A data profile of the people who buy, follow and care about Gratitude in Italy — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 3,975,483 people in Italy.
Gratitude has an estimated audience of 3,975,483 people in Italy. 63.0% are female, 37.0% are male, average age 37.4. Top brand affinities: Wikipedia, Personal finance, Volunteering, Champagne, Musical theatre.
Top brand affinities include Wikipedia, Personal finance, Volunteering, with strongest over-indexing on Wikipedia (2.79× the country average).
Demographically, the Gratitude audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Indulgence.
The typical Gratitude fan in Italy is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Gratitude profile in Italy.
63.0% are female, 37.0% are male, average age 37.4.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 37.4 |
| Estimated audience size | 3,975,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 17% |
of the worldwide Gratitude audience comes from Italy.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Filippo Tortu | Sports | 10.11× | ||
| 02 | Rosalia | Music & Radio | 4.87× | ||
| 03 | Cross country running | Sports | 3.67× | ||
| 04 | Wikipedia | Internet & Social Media | 2.79× | ||
| 05 | Non-fiction books | Literature | 2.72× | ||
| 06 | Robert Redford | Movies & TV | 2.29× | ||
| 07 | Satire | Literature | 2.28× | ||
| 08 | Love & Sex | Kids & Family | 2.22× | ||
| 09 | Champagne | Food & Beverages | 2.00× | ||
| 10 | Horoscope | Health | 1.98× | ||
| 11 | DAZN | Movies & TV | 1.86× | ||
| 12 | Motivi | Fashion & Accessoires | 1.83× | ||
| 13 | Musical theatre | Movies & TV | 1.72× | ||
| 14 | Master of Business Administration | Business & Career | 1.69× | ||
| 15 | Mediaset | Technology & Electronics | 1.65× | ||
| 16 | Volunteering | Politics & Society | 1.60× | ||
| 17 | Mascara | Beauty & Wellness | 1.60× | ||
| 18 | Bookselling | Literature | 1.54× | ||
| 19 | Street photography | Technology & Electronics | 1.52× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.30× | |
| Indulgence | JOY | 1.28× | |
| Design Affinity | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.86× | |
| Price Sensitivity | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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