Rascasse Audience Intelligence

Rains Target Market in Germany

Name: Rains — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Rains in Germany — modelled from more than twelve digital signal sources. Rains has an estimated audience of 477,154 people in Germany.

#14among Outdoor in Germany #1589among Brand in Germany #592in Fashion & Accessoires

The average Rains fan in Germany is 38.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Wellington boot, Hunter Boots, Outerwear, with strongest over-indexing on Wellington boot (1230.77× the country average).

Demographically, the Rains audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Rains fan in Germany is more female, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Wellington boot.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rains profile in Germany.

Audience size

477K

in Germany

Gender

59.9%♀

40.1% male

Age

38.1

average years

Country rank

#12214

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Rains

59.9% are female, 40.1% are male, average age 38.1.

Fig. 02

Gender split

59.9%

Female

40.1%

Male

Demographic split for Rains audience in Germany
Metric	Value
Female	59.9%
Male	40.1%
Average age	38.1
Estimated audience size	477,154

Fig. 03

Age distribution

Age distribution of the Rains audience in Germany
Age bracket	Share	%
16-19		22%
20-29		19%
30-39		20%
40-49		22%
50+		16%

Fig. 04

Worldwide distribution

3.3%

of the worldwide Rains audience comes from Germany.

Worldwide audience distribution share by country for Rains
Country	Share
United States	14.6%
South Africa	9.8%
India	8.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rains audience in Germany is strongest.

Fig. 05

Top regions by affinity

Rains customers by region in Germany
#	Region	Reach	×
01	Bayern	~300K	3.35×
02	Berlin	~50K	2.28×
03	Hamburg	~20K	2.08×
04	Hessen	~40K	1.05×
05	Bremen	~3K	0.86×
06	Baden-Württemberg	~50K	0.82×
07	Schleswig-Holstein	~10K	0.81×
08	Nordrhein-Westfalen	~80K	0.80×
09	Niedersachsen	~30K	0.65×
10	Rheinland-Pfalz	~20K	0.64×
11	Sachsen	~10K	0.62×
12	Brandenburg	~9K	0.61×
13	Saarland	~4K	0.61×
14	Thüringen	~7K	0.60×
15	Mecklenburg-Vorpommern	~5K	0.56×
16	Sachsen-Anhalt	~7K	0.55×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rains audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rains audience
#	Interest	Category	×
01	Wellington boot	Fashion & Accessoires	1230.77×
02	Hunter Boots	Fashion & Accessoires	534.65×
03	Teva	Fashion & Accessoires	37.65×
04	Chelsea boot	Fashion & Accessoires	14.74×
05	Raincoat	Fashion & Accessoires	14.36×
06	Outerwear	Fashion & Accessoires	12.85×
07	Nordic walking	Sports	12.25×
08	El Corte Inglés	Shopping	11.83×
09	Ice Hockey World Championships	Sports	10.90×
10	Rose Leslie	Movies & TV	10.56×
11	Betty Barclay	Fashion & Accessoires	10.48×
12	Vagabond (manga)	Literature	10.47×
13	Banana Republic	Fashion & Accessoires	9.42×
14	Ugg boots	Fashion & Accessoires	8.54×
15	Mila Kunis	Movies & TV	7.95×
16	Carrefour	Shopping	6.99×
17	Alexis Bledel	Movies & TV	6.74×
18	Birkenstock	Fashion & Accessoires	3.37×
19	Hugendubel	Shopping	2.98×
20	Zara	Shopping	2.91×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rains audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Rains audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	2.20×
Quality Awareness	PREMIUM	2.14×
Luxury Orientation	PREMIUM	1.62×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Rains audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.90×
Pet Ownership	JOY	0.94×
Spirituality	BALANCE	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Rains's target market in Germany?

Rains's target market in Germany covers an estimated 477,154 people, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Rains customers?

59.9% of the Rains audience are female, 40.1% are male, with an average age of 38.1 years.

Which brands do Rains fans like most?

Rains fans show strongest brand affinity for Wellington boot (1230.77×), Hunter Boots (534.65×), and Outerwear (12.85×) over the country average.

Where do Rains fans live in Germany?

Rains fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do Rains fans also like?

Beyond Rains itself, the audience over-indexes on Hunter Boots (534.65×), Outerwear (12.85×), El Corte Inglés (11.83×), and Nordic walking (12.25×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in Germany

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The North Face (3,033,825)
Jack Wolfskin (1,890,900)
The Timberland Company (1,474,323)
Arc'teryx (1,352,652)

See Rains audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Rains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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