Gratitude Audience in United States

Gratitude logo

Gratitude has an estimated audience of 47,557,073 people in United States. 60.5% are female, 39.5% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Horoscope, Kia Sportage, Property insurance, Day trading, Whole grain.

The average Gratitude fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Horoscope, Kia Sportage, Property insurance, with strongest over-indexing on Horoscope (13.08× the country average). Demographically, the Gratitude audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gratitude fans

Demographic split for Gratitude audience in United States
MetricValue
Female60.5%
Male39.5%
Average age40.6
Estimated audience size47,557,073

Audience persona

The typical Gratitude fan in United States is more female, around 40.6 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Gratitude in United States
RegionReachAffinity
California5,901,0541.13×
Texas4,745,7511.16×
Florida3,392,7451.05×
New York2,464,5420.93×
Georgia1,869,7791.28×
North Carolina1,761,0851.23×
Illinois1,536,8510.97×
Pennsylvania1,468,0260.92×
Ohio1,453,6640.99×
Michigan1,304,6331.05×
Virginia1,189,6521.03×
Tennessee1,121,4631.18×
New Jersey1,079,2400.89×
Arizona1,008,8661.04×
Washington937,8890.98×
Indiana903,0371.04×
Maryland885,8481.08×
Alabama877,9461.32×
Missouri821,7351.07×
Massachusetts810,8920.87×
Louisiana777,1451.27×
South Carolina737,1081.03×
Colorado712,8150.95×
Minnesota682,7481×
Kentucky648,8351.09×
Wisconsin636,3380.89×
Oklahoma607,5061.15×
Oregon536,2340.98×
Mississippi514,8991.31×
Arkansas442,6041.13×
Connecticut441,2660.93×
Nevada425,0890.92×
Utah376,4700.88×
Kansas373,2351×
Iowa356,6300.91×
Hawaii294,5421.44×
Nebraska227,8500.96×
New Mexico221,1310.93×
Idaho219,2850.92×
West Virginia203,3530.92×
New Hampshire135,9360.73×
Washington, District of Columbia135,1580.95×
Rhode Island126,0430.83×
Maine124,1410.73×
Montana114,7010.87×
Delaware107,5000.82×
North Dakota103,6521.06×
South Dakota97,7250.89×
Alaska90,9910.89×
Vermont59,5470.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gratitude audience
BrandAffinityCategory
Horoscope13.08×Health
Kia Sportage20.56×Cars & Mobility
Property insurance14.65×Home & Garden
Day trading9.26×Business & Career
Whole grain10.49×Food & Beverages
Roulette10.46×Games
Pet insurance11.11×Pets & Animals
Critical illness insurance12.43×Business & Career
Blended whiskey7.95×Food & Beverages
Indianapolis Motor Speedway8.74×Sports
Home inspection10.58×Home & Garden
Term life insurance9.97×Business & Career
Honda HR-V13.89×Cars & Mobility
Prepackaged meal8.65×Food & Beverages
Cross-country skiing8.16×Sports
Boston Marathon7.91×Sports
Hobby Lobby1.92×Home & Garden
Camel (cigarette)10.82×Food & Beverages
Glam rock9.81×Music & Radio
General insurance9.59×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gratitude audience
TraitClusterScore
Risk AppetiteTHRILL1.87
Luxury OrientationPREMIUM1.64
ExtroversionTHRILL1.22
MindfulnessBALANCE1.03
Sports ActivityPOWER1.03
Social Media UsageJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Gratitude
CountryShare
United States27.2%
United Kingdom5.0%
Brazil4.2%

See Gratitude audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gratitude have in United States?

Gratitude has an estimated audience of 47,557,073 people in United States, concentrated in California and Texas.

What is the gender split and age of Gratitude fans?

60.5% of Gratitude fans are female, 39.5% are male, with an average age of 40.6 years.

Which brands do Gratitude fans like most?

Gratitude fans show strongest brand affinity for Horoscope (13.08×), Kia Sportage (20.56×), and Property insurance (14.65×) over the country average.

Where do Gratitude fans live in United States?

Gratitude fans in United States are most concentrated in California (reach 5,901,054), Texas (reach 4,745,751), and Florida (reach 3,392,745). These three regions account for the largest share of the active audience.

What other brands do Gratitude fans also like?

Beyond Gratitude itself, the audience over-indexes on Kia Sportage (20.56×), Property insurance (14.65×), Day trading (9.26×), and Whole grain (10.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.