A data profile of the people who buy, follow and care about Track and field in Finland — modelled from more than twelve digital signal sources. Track and field has an estimated audience of 535,447 people in Finland.
Track and field has an estimated audience of 535,447 people in Finland. 55.9% are female, 44.1% are male, average age 40.2. Top brand affinities: Dernières Nouvelles d'Alsace, Gratitude, Valtteri Bottas, X, Public broadcasting.
Top brand affinities include Dernières Nouvelles d'Alsace, Gratitude, Valtteri Bottas, with strongest over-indexing on Dernières Nouvelles d'Alsace (1.66× the country average).
Demographically, the Track and field audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
The typical Track and field fan in Finland is more female, around 40.2 years old, with strong Need for Security tendencies and a notable affinity for Dernières Nouvelles d'Alsace.
The key figures that characterise the Track and field profile in Finland.
55.9% are female, 44.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 40.2 |
| Estimated audience size | 535,447 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Track and field audience comes from Finland.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 5.6% |
| United Kingdom | 4.9% |
The strongest cross-interests of the Track and field audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadium | Sports | 5.04× | ||
| 02 | Gratitude | Politics & Society | 3.63× | ||
| 03 | Spring (season) | Travel & Leisure | 3.62× | ||
| 04 | Gymnastics | Sports | 2.89× | ||
| 05 | Public broadcasting | Movies & TV | 2.56× | ||
| 06 | Pay television | Movies & TV | 2.23× | ||
| 07 | Baseball | Sports | 2.18× | ||
| 08 | Hairstyle | Beauty & Wellness | 2.17× | ||
| 09 | Strength training | Sports | 2.14× | ||
| 10 | Valtteri Bottas | Sports | 2.11× | ||
| 11 | Basketball | Sports | 1.83× | ||
| 12 | Music videos | Music & Radio | 1.81× | ||
| 13 | X | Internet & Social Media | 1.79× | ||
| 14 | Swimming | Sports | 1.72× | ||
| 15 | Training | Sports | 1.68× | ||
| 16 | Dernières Nouvelles d'Alsace | News | 1.66× | ||
| 17 | Beaches | Travel & Leisure | 1.63× | ||
| 18 | Happiness | Health | 1.61× | ||
| 19 | Quality of life | Health | 1.58× | ||
| 20 | Soccer | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.17× | |
| Urban Lifestyle | OPEN | 1.05× | |
| Patriotism | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.62× | |
| Social Media Usage | JOY | 0.89× | |
| Travelling | THRILL | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Track and field. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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