A data profile of the people who buy, follow and care about Gratitude in United Kingdom — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 8,699,916 people in United Kingdom.
The average Gratitude fan in United Kingdom is 42.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, South East.
Top brand affinities include Hobby, Kitchen, Volunteering, with strongest over-indexing on Hobby (1.94× the country average).
Demographically, the Gratitude audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Healthy Lifestyle, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gratitude fan in United Kingdom is more female, around 42.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Hobby.
The key figures that characterise the Gratitude profile in United Kingdom.
65.2% are female, 34.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 65.2% |
| Male | 34.8% |
| Average age | 42.2 |
| Estimated audience size | 8,699,916 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Gratitude audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
Where the Gratitude audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Northern Ireland | ~600K | 2.25× | |
| 02 | England | ~6.5M | 1.74× | |
| 03 | Scotland | ~1.5M | 1.63× | |
| 04 | Wales | ~700K | 1.46× | |
| 05 | West Midlands | ~300K | 0.90× | |
| 06 | Yorkshire and the Humber | ~500K | 0.75× | |
| 07 | North East | ~200K | 0.70× | |
| 08 | South East | ~800K | 0.65× | |
| 09 | East Midlands | ~400K | 0.61× | |
| 10 | South West | ~400K | 0.59× | |
| 11 | East of England | ~400K | 0.56× | |
| 12 | North West | ~400K | 0.44× |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Adoption | Kids & Family | 2.40× | ||
| 02 | Esso | Cars & Mobility | 2.26× | ||
| 03 | Hot tub | Home & Garden | 2.26× | ||
| 04 | Refrigerator | Home & Garden | 2.20× | ||
| 05 | Mother's Day | Kids & Family | 2.17× | ||
| 06 | Volunteering | Politics & Society | 2.15× | ||
| 07 | Wikipedia | Internet & Social Media | 2.10× | ||
| 08 | Daily Star (United Kingdom) | News | 2.04× | ||
| 09 | Mobile home | Cars & Mobility | 2.02× | ||
| 10 | Real property | Home & Garden | 2.01× | ||
| 11 | Hobby | Home & Garden | 1.94× | ||
| 12 | Satire | Literature | 1.94× | ||
| 13 | Internet & Social Media | 1.89× | |||
| 14 | William Hill (bookmaker) | Games | 1.86× | ||
| 15 | Betfair | Games | 1.82× | ||
| 16 | Distilled beverage | Food & Beverages | 1.78× | ||
| 17 | Aldi | Shopping | 1.66× | ||
| 18 | Kitchen | Home & Garden | 1.63× | ||
| 19 | Genetics | Kids & Family | 1.61× | ||
| 20 | Primark | Shopping | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.21× | |
| Need for Security | CONSERVATISM | 1.18× | |
| Convenience Orientation | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Community Orientation | OPEN | 0.87× | |
| Price Sensitivity | PREMIUM | 0.93× |
Gratitude has an estimated audience of 8,699,916 people in United Kingdom, concentrated in England and Scotland.
65.2% of Gratitude fans are female, 34.8% are male, with an average age of 42.2 years.
Gratitude fans show strongest brand affinity for Hobby (1.94×), Kitchen (1.63×), and Volunteering (2.15×) over the country average.
Gratitude fans in United Kingdom are most concentrated in England (reach ~6.5M), Scotland (reach ~1.5M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Gratitude itself, the audience over-indexes on Kitchen (1.63×), Volunteering (2.15×), WhatsApp (1.89×), and Distilled beverage (1.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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