A data profile of the people who buy, follow and care about Self-love in Sweden — modelled from more than twelve digital signal sources. Self-love has an estimated audience of 1,124,965 people in Sweden.
Self-love has an estimated audience of 1,124,965 people in Sweden. 71.1% are female, 28.9% are male, average age 42.7. Top brand affinities: Self-knowledge (psychology), IKEA, LinkedIn, Tradera, Self care.
Top brand affinities include Self-knowledge (psychology), IKEA, LinkedIn, with strongest over-indexing on Self-knowledge (psychology) (5.71× the country average).
Demographically, the Self-love audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Travelling, Social Media Usage.
The typical Self-love fan in Sweden is more female, around 42.7 years old, with strong Travelling tendencies and a notable affinity for Self-knowledge (psychology).
The key figures that characterise the Self-love profile in Sweden.
71.1% are female, 28.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 42.7 |
| Estimated audience size | 1,124,965 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 31% |
of the worldwide Self-love audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 22.4% |
| Germany | 6.4% |
| Japan | 4.9% |
The strongest cross-interests of the Self-love audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Self-knowledge (psychology) | Health | 5.71× | ||
| 02 | Self-confidence | Health | 5.21× | ||
| 03 | Self-esteem | Health | 4.48× | ||
| 04 | Self care | Health | 3.96× | ||
| 05 | Anti-aging cream | Beauty & Wellness | 3.89× | ||
| 06 | Natural product | Food & Beverages | 3.49× | ||
| 07 | Gratitude | Politics & Society | 3.33× | ||
| 08 | Internet & Social Media | 3.13× | |||
| 09 | Organic product | Food & Beverages | 3.13× | ||
| 10 | Burger King | Food & Beverages | 2.96× | ||
| 11 | Well-being | Health | 2.43× | ||
| 12 | Happiness | Health | 2.23× | ||
| 13 | Villa | Travel & Leisure | 1.98× | ||
| 14 | IKEA | Home & Garden | 1.86× | ||
| 15 | Internet & Social Media | 1.83× | |||
| 16 | Child | Kids & Family | 1.80× | ||
| 17 | SVT Play | Movies & TV | 1.77× | ||
| 18 | Tradera | Shopping | 1.72× | ||
| 19 | Swedbank | Business & Career | 1.60× | ||
| 20 | Stockholm | Travel & Leisure | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.59× | |
| Social Media Usage | JOY | 1.39× | |
| Healthy Lifestyle | BALANCE | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.73× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Urban Lifestyle | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Self-love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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