Raincoat Audience in United States

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Raincoat has an estimated audience of 2,027,240 people in United States. 59.3% are female, 40.7% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: Mountain resort, Swiss Alps, Racquetball, Moose Jaw, NetJets.

The average Raincoat fan in United States is 41.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mountain resort, Swiss Alps, Racquetball, with strongest over-indexing on Mountain resort (36.88× the country average). Demographically, the Raincoat audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Career Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Raincoat fans

Demographic split for Raincoat audience in United States
MetricValue
Female59.3%
Male40.7%
Average age41.1
Estimated audience size2,027,240

Audience persona

The typical Raincoat fan in United States is more female, around 41.1 years old, with strong Career Orientation tendencies and a notable affinity for Mountain resort.

Top regions in United States

Top regions ranked by reach for Raincoat in United States
RegionReachAffinity
California273,3661.23×
Texas192,0401.1×
Florida182,1811.33×
New York172,7381.52×
Illinois87,4181.29×
Pennsylvania78,4301.15×
North Carolina67,6191.11×
Georgia66,3111.06×
New Jersey61,6831.2×
Ohio60,3580.97×
Washington60,1231.48×
Massachusetts58,8141.47×
Virginia53,8481.09×
Michigan52,8961×
Tennessee44,5021.09×
Maryland37,0141.06×
Alabama35,0171.24×
Louisiana34,8841.33×
Indiana33,9200.92×
South Carolina33,0561.08×
Minnesota31,4261.08×
Oregon30,1891.3×
Arizona29,2820.71×
Wisconsin28,7200.94×
Missouri28,1830.86×
Colorado25,5230.8×
Kentucky24,8050.98×
Connecticut24,6011.21×
Mississippi17,7051.06×
Oklahoma15,4550.69×
Arkansas14,9170.89×
Utah13,5230.74×
Iowa13,1780.79×
Kansas12,4230.78×
Nevada12,1880.62×
Hawaii9,3221.07×
Rhode Island7,9711.24×
Washington, District of Columbia7,8731.29×
Maine7,6391.05×
Nebraska7,5300.74×
Idaho7,0340.69×
New Hampshire6,9550.87×
West Virginia6,6560.71×
New Mexico6,3340.62×
Montana4,7760.85×
Delaware4,4490.8×
Alaska4,3831.01×
Vermont3,5441×
South Dakota3,1230.67×
North Dakota3,0410.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Raincoat audience
BrandAffinityCategory
Mountain resort36.88×Travel & Leisure
Swiss Alps60.86×Travel & Leisure
Racquetball48.66×Sports
Moose Jaw45.87×Travel & Leisure
NetJets56.51×Cars & Mobility
Google Drive6.32×Technology & Electronics
Creative Commons8.28×Technology & Electronics
Alaskan Malamute13.24×Pets & Animals
Vail Ski Resort41.11×Travel & Leisure
YouTube Music7.4×Internet & Social Media
Business Model Canvas43.24×Business & Career
Antigua38.69×Travel & Leisure
Glamping14.18×Travel & Leisure
Aspen Mountain (ski area)48.6×Sports
Sotheby's20.46×Business & Career
Music of Nigeria12.22×Music & Radio
Herschel Supply Co.44.3×Fashion & Accessoires
Rains20.07×Fashion & Accessoires
Squash (sport)19.93×Sports
Rowing (sport)10.23×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Raincoat audience
TraitClusterScore
Career OrientationPOWER3.76
Design AffinityPREMIUM1.95
SustainabilityBALANCE1.82
CreativityOPEN1.49
TravellingTHRILL1.47
DIY MentalityTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for Raincoat
CountryShare
United States13.2%
Italy9.7%
Japan7.1%

See Raincoat audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Raincoat have in United States?

Raincoat has an estimated audience of 2,027,240 people in United States, concentrated in California and Texas.

What is the gender split and age of Raincoat fans?

59.3% of Raincoat fans are female, 40.7% are male, with an average age of 41.1 years.

Which brands do Raincoat fans like most?

Raincoat fans show strongest brand affinity for Mountain resort (36.88×), Swiss Alps (60.86×), and Racquetball (48.66×) over the country average.

Where do Raincoat fans live in United States?

Raincoat fans in United States are most concentrated in California (reach 273,366), Texas (reach 192,040), and Florida (reach 182,181). These three regions account for the largest share of the active audience.

What other brands do Raincoat fans also like?

Beyond Raincoat itself, the audience over-indexes on Swiss Alps (60.86×), Racquetball (48.66×), Moose Jaw (45.87×), and NetJets (56.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Raincoat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.