A data profile of the people who buy, follow and care about Gratitude in Sweden — modelled from more than twelve digital signal sources. Gratitude has an estimated audience of 1,609,705 people in Sweden.
Gratitude has an estimated audience of 1,609,705 people in Sweden. 69.0% are female, 31.0% are male, average age 44.0. Top brand affinities: Sunglasses, Biltema, Hemnet, KappAhl, Self-love.
Top brand affinities include Sunglasses, Biltema, Hemnet, with strongest over-indexing on Sunglasses (8.16× the country average).
Demographically, the Gratitude audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Gratitude fan in Sweden is more female, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for Sunglasses.
The key figures that characterise the Gratitude profile in Sweden.
69.0% are female, 31.0% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 44.0 |
| Estimated audience size | 1,609,705 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Gratitude audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 27.2% |
| United Kingdom | 5.0% |
| Brazil | 4.2% |
The strongest cross-interests of the Gratitude audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunglasses | Fashion & Accessoires | 8.16× | ||
| 02 | Jotex | Shopping | 3.56× | ||
| 03 | Self-love | Health | 3.33× | ||
| 04 | Gymnastics | Sports | 3.14× | ||
| 05 | Track and field | Sports | 3.04× | ||
| 06 | KappAhl | Fashion & Accessoires | 2.54× | ||
| 07 | Winery | Food & Beverages | 2.23× | ||
| 08 | Bars | Travel & Leisure | 2.20× | ||
| 09 | Happiness | Health | 2.06× | ||
| 10 | Biltema | Business & Career | 2.04× | ||
| 11 | Lunch | Food & Beverages | 1.98× | ||
| 12 | Science | Business & Career | 1.86× | ||
| 13 | Hobby | Home & Garden | 1.81× | ||
| 14 | Hemnet | Home & Garden | 1.68× | ||
| 15 | Gina Tricot | Fashion & Accessoires | 1.68× | ||
| 16 | Hair products | Beauty & Wellness | 1.62× | ||
| 17 | Flower | Home & Garden | 1.57× | ||
| 18 | Lindex | Fashion & Accessoires | 1.53× | ||
| 19 | Dogs | Pets & Animals | 1.53× | ||
| 20 | Spas | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.50× | |
| Career Orientation | POWER | 1.31× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.96× | |
| Risk Appetite | THRILL | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Gratitude. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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