Rascasse Audience Intelligence

Swiss Alps Audience in United States

A data profile of the people who buy, follow and care about Swiss Alps in United States — modelled from more than twelve digital signal sources. Swiss Alps has an estimated audience of 781,843 people in United States.

#17among Mountain in United States#2627among POI in United States#2123in Travel & Leisure

The average Swiss Alps fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Raincoat, Google Drive, Cultural tourism, with strongest over-indexing on Raincoat (60.86× the country average).

Demographically, the Swiss Alps audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Travelling, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Swiss Alps fan in United States is more female, around 38.5 years old, with strong Travelling tendencies and a notable affinity for Raincoat.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Swiss Alps profile in United States.

Audience size
782K
in United States
Gender
55.5%♀
44.5% male
Age
38.5
average years
Country rank
#27869
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Swiss Alps fans

55.5% are female, 44.5% are male, average age 38.5.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Swiss Alps audience in United States
MetricValue
Female55.5%
Male44.5%
Average age38.5
Estimated audience size781,843
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Swiss Alps audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4919%
50+21%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Swiss Alps audience comes from United States.

Worldwide audience distribution share by country for Swiss Alps
CountryShare
Switzerland13.9%
United States12.2%
Italy8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Swiss Alps audience in United States is strongest.

Fig. 05

Top regions by affinity

Swiss Alps fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.48×
02Idaho~5K1.21×
03Hawaii~4K1.21×
04Montana~3K1.17×
05South Dakota~2K1.15×
06California~100K1.11×
07New Hampshire~3K1.10×
08Colorado~10K1.08×
09Washington~20K1.07×
10Massachusetts~20K1.06×
11Nebraska~4K1.06×
12Connecticut~8K1.05×
13Virginia~20K1.04×
14Oregon~9K1.04×
15Minnesota~10K1.03×
16Kansas~6K1.03×
17Texas~70K1.02×
18New York~40K1.01×
19New Jersey~20K1.01×
20Wisconsin~10K1.01×
21Iowa~7K1.01×
22Vermont~1K1.01×
23Washington, District of Columbia~2K1.00×
24North Dakota~2K1.00×
25Pennsylvania~30K0.98×
26Arizona~20K0.98×
27Maine~3K0.98×
28Rhode Island~2K0.98×
29Alaska~2K0.98×
30Georgia~20K0.97×
31North Carolina~20K0.97×
32Missouri~10K0.97×
33Arkansas~6K0.97×
34Tennessee~20K0.96×
35Oklahoma~8K0.96×
36Florida~50K0.95×
37Indiana~10K0.95×
38Kentucky~9K0.94×
39Nevada~7K0.93×
40Illinois~20K0.92×
41South Carolina~10K0.90×
42Delaware~2K0.89×
43Ohio~20K0.88×
44Maryland~10K0.88×
45West Virginia~3K0.88×
46Michigan~20K0.87×
47New Mexico~3K0.86×
48Alabama~9K0.85×
49Louisiana~8K0.83×
50Mississippi~5K0.77×
Fig. 06

Affinity by region

Affinity by region — Swiss Alps, United States
0.77×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Swiss Alps audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Swiss Alps audience
#·InterestCategoryAffinity×
01RaincoatFashion & Accessoires60.86×
02LanzaroteTravel & Leisure56.39×
03Cultural tourismTravel & Leisure40.10×
04Drone racingSports26.54×
05TenerifeTravel & Leisure24.88×
06DolomitesTravel & Leisure21.07×
07EasyJetTravel & Leisure20.00×
08RyanairTravel & Leisure19.93×
09BodrumTravel & Leisure11.59×
10Hiking bootFashion & Accessoires9.77×
11Google DriveTechnology & Electronics8.24×
12Wildlife photographyTechnology & Electronics5.74×
13BirdwatchingPets & Animals5.07×
14Touring motorcycleCars & Mobility5.03×
15Motorcycle accessoriesCars & Mobility4.57×
16Fine-art photographyTechnology & Electronics4.42×
17Road tripTravel & Leisure3.90×
18Travel photographyTechnology & Electronics3.63×
19Enterprise Rent-A-CarCars & Mobility2.83×
20InnovationBusiness & Career2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Swiss Alps audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Swiss Alps audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.92×
Risk AppetiteTHRILL2.76×
Community OrientationOPEN2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Swiss Alps audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Price SensitivityPREMIUM0.87×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Swiss Alps have in United States?

Swiss Alps has an estimated audience of 781,843 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Swiss Alps fans?

55.5% of Swiss Alps fans are female, 44.5% are male, with an average age of 38.5 years.

03

Which brands do Swiss Alps fans like most?

Swiss Alps fans show strongest brand affinity for Raincoat (60.86×), Google Drive (8.24×), and Cultural tourism (40.1×) over the country average.

04

Where do Swiss Alps fans live in United States?

Swiss Alps fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Swiss Alps fans also like?

Beyond Swiss Alps itself, the audience over-indexes on Google Drive (8.24×), Cultural tourism (40.1×), Hiking boot (9.77×), and Wildlife photography (5.74×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Swiss Alps audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Swiss Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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