Rascasse Audience Intelligence

Nine West Target Market in United States

A data profile of the people who buy, follow and care about Nine West in United States — modelled from more than twelve digital signal sources. Nine West has an estimated audience of 3,812,933 people in United States.

#11among Footwear in United States#859among Brand in United States#416in Fashion & Accessoires

The average Nine West fan in United States is 39.7 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Food, Food and drink, Shopping, with strongest over-indexing on Food (1.99× the country average).

Demographically, the Nine West audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nine West fan in United States is more female, around 39.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Food.

Category: Fashion & Accessoires · Type: Brand · Subtype: Footwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nine West profile in United States.

Audience size
3.8M
in United States
Gender
82.1%♀
17.9% male
Age
39.7
average years
Country rank
#8361
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nine West

82.1% are female, 17.9% are male, average age 39.7.

Fig. 02

Gender split

82.1%
Female
17.9%
Male
Demographic split for Nine West audience in United States
MetricValue
Female82.1%
Male17.9%
Average age39.7
Estimated audience size3,812,933
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Nine West audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3921%
40-4924%
50+19%
Fig. 04

Worldwide distribution

49.6%

of the worldwide Nine West audience comes from United States.

Worldwide audience distribution share by country for Nine West
CountryShare
United States49.6%
Australia5.8%
Mexico5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nine West audience in United States is strongest.

Fig. 05

Top regions by affinity

Nine West customers by region in United States
#RegionReachAffinity×
01New York~500K2.56×
02Maryland~100K2.12×
03New Jersey~200K2.01×
04Washington, District of Columbia~20K1.80×
05Georgia~200K1.73×
06Connecticut~60K1.61×
07Florida~400K1.51×
08Virginia~100K1.50×
09Mississippi~50K1.44×
10Texas~400K1.37×
11South Carolina~80K1.36×
12Louisiana~70K1.34×
13North Carolina~200K1.32×
14Delaware~10K1.30×
15Alabama~70K1.23×
16California~500K1.18×
17Pennsylvania~100K1.13×
18Rhode Island~10K1.13×
19Massachusetts~80K1.12×
20Tennessee~80K1.06×
21Illinois~100K1.04×
22Nevada~40K0.96×
23Michigan~90K0.95×
24West Virginia~20K0.92×
25New Hampshire~10K0.86×
26Arizona~60K0.83×
27Oklahoma~30K0.82×
28Ohio~90K0.78×
29Kentucky~40K0.77×
30Arkansas~20K0.77×
31Missouri~50K0.76×
32Indiana~50K0.75×
33New Mexico~10K0.74×
34Hawaii~10K0.74×
35Vermont~5K0.73×
36Maine~10K0.70×
37North Dakota~5K0.70×
38Minnesota~40K0.69×
39Alaska~6K0.69×
40Colorado~40K0.68×
41Wisconsin~40K0.68×
42Washington~50K0.66×
43Nebraska~10K0.66×
44South Dakota~6K0.66×
45Kansas~20K0.65×
46Iowa~20K0.63×
47Oregon~30K0.62×
48Montana~6K0.62×
49Idaho~10K0.59×
50Utah~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Nine West, United States
0.56×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nine West audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nine West audience
#·InterestCategoryAffinity×
01WomanKids & Family2.38×
02ChildKids & Family2.28×
03CelebrityMovies & TV2.16×
04FoodFood & Beverages1.99×
05DesignHome & Garden1.96×
06CookingFood & Beverages1.94×
07ShoppingShopping1.92×
08ClothingFashion & Accessoires1.92×
09Fitness and wellnessSports1.88×
10Arts and musicArts & Culture1.86×
11Food and drinkFood & Beverages1.84×
12SportsSports1.83×
13PetsPets & Animals1.83×
14Outdoor recreationSports1.80×
15Consumer electronicsTechnology & Electronics1.79×
16EntertainmentMovies & TV1.79×
17Live eventsMusic & Radio1.76×
18MusicBusiness & Career1.73×
19ReadingLiterature1.71×
20MoviesMovies & TV1.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nine West audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nine West audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.79×
Community OrientationOPEN1.67×
IndividualismJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nine West audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.73×
PatriotismCONSERVATISM0.79×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nine West's target market in United States?

Nine West's target market in United States covers an estimated 3,812,933 people, concentrated in New York and California.

02

What is the gender split and age of Nine West customers?

82.1% of the Nine West audience are female, 17.9% are male, with an average age of 39.7 years.

03

Which brands do Nine West fans like most?

Nine West fans show strongest brand affinity for Food (1.99×), Food and drink (1.84×), and Shopping (1.92×) over the country average.

04

Where do Nine West fans live in United States?

Nine West fans in United States are most concentrated in New York (reach ~500K), California (reach ~500K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Nine West fans also like?

Beyond Nine West itself, the audience over-indexes on Food and drink (1.84×), Shopping (1.92×), Arts and music (1.86×), and Fitness and wellness (1.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Nine West. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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