Swiss Alps Audience in Germany
Swiss Alps has an estimated audience of 441,192 people in Germany. 49.0% are female, 51.0% are male, average age 36.5. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Livemusic, Ski resort, Art Collecting, Walking, Sam Elliott.
The average Swiss Alps fan in Germany is 36.5 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Livemusic, Ski resort, Art Collecting, with strongest over-indexing on Livemusic (6.92× the country average). Demographically, the Swiss Alps audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Mountain
Demographics of Swiss Alps fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 36.5 |
| Estimated audience size | 441,192 |
Audience persona
The typical Swiss Alps fan in Germany is balanced, around 36.5 years old, with strong Sports Activity tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 115,795 | 1.92× |
| Nordrhein-Westfalen | 105,224 | 1.09× |
| Bayern | 77,940 | 1.1× |
| Hessen | 39,312 | 1.17× |
| Niedersachsen | 37,053 | 0.86× |
| Rheinland-Pfalz | 24,264 | 1.1× |
| Sachsen | 22,804 | 1.05× |
| Berlin | 20,371 | 1.03× |
| Schleswig-Holstein | 11,545 | 0.73× |
| Brandenburg | 10,872 | 0.79× |
| Hamburg | 10,141 | 1.02× |
| Thüringen | 8,974 | 0.8× |
| Sachsen-Anhalt | 7,667 | 0.67× |
| Saarland | 6,646 | 1.23× |
| Mecklenburg-Vorpommern | 5,418 | 0.64× |
| Bremen | 2,980 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 6.92× | Music & Radio |
| Ski resort | 6.34× | Travel & Leisure |
| Art Collecting | 12.43× | Arts & Culture |
| Walking | 6.35× | Sports |
| Sam Elliott | 20× | Movies & TV |
| Raincoat | 19.06× | Fashion & Accessoires |
| Patricia Arquette | 20× | Movies & TV |
| Ryanair | 3.01× | Travel & Leisure |
| Tagesschau | 2.1× | Movies & TV |
| Car wash | 5.8× | Cars & Mobility |
| Do it yourself (DIY) | 2.35× | Home & Garden |
| Alpine skiing | 3.53× | Sports |
| Self care | 3.63× | Health |
| Modern architecture | 3.7× | Arts & Culture |
| Adam Ondra | 41.54× | Sports |
| Alexis Bledel | 7.83× | Movies & TV |
| Val Thorens | 35.11× | Travel & Leisure |
| Alphaville (band) | 10.01× | Music & Radio |
| Family | 1.88× | Kids & Family |
| Catering | 4.25× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.08 |
| Travelling | THRILL | 2.06 |
| Design Affinity | PREMIUM | 1.96 |
| Sustainability | BALANCE | 1.9 |
| Pet Ownership | JOY | 1.77 |
| Risk Appetite | THRILL | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| Switzerland | 13.9% |
| United States | 12.2% |
| Italy | 8.0% |
See Swiss Alps audiences in other countries
More Mountain audiences in Germany
- Alps (3,704,333)
- Eifel (1,078,660)
- Mont Blanc (994,404)
- Allgäu Alps (761,803)
- Mount Rushmore (695,943)
Frequently asked questions
How many fans does Swiss Alps have in Germany?
Swiss Alps has an estimated audience of 441,192 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Swiss Alps fans?
49.0% of Swiss Alps fans are female, 51.0% are male, with an average age of 36.5 years.
Which brands do Swiss Alps fans like most?
Swiss Alps fans show strongest brand affinity for Livemusic (6.92×), Ski resort (6.34×), and Art Collecting (12.43×) over the country average.
Where do Swiss Alps fans live in Germany?
Swiss Alps fans in Germany are most concentrated in Baden-Württemberg (reach 115,795), Nordrhein-Westfalen (reach 105,224), and Bayern (reach 77,940). These three regions account for the largest share of the active audience.
What other brands do Swiss Alps fans also like?
Beyond Swiss Alps itself, the audience over-indexes on Ski resort (6.34×), Art Collecting (12.43×), Walking (6.35×), and Sam Elliott (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Swiss Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.