A data profile of the people who buy, follow and care about Gratitude in Finland — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 823,574 people in Finland.
Gratitude has an estimated audience of 823,574 people in Finland. 75.7% are female, 24.3% are male, average age 42.9. Top brand affinities: Finnair, Helsinki, Track and field, Happiness, WhatsApp.
Top brand affinities include Finnair, Helsinki, Track and field, with strongest over-indexing on Finnair (1.65× the country average).
Demographically, the Gratitude audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Urban Lifestyle, Career Orientation.
The typical Gratitude fan in Finland is more female, around 42.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finnair.
The key figures that characterise the Gratitude profile in Finland.
75.7% are female, 24.3% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 42.9 |
| Estimated audience size | 823,574 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Gratitude audience comes from Finland.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Beer festival | Food & Beverages | 5.23× | ||
| 02 | Brunch | Food & Beverages | 3.67× | ||
| 03 | Track and field | Sports | 3.63× | ||
| 04 | Cross country running | Sports | 3.57× | ||
| 05 | Gymnastics | Sports | 3.56× | ||
| 06 | Self-love | Health | 3.23× | ||
| 07 | Street photography | Technology & Electronics | 2.84× | ||
| 08 | Sportswear (activewear) | Fashion & Accessoires | 2.48× | ||
| 09 | Bars | Travel & Leisure | 2.40× | ||
| 10 | Happiness | Health | 2.13× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 2.08× | ||
| 12 | Internet & Social Media | 2.02× | |||
| 13 | Lunch | Food & Beverages | 1.92× | ||
| 14 | Helsinki | Travel & Leisure | 1.90× | ||
| 15 | Flower | Home & Garden | 1.76× | ||
| 16 | Shoes | Fashion & Accessoires | 1.75× | ||
| 17 | Hair products | Beauty & Wellness | 1.71× | ||
| 18 | Finnair | Travel & Leisure | 1.65× | ||
| 19 | Stockmann | Shopping | 1.64× | ||
| 20 | Dogs | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.37× | |
| Career Orientation | POWER | 1.32× | |
| Community Orientation | OPEN | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Spirituality | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.