L.L.Bean Audience in United States

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L.L.Bean has an estimated audience of 18,276,933 people in United States. 67.5% are female, 32.5% are male, average age 44.6. Top regions: New York, Massachusetts, Pennsylvania. Top brand affinities: Princess Polly, American Apparel, Marshalls, Home decorating ideas, Architecture & Design.

The average L.L.Bean fan in United States is 44.6 years old, more female, and lives primarily in New York. The audience is concentrated in New York, Massachusetts, Pennsylvania. Top brand affinities include Princess Polly, American Apparel, Marshalls, with strongest over-indexing on Princess Polly (6.03× the country average). Demographically, the L.L.Bean audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of L.L.Bean fans

Demographic split for L.L.Bean audience in United States
MetricValue
Female67.5%
Male32.5%
Average age44.6
Estimated audience size18,276,933

Audience persona

The typical L.L.Bean fan in United States is more female, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Princess Polly.

Top regions in United States

Top regions ranked by reach for L.L.Bean in United States
RegionReachAffinity
New York1,157,7091.13×
Massachusetts1,027,4002.85×
Pennsylvania704,9961.15×
California670,8150.33×
Maine544,1698.31×
Virginia469,3061.05×
Connecticut431,0812.35×
New Jersey427,3000.92×
North Carolina424,8830.77×
Ohio424,5690.75×
Texas419,7400.27×
Illinois411,2060.68×
Florida404,6090.33×
Michigan341,5470.71×
Georgia277,5700.49×
Maryland270,4010.86×
New Hampshire258,3503.59×
Wisconsin246,7710.9×
Tennessee243,7630.66×
Washington228,5360.62×
Minnesota215,5910.82×
South Carolina202,4630.74×
Colorado198,8700.69×
Indiana196,9620.59×
Kentucky151,5890.66×
Missouri145,4070.49×
Alabama142,0410.56×
Vermont137,9994.3×
Oregon135,0120.64×
Rhode Island133,8572.3×
Arizona108,0700.29×
Iowa82,2860.55×
Louisiana81,9750.35×
Kansas70,9720.49×
Oklahoma66,9240.33×
Arkansas65,2420.43×
Mississippi63,3810.42×
West Virginia59,4410.7×
Utah56,0310.34×
Idaho47,6490.52×
Washington, District of Columbia42,4120.77×
Montana41,2760.81×
New Mexico40,2510.44×
Delaware40,0520.79×
Nebraska39,5050.43×
Nevada37,5370.21×
Alaska33,4730.86×
South Dakota18,3330.43×
North Dakota17,1340.46×
Wyoming16,7920.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for L.L.Bean audience
BrandAffinityCategory
Princess Polly6.03×Fashion & Accessoires
American Apparel6.39×Fashion & Accessoires
Marshalls2.19×Fashion & Accessoires
Home decorating ideas2.81×Home & Garden
Architecture & Design2.83×Business & Career
Kohl's1.52×Shopping
Yahoo!奇摩名人娛樂1.74×Internet & Social Media
Family (biology)1.84×Kids & Family
Fashion Nova2.01×Shopping
Handmade3.07×Home & Garden
Everlane3.92×Fashion & Accessoires
Nine West5.5×Fashion & Accessoires
Health And Beauty2.13×Beauty & Wellness
Boho-chic2.15×Fashion & Accessoires
CVS Pharmacy1.54×Shopping
Outlet store3.21×Shopping
Aritzia2.5×Fashion & Accessoires
Home Renovations2.57×Home & Garden
Handmade Crafts2.49×Kids & Family
Aerie (American Eagle Outfitters)2.41×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by L.L.Bean audience
TraitClusterScore
SustainabilityBALANCE2.13
Luxury OrientationPREMIUM1.37
Sports ActivityPOWER1.3
ExtroversionTHRILL1.26
IndulgenceJOY1.2
CreativityOPEN1.18

Worldwide distribution

Worldwide audience distribution share by country for L.L.Bean
CountryShare
United States74.4%
Japan8.6%
Canada4.6%

See L.L.Bean audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does L.L.Bean have in United States?

L.L.Bean has an estimated audience of 18,276,933 people in United States, concentrated in New York and Massachusetts.

What is the gender split and age of L.L.Bean fans?

67.5% of L.L.Bean fans are female, 32.5% are male, with an average age of 44.6 years.

Which brands do L.L.Bean fans like most?

L.L.Bean fans show strongest brand affinity for Princess Polly (6.03×), American Apparel (6.39×), and Marshalls (2.19×) over the country average.

Where do L.L.Bean fans live in United States?

L.L.Bean fans in United States are most concentrated in New York (reach 1,157,709), Massachusetts (reach 1,027,400), and Pennsylvania (reach 704,996). These three regions account for the largest share of the active audience.

What other brands do L.L.Bean fans also like?

Beyond L.L.Bean itself, the audience over-indexes on American Apparel (6.39×), Marshalls (2.19×), Home decorating ideas (2.81×), and Architecture & Design (2.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for L.L.Bean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.