A data profile of the people who buy, follow and care about Gratitude in Ireland — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 766,763 people in Ireland.
Gratitude has an estimated audience of 766,763 people in Ireland. 64.1% are female, 35.9% are male, average age 42.4. Top brand affinities: Luck, Malta, French Bulldog, Gymnastics, Pedicure.
Top brand affinities include Luck, Malta, French Bulldog, with strongest over-indexing on Luck (3.48× the country average).
Demographically, the Gratitude audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Gratitude fan in Ireland is more female, around 42.4 years old, with strong Indulgence tendencies and a notable affinity for Luck.
The key figures that characterise the Gratitude profile in Ireland.
64.1% are female, 35.9% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 42.4 |
| Estimated audience size | 766,763 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 17% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 24% |
of the worldwide Gratitude audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malta | Travel & Leisure | 3.74× | ||
| 02 | Luck | Health | 3.48× | ||
| 03 | Target Corporation | Shopping | 2.46× | ||
| 04 | Curly Hair | Beauty & Wellness | 2.45× | ||
| 05 | Shih Tzu | Pets & Animals | 2.24× | ||
| 06 | Beagle | Pets & Animals | 2.23× | ||
| 07 | French Bulldog | Pets & Animals | 2.15× | ||
| 08 | Rottweiler | Pets & Animals | 2.12× | ||
| 09 | Poodle | Pets & Animals | 2.09× | ||
| 10 | Bulldog | Pets & Animals | 2.07× | ||
| 11 | Dachshund | Pets & Animals | 2.05× | ||
| 12 | Border Collie | Pets & Animals | 2.04× | ||
| 13 | Yorkshire Terrier | Pets & Animals | 2.03× | ||
| 14 | Hair straightening | Beauty & Wellness | 1.85× | ||
| 15 | Gymnastics | Sports | 1.84× | ||
| 16 | Pedicure | Beauty & Wellness | 1.77× | ||
| 17 | Hair dryer | Beauty & Wellness | 1.72× | ||
| 18 | Crystal | Fashion & Accessoires | 1.70× | ||
| 19 | Self-esteem | Health | 1.57× | ||
| 20 | Self-awareness | Health | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.18× | |
| Convenience Orientation | PREMIUM | 1.17× | |
| Tradition | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Early Adopter Mentality | POWER | 0.85× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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