Rascasse Audience Intelligence

Swiss Alps Audience in Germany

A data profile of the people who buy, follow and care about Swiss Alps in Germany — modelled from more than twelve digital signal sources. Swiss Alps has an estimated audience of 441,192 people in Germany.

#8among Mountain in Germany#1131among POI in Germany#1011in Travel & Leisure

The average Swiss Alps fan in Germany is 36.5 years old, balanced, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Alexis Bledel, Raincoat, Kat Dennings, with strongest over-indexing on Alexis Bledel (20× the country average).

Demographically, the Swiss Alps audience skews balanced with an average age of 36.5, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Swiss Alps fan in Germany is balanced, around 36.5 years old, with strong Quality Awareness tendencies and a notable affinity for Alexis Bledel.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swiss Alps profile in Germany.

Audience size
441K
in Germany
Gender
49.0%♀
51.0% male
Age
36.5
average years
Country rank
#12949
POI in Germany
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swiss Alps fans

49.0% are female, 51.0% are male, average age 36.5.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Swiss Alps audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age36.5
Estimated audience size441,192
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Swiss Alps audience in Germany
Age bracketShare%
16-1930%
20-2916%
30-3918%
40-4920%
50+16%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Swiss Alps audience comes from Germany.

Worldwide audience distribution share by country for Swiss Alps
CountryShare
Switzerland13.9%
United States12.2%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swiss Alps audience in Germany is strongest.

Fig. 05

Top regions by affinity

Swiss Alps fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.81×
02Hessen~40K1.23×
03Rheinland-Pfalz~30K1.19×
04Saarland~6K1.17×
05Berlin~20K1.10×
06Nordrhein-Westfalen~100K1.07×
07Bayern~80K1.07×
08Hamburg~10K0.99×
09Sachsen~20K0.98×
10Bremen~4K0.95×
11Thüringen~10K0.88×
12Niedersachsen~40K0.86×
13Brandenburg~10K0.85×
14Mecklenburg-Vorpommern~7K0.81×
15Sachsen-Anhalt~9K0.80×
16Schleswig-Holstein~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Swiss Alps, Germany
0.79×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swiss Alps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swiss Alps audience
#·InterestCategoryAffinity×
01RaincoatFashion & Accessoires36.64×
02DavosTravel & Leisure31.09×
03Alexis BledelMovies & TV20.00×
04Patricia ArquetteMovies & TV19.03×
05Kat DenningsMovies & TV18.56×
06Sam ElliottMovies & TV16.34×
07Tom SelleckMovies & TV12.57×
08Hiking bootFashion & Accessoires8.34×
09Sunday BrunchKids & Family7.37×
10Cultural heritagePolitics & Society6.29×
11Truck camperCars & Mobility6.27×
12Ski resortTravel & Leisure5.48×
13LivemusicMusic & Radio3.47×
14Extreme sportSports3.43×
15NatureHome & Garden2.99×
16RyanairTravel & Leisure2.86×
17VacationsTravel & Leisure2.72×
18FamilyKids & Family2.13×
19Do it yourself (DIY)Home & Garden1.87×
20TagesschauMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swiss Alps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swiss Alps audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.36×
Risk AppetiteTHRILL2.33×
TravellingTHRILL2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swiss Alps audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.71×
Convenience OrientationPREMIUM0.91×
Social Media UsageJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swiss Alps have in Germany?

Swiss Alps has an estimated audience of 441,192 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Swiss Alps fans?

49.0% of Swiss Alps fans are female, 51.0% are male, with an average age of 36.5 years.

03

Which brands do Swiss Alps fans like most?

Swiss Alps fans show strongest brand affinity for Alexis Bledel (20×), Raincoat (36.64×), and Kat Dennings (18.56×) over the country average.

04

Where do Swiss Alps fans live in Germany?

Swiss Alps fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~100K), and Bayern (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Swiss Alps fans also like?

Beyond Swiss Alps itself, the audience over-indexes on Raincoat (36.64×), Kat Dennings (18.56×), Hiking boot (8.34×), and Ski resort (5.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mountain audiences in Germany

See Swiss Alps audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Swiss Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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