Rascasse Audience Intelligence

The Timberland Company Target Market in United States

A data profile of the people who buy, follow and care about The Timberland Company in United States — modelled from more than twelve digital signal sources. The Timberland Company has an estimated audience of 4,680,726 people in United States.

#5among Outdoor in United States#728among Brand in United States#343in Fashion & Accessoires

The average The Timberland Company fan in United States is 35.6 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include ConocoPhillips, AutoZone, Britney Spears, with strongest over-indexing on ConocoPhillips (11.62× the country average).

Demographically, the The Timberland Company audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Quality Awareness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Timberland Company fan in United States is more male, around 35.6 years old, with strong Quality Awareness tendencies and a notable affinity for ConocoPhillips.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Timberland Company profile in United States.

Audience size
4.7M
in United States
Gender
42.4%♀
57.6% male
Age
35.6
average years
Country rank
#7066
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Timberland Company

42.4% are female, 57.6% are male, average age 35.6.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for The Timberland Company audience in United States
MetricValue
Female42.4%
Male57.6%
Average age35.6
Estimated audience size4,680,726
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the The Timberland Company audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3920%
40-4918%
50+13%
Fig. 04

Worldwide distribution

17.2%

of the worldwide The Timberland Company audience comes from United States.

Worldwide audience distribution share by country for The Timberland Company
CountryShare
United States17.2%
Italy9.6%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Timberland Company audience in United States is strongest.

Fig. 05

Top regions by affinity

The Timberland Company customers by region in United States
#RegionReachAffinity×
01New York~600K2.41×
02New Jersey~200K1.79×
03Connecticut~80K1.66×
04Illinois~200K1.59×
05Maryland~100K1.48×
06Georgia~200K1.43×
07Massachusetts~100K1.42×
08New Hampshire~30K1.38×
09Washington, District of Columbia~20K1.38×
10Mississippi~50K1.36×
11Virginia~100K1.27×
12Delaware~20K1.26×
13Louisiana~70K1.20×
14Michigan~100K1.16×
15California~600K1.13×
16Rhode Island~20K1.13×
17Florida~400K1.11×
18South Carolina~80K1.11×
19Alabama~70K1.11×
20North Carolina~200K1.10×
21Pennsylvania~200K1.09×
22Nevada~50K1.01×
23Washington~90K0.97×
24Tennessee~90K0.94×
25Indiana~80K0.94×
26Ohio~100K0.93×
27Minnesota~60K0.92×
28Maine~20K0.92×
29Texas~400K0.91×
30Vermont~7K0.84×
31Wisconsin~60K0.83×
32Colorado~60K0.82×
33Arkansas~30K0.81×
34Utah~30K0.79×
35Kentucky~50K0.78×
36Missouri~60K0.76×
37Alaska~7K0.74×
38Oregon~40K0.72×
39Oklahoma~40K0.71×
40Arizona~70K0.70×
41North Dakota~7K0.70×
42New Mexico~20K0.69×
43West Virginia~10K0.67×
44Iowa~20K0.64×
45Nebraska~20K0.64×
46Hawaii~10K0.62×
47Kansas~20K0.61×
48South Dakota~6K0.57×
49Idaho~10K0.56×
50Montana~7K0.52×
Fig. 06

Affinity by region

Affinity by region — The Timberland Company, United States
0.52×1.00×2.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Timberland Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Timberland Company audience
#·InterestCategoryAffinity×
01ConocoPhillipsBusiness & Career11.62×
02Red Wing ShoesFashion & Accessoires10.03×
03Dr. MartensFashion & Accessoires7.15×
04Chloe (film)Movies & TV7.10×
05LatheHome & Garden6.01×
06Gas tungsten arc weldingBusiness & Career5.75×
07Harbor Freight ToolsHome & Garden4.13×
08MachiningBusiness & Career3.16×
09WeldingHome & Garden2.68×
10Britney SpearsMusic & Radio2.67×
11CarGurusCars & Mobility2.26×
12AutoZoneCars & Mobility2.08×
13Electro (music)Music & Radio2.02×
14GratitudePolitics & Society1.84×
15Ultimate Fighting ChampionshipSports1.70×
16Freight transportCars & Mobility1.67×
17Instant messagingInternet & Social Media1.66×
18Viral videoInternet & Social Media1.66×
19Wells FargoBusiness & Career1.58×
20Sam's ClubShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Timberland Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Timberland Company audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.14×
ExtroversionTHRILL1.47×
PatriotismCONSERVATISM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Timberland Company audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM1.00×
Pet OwnershipJOY1.01×
MindfulnessBALANCE1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Timberland Company's target market in United States?

The Timberland Company's target market in United States covers an estimated 4,680,726 people, concentrated in New York and California.

02

What is the gender split and age of The Timberland Company customers?

42.4% of the The Timberland Company audience are female, 57.6% are male, with an average age of 35.6 years.

03

Which brands do The Timberland Company fans like most?

The Timberland Company fans show strongest brand affinity for ConocoPhillips (11.62×), AutoZone (2.08×), and Britney Spears (2.67×) over the country average.

04

Where do The Timberland Company fans live in United States?

The Timberland Company fans in United States are most concentrated in New York (reach ~600K), California (reach ~600K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do The Timberland Company fans also like?

Beyond The Timberland Company itself, the audience over-indexes on AutoZone (2.08×), Britney Spears (2.67×), Harbor Freight Tools (4.13×), and Instant messaging (1.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See The Timberland Company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Timberland Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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