Rascasse Audience Intelligence

Raincoat Audience in United States

A data profile of the people who buy, follow and care about Raincoat in United States — modelled from more than twelve digital signal sources. Raincoat has an estimated audience of 2,027,240 people in United States.

#6273among Topic in United States#624in Fashion & Accessoires

The average Raincoat fan in United States is 41.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mountain resort, Swiss Alps, Racquetball, with strongest over-indexing on Mountain resort (36.88× the country average).

Demographically, the Raincoat audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Raincoat fan in United States is more female, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mountain resort.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Raincoat profile in United States.

Audience size
2M
in United States
Gender
59.3%♀
40.7% male
Age
41.1
average years
Country rank
#14081
Topic in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Raincoat fans

59.3% are female, 40.7% are male, average age 41.1.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Raincoat audience in United States
MetricValue
Female59.3%
Male40.7%
Average age41.1
Estimated audience size2,027,240
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Raincoat audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3916%
40-4921%
50+28%
Fig. 04

Worldwide distribution

13.2%

of the worldwide Raincoat audience comes from United States.

Worldwide audience distribution share by country for Raincoat
CountryShare
United States13.2%
Italy9.7%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Raincoat audience in United States is strongest.

Fig. 05

Top regions by affinity

Raincoat fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.47×
02Massachusetts~60K1.45×
03Washington~60K1.42×
04Hawaii~10K1.40×
05California~300K1.31×
06Oregon~30K1.27×
07Louisiana~30K1.21×
08Illinois~80K1.20×
09New Jersey~60K1.20×
10Rhode Island~8K1.19×
11Washington, District of Columbia~7K1.19×
12Connecticut~20K1.18×
13Florida~200K1.17×
14Alaska~5K1.11×
15Pennsylvania~80K1.10×
16Alabama~30K1.10×
17Maine~8K1.07×
18Texas~200K1.06×
19Virginia~50K1.05×
20Georgia~70K1.04×
21South Carolina~30K1.04×
22North Carolina~60K1.03×
23Maryland~40K1.03×
24Vermont~4K1.02×
25Mississippi~20K1.01×
26Tennessee~40K1.00×
27Michigan~50K0.99×
28Minnesota~30K0.99×
29New Hampshire~8K0.98×
30Ohio~60K0.94×
31Kentucky~20K0.94×
32Indiana~30K0.93×
33Arkansas~20K0.91×
34Montana~5K0.91×
35Delaware~5K0.91×
36Wisconsin~30K0.90×
37Kansas~10K0.88×
38North Dakota~4K0.88×
39Missouri~30K0.86×
40Iowa~10K0.86×
41South Dakota~4K0.85×
42West Virginia~8K0.84×
43Nebraska~8K0.83×
44Utah~10K0.81×
45Colorado~30K0.80×
46Oklahoma~20K0.80×
47Idaho~8K0.80×
48New Mexico~8K0.77×
49Nevada~10K0.76×
50Arizona~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Raincoat, United States
0.75×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Raincoat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Raincoat audience
#·InterestCategoryAffinity×
01NorrønaFashion & Accessoires66.98×
02Swiss AlpsTravel & Leisure60.86×
03NetJetsCars & Mobility56.51×
04RacquetballSports48.66×
05Aspen Mountain (ski area)Sports48.60×
06Moose JawTravel & Leisure45.87×
07Herschel Supply Co.Fashion & Accessoires44.30×
08Business Model CanvasBusiness & Career43.24×
09Vail Ski ResortTravel & Leisure41.11×
10AntiguaTravel & Leisure38.69×
11Mountain resortTravel & Leisure36.88×
12Sotheby'sBusiness & Career20.46×
13RainsFashion & Accessoires20.07×
14GlampingTravel & Leisure14.18×
15Alaskan MalamutePets & Animals13.24×
16Music of NigeriaMusic & Radio12.22×
17Creative CommonsTechnology & Electronics8.28×
18YouTube MusicInternet & Social Media7.40×
19Google DriveTechnology & Electronics6.32×
20FIFA World Cup 2026Sports3.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Raincoat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Raincoat audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.61×
Family OrientationCONSERVATISM1.43×
Risk AppetiteTHRILL1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Raincoat audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
CreativityOPEN0.84×
Community OrientationOPEN0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Raincoat have in United States?

Raincoat has an estimated audience of 2,027,240 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Raincoat fans?

59.3% of Raincoat fans are female, 40.7% are male, with an average age of 41.1 years.

03

Which brands do Raincoat fans like most?

Raincoat fans show strongest brand affinity for Mountain resort (36.88×), Swiss Alps (60.86×), and Racquetball (48.66×) over the country average.

04

Where do Raincoat fans live in United States?

Raincoat fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Raincoat fans also like?

Beyond Raincoat itself, the audience over-indexes on Swiss Alps (60.86×), Racquetball (48.66×), FIFA World Cup 2026 (3.99×), and Moose Jaw (45.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Raincoat audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Raincoat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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