Rascasse Audience Intelligence

Rains Target Market in United States

A data profile of the people who buy, follow and care about Rains in United States — modelled from more than twelve digital signal sources. Rains has an estimated audience of 2,090,308 people in United States.

#8among Outdoor in United States#1409among Brand in United States#612in Fashion & Accessoires

The average Rains fan in United States is 37.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Wellington boot, Obsessed (2009 film), Raincoat, with strongest over-indexing on Wellington boot (95.19× the country average).

Demographically, the Rains audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Indulgence, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rains fan in United States is more female, around 37.3 years old, with strong Indulgence tendencies and a notable affinity for Wellington boot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rains profile in United States.

Audience size
2.1M
in United States
Gender
57.9%♀
42.1% male
Age
37.3
average years
Country rank
#13761
Brand in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Rains

57.9% are female, 42.1% are male, average age 37.3.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Rains audience in United States
MetricValue
Female57.9%
Male42.1%
Average age37.3
Estimated audience size2,090,308
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Rains audience in United States
Age bracketShare%
16-1926%
20-2919%
30-3918%
40-4919%
50+18%
Fig. 04

Worldwide distribution

14.6%

of the worldwide Rains audience comes from United States.

Worldwide audience distribution share by country for Rains
CountryShare
United States14.6%
South Africa9.8%
India8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rains audience in United States is strongest.

Fig. 05

Top regions by affinity

Rains customers by region in United States
#RegionReachAffinity×
01New York~200K1.74×
02Texas~300K1.42×
03Louisiana~40K1.37×
04California~300K1.36×
05Georgia~80K1.23×
06Kansas~20K1.18×
07Tennessee~50K1.12×
08Florida~200K1.11×
09North Carolina~70K1.11×
10South Carolina~30K1.11×
11Alabama~30K1.10×
12Mississippi~20K1.10×
13Hawaii~10K1.10×
14New Jersey~60K1.09×
15Oklahoma~30K1.09×
16Missouri~40K1.08×
17Virginia~50K1.07×
18Washington~40K1.07×
19Pennsylvania~70K1.04×
20Kentucky~30K1.03×
21Arizona~40K1.02×
22Arkansas~20K1.02×
23Washington, District of Columbia~6K1.01×
24Indiana~40K0.99×
25Oregon~20K0.99×
26West Virginia~10K0.98×
27Illinois~70K0.97×
28Maryland~30K0.96×
29Nebraska~10K0.96×
30Rhode Island~6K0.96×
31Massachusetts~40K0.95×
32Connecticut~20K0.95×
33Ohio~60K0.94×
34Minnesota~30K0.94×
35New Mexico~9K0.90×
36Michigan~50K0.89×
37Nevada~20K0.89×
38Utah~20K0.89×
39South Dakota~4K0.89×
40Maine~6K0.86×
41Delaware~5K0.86×
42Iowa~10K0.85×
43Wisconsin~30K0.84×
44Idaho~9K0.83×
45Vermont~3K0.83×
46North Dakota~3K0.81×
47Alaska~3K0.78×
48Colorado~30K0.77×
49Montana~4K0.76×
50New Hampshire~6K0.75×
Fig. 06

Affinity by region

Affinity by region — Rains, United States
0.75×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rains audience
#·InterestCategoryAffinity×
01Wellington bootFashion & Accessoires95.19×
02RaincoatFashion & Accessoires20.07×
03Hunter BootsFashion & Accessoires16.54×
04Obsessed (2009 film)Movies & TV7.57×
05OuterwearFashion & Accessoires6.45×
06Tory BurchFashion & Accessoires5.07×
07The North FaceFashion & Accessoires4.91×
08QVCMovies & TV4.82×
09BirkenstockFashion & Accessoires4.52×
10Nordstrom rackFashion & Accessoires3.26×
11Discount storesShopping3.13×
12FedExBusiness & Career2.40×
13Google DriveTechnology & Electronics2.38×
14Shopping mallsShopping2.26×
15IKEAHome & Garden2.22×
16Trader Joe'sShopping2.11×
17NordstromShopping2.01×
18PinterestInternet & Social Media1.93×
19AirbnbTravel & Leisure1.90×
20FurnitureHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rains audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.97×
Career OrientationPOWER1.83×
Price SensitivityPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rains audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
Social Media UsageJOY0.91×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Rains's target market in United States?

Rains's target market in United States covers an estimated 2,090,308 people, concentrated in California and Texas.

02

What is the gender split and age of Rains customers?

57.9% of the Rains audience are female, 42.1% are male, with an average age of 37.3 years.

03

Which brands do Rains fans like most?

Rains fans show strongest brand affinity for Wellington boot (95.19×), Obsessed (2009 film) (7.57×), and Raincoat (20.07×) over the country average.

04

Where do Rains fans live in United States?

Rains fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rains fans also like?

Beyond Rains itself, the audience over-indexes on Obsessed (2009 film) (7.57×), Raincoat (20.07×), Outerwear (6.45×), and Nordstrom rack (3.26×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See Rains audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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