Nine West Audience in United States

Nine West logo

Nine West has an estimated audience of 3,800,739 people in United States. 82.1% are female, 17.9% are male, average age 39.7. Top regions: California, Texas, New York. Top brand affinities: Shoes (American band), Food, Food and drink, Shopping, Arts and music.

The average Nine West fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Shoes (American band), Food, Food and drink, with strongest over-indexing on Shoes (American band) (7.81× the country average). Demographically, the Nine West audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

Demographics of Nine West fans

Demographic split for Nine West audience in United States
MetricValue
Female82.1%
Male17.9%
Average age39.7
Estimated audience size3,800,739

Audience persona

The typical Nine West fan in United States is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Shoes (American band).

Top regions in United States

Top regions ranked by reach for Nine West in United States
RegionReachAffinity
California527,0441.26×
Texas491,3981.5×
New York473,9352.23×
Florida414,4021.61×
Georgia217,9101.86×
New Jersey195,8912.03×
North Carolina158,7521.39×
Pennsylvania151,5751.18×
Virginia148,0171.6×
Maryland143,4172.19×
Illinois137,3491.08×
Michigan98,1310.99×
Ohio90,8450.78×
Massachusetts88,0071.18×
Tennessee82,4201.08×
South Carolina80,5451.41×
Alabama67,9431.28×
Arizona66,3530.86×
Louisiana65,1081.33×
Connecticut63,3331.66×
Indiana50,5930.73×
Washington50,5550.66×
Missouri48,0270.78×
Mississippi45,5891.46×
Colorado39,5400.66×
Wisconsin37,0530.65×
Kentucky35,2830.74×
Nevada35,0980.95×
Minnesota34,3370.63×
Oklahoma32,7610.78×
Oregon25,4070.58×
Arkansas22,8030.73×
Washington, District of Columbia21,1521.85×
Kansas17,6940.59×
Iowa17,5110.56×
Utah17,2750.51×
West Virginia15,3160.87×
Delaware13,7461.31×
Rhode Island13,4081.11×
New Mexico12,9100.68×
New Hampshire11,5780.77×
Hawaii11,2790.69×
Nebraska11,1550.59×
Idaho8,2610.43×
Maine7,9760.59×
Montana4,0880.39×
North Dakota3,8910.5×
South Dakota3,8020.43×
Alaska3,7870.47×
Vermont3,6060.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nine West audience
BrandAffinityCategory
Shoes (American band)7.81×Music & Radio
Food1.99×Food & Beverages
Food and drink1.84×Food & Beverages
Shopping1.92×Shopping
Arts and music1.86×Arts & Culture
Fitness and wellness1.88×Sports
Sports1.83×Sports
Clothing1.92×Fashion & Accessoires
Child2.28×Kids & Family
Design1.96×Home & Garden
Woman2.38×Kids & Family
Music1.73×Business & Career
Consumer electronics1.79×Technology & Electronics
Cooking1.94×Food & Beverages
Pets1.83×Pets & Animals
Entertainment1.79×Movies & TV
Movies1.7×Movies & TV
Reading1.71×Literature
Live events1.76×Music & Radio
Outdoor recreation1.8×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nine West audience
TraitClusterScore
IndulgenceJOY2.57
Pet OwnershipJOY2.18
Design AffinityPREMIUM2.03
Luxury OrientationPREMIUM1.67
CreativityOPEN1.46
Price SensitivityPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Nine West
CountryShare
United States50.2%
Australia5.9%
Mexico5.4%

See Nine West audiences in other countries

More Footwear audiences in United States

Frequently asked questions

How many fans does Nine West have in United States?

Nine West has an estimated audience of 3,800,739 people in United States, concentrated in California and Texas.

What is the gender split and age of Nine West fans?

82.1% of Nine West fans are female, 17.9% are male, with an average age of 39.7 years.

Which brands do Nine West fans like most?

Nine West fans show strongest brand affinity for Shoes (American band) (7.81×), Food (1.99×), and Food and drink (1.84×) over the country average.

Where do Nine West fans live in United States?

Nine West fans in United States are most concentrated in California (reach 527,044), Texas (reach 491,398), and New York (reach 473,935). These three regions account for the largest share of the active audience.

What other brands do Nine West fans also like?

Beyond Nine West itself, the audience over-indexes on Food (1.99×), Food and drink (1.84×), Shopping (1.92×), and Arts and music (1.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nine West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.