A data profile of the people who buy, follow and care about Gratitude in India — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 4,175,326 people in India.
Gratitude has an estimated audience of 4,175,326 people in India. 34.0% are female, 66.0% are male, average age 30.1. Top brand affinities: Self-love, Crystal, Embroidery, Crochet, Pakistan national cricket team.
Top brand affinities include Self-love, Crystal, Embroidery, with strongest over-indexing on Self-love (4.06× the country average).
Demographically, the Gratitude audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.
The typical Gratitude fan in India is more male, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Self-love.
The key figures that characterise the Gratitude profile in India.
34.0% are female, 66.0% are male, average age 30.1.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 30.1 |
| Estimated audience size | 4,175,326 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 27% | |
| 30-39 | 13% | |
| 40-49 | 9% | |
| 50+ | 8% |
of the worldwide Gratitude audience comes from India.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-love | Health | 4.06× | ||
| 02 | Crystal | Fashion & Accessoires | 3.61× | ||
| 03 | Emotional intelligence | Health | 3.01× | ||
| 04 | Crochet | Home & Garden | 2.65× | ||
| 05 | Self-esteem | Health | 2.45× | ||
| 06 | Sewing machine | Home & Garden | 2.44× | ||
| 07 | Embroidery | Home & Garden | 2.13× | ||
| 08 | Watercolor painting | Arts & Culture | 2.05× | ||
| 09 | Fashion show | Fashion & Accessoires | 1.93× | ||
| 10 | Modern art | Arts & Culture | 1.84× | ||
| 11 | Sewing | Home & Garden | 1.79× | ||
| 12 | Wedding invitation | Home & Garden | 1.69× | ||
| 13 | Skirt | Fashion & Accessoires | 1.60× | ||
| 14 | Engagement ring | Fashion & Accessoires | 1.59× | ||
| 15 | Gemstone | Fashion & Accessoires | 1.59× | ||
| 16 | England cricket team | Sports | 1.58× | ||
| 17 | Earring | Fashion & Accessoires | 1.57× | ||
| 18 | BSE SENSEX | Business & Career | 1.57× | ||
| 19 | Hollywood | Travel & Leisure | 1.57× | ||
| 20 | Pakistan national cricket team | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.33× | |
| Indulgence | JOY | 1.25× | |
| Community Orientation | OPEN | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.76× | |
| Creativity | OPEN | 0.77× | |
| Family Orientation | CONSERVATISM | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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