A data profile of the people who buy, follow and care about Gratitude in Canada — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 4,528,933 people in Canada.
The average Gratitude fan in Canada is 39.1 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Dollar Tree, Bath and Bodyworks, Kelly Osbourne, with strongest over-indexing on Dollar Tree (1.53× the country average).
Demographically, the Gratitude audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Gratitude fan in Canada is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Dollar Tree.
The key figures that characterise the Gratitude profile in Canada.
62.7% are female, 37.3% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 39.1 |
| Estimated audience size | 4,528,933 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Gratitude audience comes from Canada.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
Where the Gratitude audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1.5M | 1.33× | |
| 02 | British Columbia | ~900K | 1.27× | |
| 03 | Ontario | ~2.5M | 1.21× | |
| 04 | Alberta | ~700K | 1.18× | |
| 05 | Saskatchewan | ~100K | 1.03× | |
| 06 | Manitoba | ~200K | 1.01× | |
| 07 | New Brunswick | ~100K | 0.94× | |
| 08 | Nova Scotia | ~100K | 0.87× | |
| 09 | Prince Edward Island | ~20K | 0.85× | |
| 10 | Newfoundland and Labrador | ~50K | 0.77× |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Primark | Shopping | 2.63× | ||
| 02 | Princess Polly | Fashion & Accessoires | 2.60× | ||
| 03 | John Travolta | Movies & TV | 2.27× | ||
| 04 | Drew Barrymore | Movies & TV | 2.21× | ||
| 05 | Robin Williams | Movies & TV | 1.93× | ||
| 06 | Kelly Osbourne | Music & Radio | 1.92× | ||
| 07 | Amsterdam | Travel & Leisure | 1.86× | ||
| 08 | Blender | Home & Garden | 1.75× | ||
| 09 | Bath and Bodyworks | Shopping | 1.66× | ||
| 10 | Blanket | Home & Garden | 1.65× | ||
| 11 | Bored Panda | Internet & Social Media | 1.64× | ||
| 12 | Slow cooker | Food & Beverages | 1.64× | ||
| 13 | Cirque du Soleil | Music & Radio | 1.63× | ||
| 14 | Breaking Bad | Movies & TV | 1.62× | ||
| 15 | Bruce Willis | Movies & TV | 1.59× | ||
| 16 | New Zealand | Travel & Leisure | 1.59× | ||
| 17 | Honey | Food & Beverages | 1.57× | ||
| 18 | Fertilizer | Home & Garden | 1.57× | ||
| 19 | Matthew McConaughey | Movies & TV | 1.54× | ||
| 20 | Dollar Tree | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.28× | |
| Sustainability | BALANCE | 1.20× | |
| Family Orientation | CONSERVATISM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× | |
| Social Media Usage | JOY | 0.91× |
Gratitude has an estimated audience of 4,528,933 people in Canada, concentrated in Ontario and Quebec.
62.7% of Gratitude fans are female, 37.3% are male, with an average age of 39.1 years.
Gratitude fans show strongest brand affinity for Dollar Tree (1.53×), Bath and Bodyworks (1.66×), and Kelly Osbourne (1.92×) over the country average.
Gratitude fans in Canada are most concentrated in Ontario (reach ~2.5M), Quebec (reach ~1.5M), and British Columbia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Gratitude itself, the audience over-indexes on Bath and Bodyworks (1.66×), Kelly Osbourne (1.92×), Bruce Willis (1.59×), and John Travolta (2.27×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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