A data profile of the people who buy, follow and care about Gratitude in Brazil — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 7,360,663 people in Brazil.
Gratitude has an estimated audience of 7,360,663 people in Brazil. 72.9% are female, 27.1% are male, average age 40.9. Top brand affinities: Skirt, Galinha Pintadinha, JusBrasil, Smart Fit, Embroidery.
Top brand affinities include Skirt, Galinha Pintadinha, JusBrasil, with strongest over-indexing on Skirt (1.56× the country average).
Demographically, the Gratitude audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Individualism, Tradition.
The typical Gratitude fan in Brazil is more female, around 40.9 years old, with strong Individualism tendencies and a notable affinity for Skirt.
The key figures that characterise the Gratitude profile in Brazil.
72.9% are female, 27.1% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 40.9 |
| Estimated audience size | 7,360,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Gratitude audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Billy Joel | Music & Radio | 5.42× | ||
| 02 | Augusto Cury | Health | 2.68× | ||
| 03 | Ana Maria Braga | Movies & TV | 1.81× | ||
| 04 | CVC Viagens | Travel & Leisure | 1.68× | ||
| 05 | Via Marte | Shopping | 1.67× | ||
| 06 | Embroidery | Home & Garden | 1.61× | ||
| 07 | Pedicure | Beauty & Wellness | 1.61× | ||
| 08 | Nail art | Beauty & Wellness | 1.58× | ||
| 09 | Mascara | Beauty & Wellness | 1.58× | ||
| 10 | Spanish language | Politics & Society | 1.57× | ||
| 11 | InfoJobs | Business & Career | 1.57× | ||
| 12 | Skirt | Fashion & Accessoires | 1.56× | ||
| 13 | Silvio Santos | Business & Career | 1.55× | ||
| 14 | Smart Fit | Sports | 1.54× | ||
| 15 | Microwave oven | Home & Garden | 1.54× | ||
| 16 | Cheesecake | Food & Beverages | 1.54× | ||
| 17 | JusBrasil | Internet & Social Media | 1.52× | ||
| 18 | Beleza na Web | Shopping | 1.52× | ||
| 19 | Galinha Pintadinha | Movies & TV | 1.51× | ||
| 20 | Brad Pitt | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.42× | |
| Travelling | THRILL | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.69× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Urban Lifestyle | OPEN | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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