Rascasse Audience Intelligence

Gratitude Audience in United States

A data profile of the people who buy, follow and care about Gratitude in United States — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 47,557,073 people in United States.

#312among Topic in United States#17in Politics & Society

The average Gratitude fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Obsessed (2009 film), Happiness, Real property, with strongest over-indexing on Obsessed (2009 film) (6.5× the country average).

Demographically, the Gratitude audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Mindfulness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gratitude fan in United States is more female, around 40.6 years old, with strong Mindfulness tendencies and a notable affinity for Obsessed (2009 film).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gratitude profile in United States.

Audience size
47.6M
in United States
Gender
60.5%♀
39.5% male
Age
40.6
average years
Country rank
#431
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gratitude fans

60.5% are female, 39.5% are male, average age 40.6.

Fig. 02

Gender split

60.5%
Female
39.5%
Male
Demographic split for Gratitude audience in United States
MetricValue
Female60.5%
Male39.5%
Average age40.6
Estimated audience size47,557,073
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Gratitude audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

27.2%

of the worldwide Gratitude audience comes from United States.

Worldwide audience distribution share by country for Gratitude
CountryShare
United States27.2%
United Kingdom5.0%
Brazil4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gratitude audience in United States is strongest.

Fig. 05

Top regions by affinity

Gratitude fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~300K1.35×
02Alabama~900K1.31×
03Louisiana~800K1.28×
04Mississippi~500K1.27×
05North Dakota~100K1.23×
06Arkansas~500K1.18×
07North Carolina~1.5M1.14×
08Oklahoma~600K1.13×
09Texas~4.5M1.11×
10Georgia~1.5M1.11×
11California~5.5M1.09×
12Indiana~900K1.08×
13South Carolina~800K1.08×
14Kentucky~600K1.08×
15South Dakota~100K1.07×
16Tennessee~1M1.06×
17Missouri~800K1.05×
18Kansas~400K1.04×
19Minnesota~700K1.02×
20Alaska~100K1.02×
21Ohio~1.5M1.01×
22Iowa~400K1.01×
23New Mexico~200K1.01×
24Illinois~1.5M1.00×
25Michigan~1M1.00×
26Nebraska~200K1.00×
27Idaho~200K1.00×
28Maryland~800K0.98×
29Oregon~500K0.98×
30Virginia~1M0.97×
31Arizona~900K0.97×
32Wisconsin~700K0.97×
33Pennsylvania~1.5M0.95×
34Montana~100K0.95×
35Delaware~100K0.95×
36West Virginia~200K0.94×
37Florida~3M0.93×
38Washington~900K0.92×
39Utah~400K0.89×
40New Jersey~1M0.88×
41New York~2.5M0.86×
42Colorado~600K0.86×
43Maine~100K0.86×
44Vermont~70K0.86×
45Massachusetts~800K0.84×
46Connecticut~400K0.84×
47Nevada~400K0.84×
48Washington, District of Columbia~100K0.79×
49Rhode Island~100K0.78×
50New Hampshire~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Gratitude, United States
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gratitude audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gratitude audience
#·InterestCategoryAffinity×
01Baz LuhrmannMovies & TV13.34×
02Obsessed (2009 film)Movies & TV6.50×
03Kundalini yogaHealth3.08×
04HormoneHealth2.15×
05Made in USABusiness & Career2.01×
06NazarethTravel & Leisure1.97×
07Real propertyHome & Garden1.89×
08DentistryBusiness & Career1.77×
09Political scienceBusiness & Career1.72×
10GeneticsKids & Family1.68×
11TicketmasterTravel & Leisure1.66×
12MetaphysicsBusiness & Career1.65×
13NeuroscienceBusiness & Career1.64×
14DemocracyPolitics & Society1.64×
15CookbookFood & Beverages1.57×
16Talk radioMusic & Radio1.57×
17HappinessHealth1.54×
18PoetryLiterature1.52×
19High schoolBusiness & Career1.51×
20Self careHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gratitude audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gratitude audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.24×
IndulgenceJOY1.24×
Community OrientationOPEN1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gratitude audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.89×
Luxury OrientationPREMIUM0.90×
Urban LifestyleOPEN0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gratitude have in United States?

Gratitude has an estimated audience of 47,557,073 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gratitude fans?

60.5% of Gratitude fans are female, 39.5% are male, with an average age of 40.6 years.

03

Which brands do Gratitude fans like most?

Gratitude fans show strongest brand affinity for Obsessed (2009 film) (6.5×), Happiness (1.54×), and Real property (1.89×) over the country average.

04

Where do Gratitude fans live in United States?

Gratitude fans in United States are most concentrated in California (reach ~5.5M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Gratitude fans also like?

Beyond Gratitude itself, the audience over-indexes on Happiness (1.54×), Real property (1.89×), Genetics (1.68×), and Poetry (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Gratitude audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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