The Timberland Company Audience in United States

The Timberland Company logo

The Timberland Company has an estimated audience of 4,669,119 people in United States. 42.4% are female, 57.6% are male, average age 35.6. Top regions: New York, California, Texas. Top brand affinities: ConocoPhillips, AutoZone, Friends, Shoes (American band), Harbor Freight Tools.

The average The Timberland Company fan in United States is 35.6 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include ConocoPhillips, AutoZone, Friends, with strongest over-indexing on ConocoPhillips (11.62× the country average). Demographically, the The Timberland Company audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of The Timberland Company fans

Demographic split for The Timberland Company audience in United States
MetricValue
Female42.4%
Male57.6%
Average age35.6
Estimated audience size4,669,119

Audience persona

The typical The Timberland Company fan in United States is more male, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for ConocoPhillips.

Top regions in United States

Top regions ranked by reach for The Timberland Company in United States
RegionReachAffinity
New York625,3372.4×
California597,3981.16×
Texas355,1970.88×
Florida348,8761.1×
Illinois275,5841.77×
New Jersey224,6071.89×
Georgia209,3161.46×
Pennsylvania173,4551.1×
North Carolina153,1261.09×
Virginia144,1011.27×
Ohio137,4610.96×
Massachusetts137,1631.49×
Michigan135,5391.11×
Maryland118,1621.47×
Washington96,6241.03×
Tennessee89,4380.95×
Indiana82,3980.97×
South Carolina81,1861.16×
Connecticut79,9561.71×
Louisiana72,5881.21×
Alabama67,5681.04×
Arizona66,4240.7×
Minnesota64,9040.97×
Colorado62,7190.85×
Wisconsin59,2590.84×
Missouri57,2280.76×
Mississippi50,0641.3×
Nevada44,4410.98×
Kentucky43,9420.75×
Oregon39,4460.74×
Oklahoma32,7160.63×
Utah32,5090.78×
Arkansas28,8470.75×
New Hampshire26,1391.42×
Iowa23,6620.62×
Kansas22,4300.61×
Washington, District of Columbia19,7291.41×
Rhode Island16,4221.1×
Maine16,2290.97×
New Mexico15,5430.66×
Nebraska14,7820.63×
Delaware14,3881.12×
West Virginia13,3390.61×
Idaho12,0710.52×
Hawaii11,4410.57×
Alaska6,6750.67×
Vermont6,2810.77×
Montana6,0630.47×
North Dakota5,9010.62×
South Dakota5,2510.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Timberland Company audience
BrandAffinityCategory
ConocoPhillips11.62×Business & Career
AutoZone2.08×Cars & Mobility
Friends1.71×Movies & TV
Shoes (American band)4.25×Music & Radio
Harbor Freight Tools4.13×Home & Garden
Dr. Martens7.15×Fashion & Accessoires
Instant messaging1.66×Internet & Social Media
Gratitude1.84×Politics & Society
Wells Fargo1.58×Business & Career
Welding2.68×Home & Garden
Red Wing Shoes10.03×Fashion & Accessoires
Machining3.16×Business & Career
CarGurus2.26×Cars & Mobility
Lathe6.01×Home & Garden
Gas tungsten arc welding5.75×Business & Career
Viral video1.66×Internet & Social Media
Freight transport1.67×Cars & Mobility
Electro (music)2.02×Music & Radio
Industrial engineering4.33×Business & Career
Sibling1.7×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Timberland Company audience
TraitClusterScore
SustainabilityBALANCE2.52
LGBTQ+ IdentityOPEN1.79
Luxury OrientationPREMIUM1.65
Family OrientationCONSERVATISM1.54
ExtroversionTHRILL1.47
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for The Timberland Company
CountryShare
United States17.3%
Italy9.8%
Japan7.8%

See The Timberland Company audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does The Timberland Company have in United States?

The Timberland Company has an estimated audience of 4,669,119 people in United States, concentrated in New York and California.

What is the gender split and age of The Timberland Company fans?

42.4% of The Timberland Company fans are female, 57.6% are male, with an average age of 35.6 years.

Which brands do The Timberland Company fans like most?

The Timberland Company fans show strongest brand affinity for ConocoPhillips (11.62×), AutoZone (2.08×), and Friends (1.71×) over the country average.

Where do The Timberland Company fans live in United States?

The Timberland Company fans in United States are most concentrated in New York (reach 625,337), California (reach 597,398), and Texas (reach 355,197). These three regions account for the largest share of the active audience.

What other brands do The Timberland Company fans also like?

Beyond The Timberland Company itself, the audience over-indexes on AutoZone (2.08×), Friends (1.71×), Shoes (American band) (4.25×), and Harbor Freight Tools (4.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Timberland Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.