Rains Audience in United States

Rains has an estimated audience of 2,127,439 people in United States. 58.6% are female, 41.4% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Wellington boot, Raincoat, Tory Burch, Hunter Boots, Outerwear.

The average Rains fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Wellington boot, Raincoat, Tory Burch, with strongest over-indexing on Wellington boot (85.88× the country average). Demographically, the Rains audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of Rains fans

Demographic split for Rains audience in United States
MetricValue
Female58.6%
Male41.4%
Average age38.6
Estimated audience size2,127,439

Audience persona

The typical Rains fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Wellington boot.

Top regions in United States

Top regions ranked by reach for Rains in United States
RegionReachAffinity
California337,3631.44×
Texas253,2081.38×
New York215,5201.81×
Florida184,8151.28×
Georgia86,3441.32×
Pennsylvania73,3871.02×
North Carolina72,4241.13×
Illinois71,3441.01×
Ohio61,9100.94×
New Jersey61,0181.13×
Virginia57,4041.11×
Tennessee54,6831.28×
Michigan51,2220.92×
Washington47,6961.12×
Arizona41,7840.96×
Massachusetts41,2480.98×
Indiana38,6901×
Missouri37,1021.08×
Louisiana36,9691.35×
Maryland36,8701.01×
South Carolina35,5431.11×
Alabama32,4851.09×
Minnesota31,0751.02×
Kentucky28,0141.05×
Wisconsin26,7540.84×
Colorado26,2350.78×
Oregon25,8091.06×
Oklahoma25,5761.08×
Connecticut20,2420.95×
Mississippi19,6581.12×
Kansas19,0991.14×
Nevada17,7950.86×
Arkansas16,9320.97×
Utah15,1990.8×
Iowa14,2070.81×
West Virginia9,9541×
Hawaii9,5081.04×
Nebraska8,8400.83×
New Mexico8,5070.8×
Idaho8,0260.75×
Washington, District of Columbia7,4731.17×
Rhode Island6,6200.98×
Maine5,9060.78×
New Hampshire5,7810.69×
Delaware4,9700.85×
Montana3,9180.66×
South Dakota3,6310.74×
North Dakota3,2490.74×
Alaska3,0010.66×
Vermont2,6970.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rains audience
BrandAffinityCategory
Wellington boot85.88×Fashion & Accessoires
Raincoat19.61×Fashion & Accessoires
Tory Burch6.53×Fashion & Accessoires
Hunter Boots25.28×Fashion & Accessoires
Outerwear6.52×Fashion & Accessoires
Kia Sportage14.56×Cars & Mobility
Diabetes mellitus awareness4.15×Health
Autism Awareness5.74×Health
Singer-songwriter2.44×Music & Radio
Nordstrom2.43×Shopping
Urban Outfitters3.81×Shopping
Google Drive2.22×Technology & Electronics
Nordstrom rack2.54×Fashion & Accessoires
Birkenstock4.45×Fashion & Accessoires
Do it yourself (DIY)1.77×Home & Garden
H&M3.15×Shopping
Google Maps2.04×Internet & Social Media
Planet Fitness1.9×Sports
Capital One1.9×Business & Career
Indeed.com1.95×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rains audience
TraitClusterScore
Design AffinityPREMIUM2.06
Luxury OrientationPREMIUM1.93
SustainabilityBALANCE1.84
Career OrientationPOWER1.58
IndulgenceJOY1.53
CreativityOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Rains
CountryShare
United States15.4%
India9.8%
South Africa9.7%

See Rains audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does Rains have in United States?

Rains has an estimated audience of 2,127,439 people in United States, concentrated in California and Texas.

What is the gender split and age of Rains fans?

58.6% of Rains fans are female, 41.4% are male, with an average age of 38.6 years.

Which brands do Rains fans like most?

Rains fans show strongest brand affinity for Wellington boot (85.88×), Raincoat (19.61×), and Tory Burch (6.53×) over the country average.

Where do Rains fans live in United States?

Rains fans in United States are most concentrated in California (reach 337,363), Texas (reach 253,208), and New York (reach 215,520). These three regions account for the largest share of the active audience.

What other brands do Rains fans also like?

Beyond Rains itself, the audience over-indexes on Raincoat (19.61×), Tory Burch (6.53×), Hunter Boots (25.28×), and Outerwear (6.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.