Gratitude Audience in Canada
Gratitude has an estimated audience of 4,528,933 people in Canada. 62.7% are female, 37.3% are male, average age 39.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Dollar Tree, Bath and Bodyworks, Bruce Willis, Kelly Osbourne, Princess Polly.
The average Gratitude fan in Canada is 39.1 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Dollar Tree, Bath and Bodyworks, Bruce Willis, with strongest over-indexing on Dollar Tree (1.53× the country average). Demographically, the Gratitude audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gratitude fans
| Metric | Value |
|---|---|
| Female | 62.7% |
| Male | 37.3% |
| Average age | 39.1 |
| Estimated audience size | 4,528,933 |
Audience persona
The typical Gratitude fan in Canada is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Dollar Tree.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,290,535 | 1.21× |
| Quebec | 1,444,874 | 1.33× |
| British Columbia | 858,148 | 1.27× |
| Alberta | 662,099 | 1.18× |
| Manitoba | 170,434 | 1.01× |
| Saskatchewan | 148,069 | 1.03× |
| Nova Scotia | 117,926 | 0.87× |
| New Brunswick | 98,729 | 0.94× |
| Newfoundland and Labrador | 52,878 | 0.77× |
| Prince Edward Island | 18,979 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dollar Tree | 1.53× | Shopping |
| Bath and Bodyworks | 1.66× | Shopping |
| Bruce Willis | 1.59× | Movies & TV |
| Kelly Osbourne | 1.92× | Music & Radio |
| Princess Polly | 2.6× | Fashion & Accessoires |
| John Travolta | 2.27× | Movies & TV |
| New Zealand | 1.59× | Travel & Leisure |
| Blanket | 1.65× | Home & Garden |
| Primark | 2.63× | Shopping |
| Drew Barrymore | 2.21× | Movies & TV |
| Bored Panda | 1.64× | Internet & Social Media |
| Honey | 1.57× | Food & Beverages |
| Fertilizer | 1.57× | Home & Garden |
| Robin Williams | 1.93× | Movies & TV |
| Blender | 1.75× | Home & Garden |
| Slow cooker | 1.64× | Food & Beverages |
| Amsterdam | 1.86× | Travel & Leisure |
| Matthew McConaughey | 1.54× | Movies & TV |
| Cirque du Soleil | 1.63× | Music & Radio |
| Breaking Bad | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.2 |
| Family Orientation | CONSERVATISM | 1.17 |
| Individualism | JOY | 1.14 |
| Indulgence | JOY | 1.14 |
| Extroversion | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
See Gratitude audiences in other countries
More Politics & Society audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Gratitude have in Canada?
Gratitude has an estimated audience of 4,528,933 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Gratitude fans?
62.7% of Gratitude fans are female, 37.3% are male, with an average age of 39.1 years.
Which brands do Gratitude fans like most?
Gratitude fans show strongest brand affinity for Dollar Tree (1.53×), Bath and Bodyworks (1.66×), and Bruce Willis (1.59×) over the country average.
Where do Gratitude fans live in Canada?
Gratitude fans in Canada are most concentrated in Ontario (reach 2,290,535), Quebec (reach 1,444,874), and British Columbia (reach 858,148). These three regions account for the largest share of the active audience.
What other brands do Gratitude fans also like?
Beyond Gratitude itself, the audience over-indexes on Bath and Bodyworks (1.66×), Bruce Willis (1.59×), Kelly Osbourne (1.92×), and Princess Polly (2.6×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.