Rascasse Audience Intelligence

L.L.Bean Target Market in United States

A data profile of the people who buy, follow and care about L.L.Bean in United States — modelled from more than twelve digital signal sources. L.L.Bean has an estimated audience of 18,348,370 people in United States.

#2among Outdoor in United States#181among Brand in United States#98in Fashion & Accessoires

The average L.L.Bean fan in United States is 44.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, Massachusetts, Pennsylvania.

Top brand affinities include Princess Polly, Marshalls, American Apparel, with strongest over-indexing on Princess Polly (6.03× the country average).

Demographically, the L.L.Bean audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical L.L.Bean fan in United States is more female, around 44.6 years old, with strong Design Affinity tendencies and a notable affinity for Princess Polly.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the L.L.Bean profile in United States.

Audience size
18.3M
in United States
Gender
67.5%♀
32.5% male
Age
44.6
average years
Country rank
#1834
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of L.L.Bean

67.5% are female, 32.5% are male, average age 44.6.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for L.L.Bean audience in United States
MetricValue
Female67.5%
Male32.5%
Average age44.6
Estimated audience size18,348,370
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the L.L.Bean audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

74.1%

of the worldwide L.L.Bean audience comes from United States.

Worldwide audience distribution share by country for L.L.Bean
CountryShare
United States74.1%
Japan8.6%
Canada4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the L.L.Bean audience in United States is strongest.

Fig. 05

Top regions by affinity

L.L.Bean customers by region in United States
#RegionReachAffinity×
01Maine~500K8.36×
02Vermont~100K4.53×
03New Hampshire~300K3.83×
04Massachusetts~1M2.83×
05Rhode Island~100K2.43×
06Connecticut~400K2.29×
07Pennsylvania~700K1.12×
08New York~1M1.07×
09Virginia~500K1.03×
10New Jersey~400K0.93×
11Alaska~40K0.90×
12Wisconsin~200K0.89×
13Maryland~300K0.85×
14Delaware~40K0.84×
15Minnesota~200K0.83×
16Montana~40K0.81×
17Washington, District of Columbia~40K0.79×
18Ohio~400K0.76×
19North Carolina~400K0.72×
20West Virginia~60K0.72×
21South Carolina~200K0.70×
22Michigan~300K0.67×
23Illinois~400K0.66×
24Colorado~200K0.65×
25Kentucky~100K0.65×
26Tennessee~200K0.63×
27Oregon~100K0.59×
28Indiana~200K0.58×
29Washington~200K0.57×
30Alabama~100K0.57×
31Iowa~80K0.54×
32Idaho~50K0.50×
33North Dakota~20K0.48×
34Missouri~100K0.47×
35Kansas~70K0.47×
36Georgia~300K0.46×
37South Dakota~20K0.45×
38Arkansas~70K0.44×
39New Mexico~40K0.43×
40Mississippi~60K0.42×
41Nebraska~40K0.42×
42Louisiana~80K0.35×
43Utah~50K0.33×
44Florida~400K0.32×
45Oklahoma~70K0.32×
46California~600K0.30×
47Arizona~100K0.27×
48Texas~400K0.25×
49Hawaii~20K0.23×
50Nevada~40K0.20×
Fig. 06

Affinity by region

Affinity by region — L.L.Bean, United States
0.20×1.00×8.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the L.L.Bean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for L.L.Bean audience
#·InterestCategoryAffinity×
01American ApparelFashion & Accessoires6.39×
02Princess PollyFashion & Accessoires6.03×
03Nine WestFashion & Accessoires5.50×
04EverlaneFashion & Accessoires3.92×
05Polo Ralph LaurenFashion & Accessoires3.85×
06Outlet storeShopping3.21×
07HandmadeHome & Garden3.07×
08Architecture & DesignBusiness & Career2.83×
09Home decorating ideasHome & Garden2.81×
10Home RenovationsHome & Garden2.57×
11AritziaFashion & Accessoires2.50×
12Aerie (American Eagle Outfitters)Brand2.41×
13MarshallsFashion & Accessoires2.19×
14Boho-chicFashion & Accessoires2.15×
15Health And BeautyBeauty & Wellness2.13×
16H.O.M.E.Home & Garden2.12×
17Fashion NovaShopping2.01×
18Family (biology)Kids & Family1.84×
19CVS PharmacyShopping1.54×
20Kohl'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the L.L.Bean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by L.L.Bean audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.41×
IndividualismJOY1.34×
Luxury OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by L.L.Bean audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.67×
Need for SecurityCONSERVATISM0.69×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is L.L.Bean's target market in United States?

L.L.Bean's target market in United States covers an estimated 18,348,370 people, concentrated in New York and Massachusetts.

02

What is the gender split and age of L.L.Bean customers?

67.5% of the L.L.Bean audience are female, 32.5% are male, with an average age of 44.6 years.

03

Which brands do L.L.Bean fans like most?

L.L.Bean fans show strongest brand affinity for Princess Polly (6.03×), Marshalls (2.19×), and American Apparel (6.39×) over the country average.

04

Where do L.L.Bean fans live in United States?

L.L.Bean fans in United States are most concentrated in New York (reach ~1M), Massachusetts (reach ~1M), and Pennsylvania (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do L.L.Bean fans also like?

Beyond L.L.Bean itself, the audience over-indexes on Marshalls (2.19×), American Apparel (6.39×), Home decorating ideas (2.81×), and Architecture & Design (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See L.L.Bean audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for L.L.Bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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