Swiss Alps Audience in United States

Swiss Alps logo

Swiss Alps has an estimated audience of 781,843 people in United States. 55.5% are female, 44.5% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Nationality, Goop, Electrolyte, Google Home.

The average Swiss Alps fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Nationality, Goop, with strongest over-indexing on Natural rubber (14.26× the country average). Demographically, the Swiss Alps audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Mountain

Demographics of Swiss Alps fans

Demographic split for Swiss Alps audience in United States
MetricValue
Female55.5%
Male44.5%
Average age38.5
Estimated audience size781,843

Audience persona

The typical Swiss Alps fan in United States is more female, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Swiss Alps in United States
RegionReachAffinity
California103,6811.21×
Texas69,5111.03×
Florida56,2111.06×
New York50,0971.15×
Illinois25,7750.99×
Pennsylvania25,0700.95×
Georgia23,5680.98×
North Carolina23,4551×
New Jersey20,9541.05×
Ohio20,8200.86×
Virginia20,4621.07×
Michigan18,5690.91×
Washington17,7961.13×
Massachusetts16,6891.08×
Arizona16,4001.03×
Tennessee16,2501.04×
Colorado14,8321.2×
Indiana13,6720.96×
Maryland12,5140.93×
Missouri12,2500.97×
Wisconsin11,9671.02×
Minnesota11,5311.03×
South Carolina10,3740.88×
Utah10,2051.46×
Oregon9,7191.08×
Alabama9,0440.83×
Kentucky8,9340.91×
Connecticut8,4791.08×
Louisiana8,0970.8×
Oklahoma8,0370.93×
Nevada7,2170.95×
Iowa6,1930.96×
Arkansas6,1100.95×
Kansas6,0670.98×
Idaho4,8961.25×
Mississippi4,4570.69×
Hawaii3,8741.15×
Nebraska3,6070.92×
New Mexico3,3660.86×
New Hampshire3,2761.06×
West Virginia2,9080.8×
Washington, District of Columbia2,7381.17×
Maine2,6590.95×
Montana2,4271.12×
Rhode Island2,3140.93×
South Dakota1,8351.02×
North Dakota1,6211.01×
Delaware1,5220.71×
Alaska1,3420.8×
Vermont1,3310.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swiss Alps audience
BrandAffinityCategory
Natural rubber14.26×Cars & Mobility
Nationality7.1×Politics & Society
Goop13.01×Internet & Social Media
Electrolyte10.87×Health
Google Home13.66×Technology & Electronics
Vocal harmony8.61×Music & Radio
Product design3.44×Business & Career
Hibachi13.74×Food & Beverages
Pro Fantasy Rodeo56.82×Sports
headspace14.59×Health
Governor of Michigan11.04×Politics & Society
Fairy godmother11.06×Literature
UK garage7.91×Music & Radio
Cam Ward5.54×Sports
Wok9.46×Food & Beverages
Cherish (group)15.68×Music & Radio
Israel2.88×Travel & Leisure
Grinch5.45×Movies & TV
Grace Slick11.47×Music & Radio
Historic site5.52×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swiss Alps audience
TraitClusterScore
Risk AppetiteTHRILL2.93
TravellingTHRILL2.87
Community OrientationOPEN2.24
Design AffinityPREMIUM2.02
Quality AwarenessPREMIUM1.91
Pet OwnershipJOY1.86

Worldwide distribution

Worldwide audience distribution share by country for Swiss Alps
CountryShare
Switzerland13.9%
United States12.2%
Italy8.0%

See Swiss Alps audiences in other countries

More Mountain audiences in United States

Frequently asked questions

How many fans does Swiss Alps have in United States?

Swiss Alps has an estimated audience of 781,843 people in United States, concentrated in California and Texas.

What is the gender split and age of Swiss Alps fans?

55.5% of Swiss Alps fans are female, 44.5% are male, with an average age of 38.5 years.

Which brands do Swiss Alps fans like most?

Swiss Alps fans show strongest brand affinity for Natural rubber (14.26×), Nationality (7.1×), and Goop (13.01×) over the country average.

Where do Swiss Alps fans live in United States?

Swiss Alps fans in United States are most concentrated in California (reach 103,681), Texas (reach 69,511), and Florida (reach 56,211). These three regions account for the largest share of the active audience.

What other brands do Swiss Alps fans also like?

Beyond Swiss Alps itself, the audience over-indexes on Nationality (7.1×), Goop (13.01×), Electrolyte (10.87×), and Google Home (13.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swiss Alps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.