 | 0.98× |
| Berlin | 17,287 | 0.97× |
| Schleswig-Holstein | 15,502 | 1.09× |
| Hamburg | 12,014 | 1.34× |
| Brandenburg | 11,116 | 0.9× |
| Thüringen | 9,555 | 0.94× |
| Sachsen-Anhalt | 8,448 | 0.82× |
| Mecklenburg-Vorpommern | 7,062 | 0.93× |
| Bremen | 3,508 | 1.03× |
| Saarland | 2,269 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Glamping | 34.49× | Travel & Leisure |
| Swiss Alps | 36.64× | Travel & Leisure |
| Rowing (sport) | 18.43× | Sports |
| Google Drive | 7.54× | Technology & Electronics |
| Dune | 6.92× | Movies & TV |
| Creative Commons | 7.03× | Technology & Electronics |
| Sotheby's | 20.58× | Business & Career |
| Herschel Supply Co. | 36.83× | Fashion & Accessoires |
| Syria | 5.69× | Travel & Leisure |
| Arabic pop music | 8.02× | Music & Radio |
| Merrell (company) | 24.13× | Fashion & Accessoires |
| Squash (sport) | 13.97× | Sports |
| Airbnb | 2.79× | Travel & Leisure |
| Lily Collins | 10.02× | Movies & TV |
| Vail Ski Resort | 50.05× | Travel & Leisure |
| Iran | 6.57× | Travel & Leisure |
| Rains | 14.36× | Fashion & Accessoires |
| Iraq | 6.27× | Travel & Leisure |
| Gown | 5.14× | Fashion & Accessoires |
| Racquetball | 39.08× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.85 |
| Design Affinity | PREMIUM | 1.85 |
| Creativity | OPEN | 1.71 |
| Early Adopter Mentality | POWER | 1.56 |
| Sustainability | BALANCE | 1.47 |
| Pet Ownership | JOY | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.2% |
| Italy | 9.7% |
| Japan | 7.1% |
See Raincoat audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Raincoat have in Germany?
Raincoat has an estimated audience of 396,976 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Raincoat fans?
61.6% of Raincoat fans are female, 38.4% are male, with an average age of 36.7 years.
Which brands do Raincoat fans like most?
Raincoat fans show strongest brand affinity for Glamping (34.49×), Swiss Alps (36.64×), and Rowing (sport) (18.43×) over the country average.
Where do Raincoat fans live in Germany?
Raincoat fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,064), Bayern (reach 65,988), and Baden-Württemberg (reach 59,997). These three regions account for the largest share of the active audience.
What other brands do Raincoat fans also like?
Beyond Raincoat itself, the audience over-indexes on Swiss Alps (36.64×), Rowing (sport) (18.43×), Google Drive (7.54×), and Dune (6.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Raincoat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.