Rains Audience in Germany
Rains has an estimated audience of 528,769 people in Germany. 61.9% are female, 38.1% are male, average age 40.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Wellington boot, Hunter Boots, Outerwear, El Corte Inglés, Betty Barclay.
The average Rains fan in Germany is 40.9 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Wellington boot, Hunter Boots, Outerwear, with strongest over-indexing on Wellington boot (1000× the country average). Demographically, the Rains audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of Rains fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 40.9 |
| Estimated audience size | 528,769 |
Audience persona
The typical Rains fan in Germany is more female, around 40.9 years old, with strong Quality Awareness tendencies and a notable affinity for Wellington boot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 174,801 | 2.06× |
| Nordrhein-Westfalen | 103,208 | 0.89× |
| Baden-Württemberg | 62,614 | 0.87× |
| Berlin | 56,201 | 2.38× |
| Hessen | 47,150 | 1.17× |
| Niedersachsen | 35,571 | 0.69× |
| Hamburg | 26,179 | 2.19× |
| Rheinland-Pfalz | 17,491 | 0.66× |
| Sachsen | 16,938 | 0.65× |
| Schleswig-Holstein | 16,403 | 0.86× |
| Brandenburg | 9,884 | 0.6× |
| Thüringen | 7,521 | 0.56× |
| Sachsen-Anhalt | 6,706 | 0.49× |
| Mecklenburg-Vorpommern | 5,222 | 0.52× |
| Bremen | 3,921 | 0.87× |
| Saarland | 3,511 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wellington boot | 1000× | Fashion & Accessoires |
| Hunter Boots | 527.6× | Fashion & Accessoires |
| Outerwear | 14.06× | Fashion & Accessoires |
| El Corte Inglés | 14.25× | Shopping |
| Betty Barclay | 17.81× | Fashion & Accessoires |
| Ice Hockey World Championships | 11.28× | Sports |
| Chelsea boot | 14.45× | Fashion & Accessoires |
| Ugg boots | 8.37× | Fashion & Accessoires |
| D&R | 9.12× | Technology & Electronics |
| The Timberland Company | 7.48× | Fashion & Accessoires |
| Mila Kunis | 8.18× | Movies & TV |
| Gina Tricot | 5.66× | Fashion & Accessoires |
| Tagesschau | 1.73× | Movies & TV |
| AccuWeather | 10.27× | Home & Garden |
| Knitting | 2.9× | Home & Garden |
| Banana Republic | 8.62× | Fashion & Accessoires |
| TikTok | 1.52× | Internet & Social Media |
| Rose Leslie | 10.35× | Movies & TV |
| New Amsterdam | 10.34× | Movies & TV |
| H&M | 1.76× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.19 |
| Design Affinity | PREMIUM | 2.02 |
| Luxury Orientation | PREMIUM | 1.82 |
| Creativity | OPEN | 1.68 |
| Sustainability | BALANCE | 1.55 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.4% |
| India | 9.8% |
| South Africa | 9.7% |
See Rains audiences in other countries
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- The Timberland Company (1,455,625)
- Arc'teryx (1,324,605)
Frequently asked questions
How many fans does Rains have in Germany?
Rains has an estimated audience of 528,769 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Rains fans?
61.9% of Rains fans are female, 38.1% are male, with an average age of 40.9 years.
Which brands do Rains fans like most?
Rains fans show strongest brand affinity for Wellington boot (1000×), Hunter Boots (527.6×), and Outerwear (14.06×) over the country average.
Where do Rains fans live in Germany?
Rains fans in Germany are most concentrated in Bayern (reach 174,801), Nordrhein-Westfalen (reach 103,208), and Baden-Württemberg (reach 62,614). These three regions account for the largest share of the active audience.
What other brands do Rains fans also like?
Beyond Rains itself, the audience over-indexes on Hunter Boots (527.6×), Outerwear (14.06×), El Corte Inglés (14.25×), and Betty Barclay (17.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.