Rascasse Audience Intelligence

Self-love Audience in Brazil

Name: Self-love — Brazil
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Self-love in Brazil — modelled from more than twelve digital signal sources. Self-love has an estimated audience of 6,524,046 people in Brazil.

#655among Topic in Brazil #32in Health

The average Self-love fan in Brazil is 40.4 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Self-love profile in Brazil.

Audience size

6.5M

in Brazil

Gender

73.5%♀

26.5% male

Age

40.4

average years

Country rank

#969

Topic in Brazil

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Self-love fans

73.5% are female, 26.5% are male, average age 40.4.

Fig. 02

Gender split

73.5%

Female

26.5%

Male

Demographic split for Self-love audience in Brazil
Metric	Value
Female	73.5%
Male	26.5%
Average age	40.4
Estimated audience size	6,524,046

Fig. 03

Age distribution

Age distribution of the Self-love audience in Brazil
Age bracket	Share	%
16-19		14%
20-29		21%
30-39		23%
40-49		21%
50+		21%

Fig. 04

Worldwide distribution

4.1%

of the worldwide Self-love audience comes from Brazil.

Worldwide audience distribution share by country for Self-love
Country	Share
United States	22.4%
Germany	6.4%
Japan	4.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Self-love audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Self-love fans by region: top regions in Brazil
#	Region	Reach	×
01	Maranhão	~200K	1.30×
02	Bahia	~500K	1.16×
03	Pará	~200K	1.15×
04	Amazonas	~100K	1.11×
05	Roraima	~20K	1.11×
06	Acre	~20K	1.07×
07	Ceará	~300K	1.05×
08	Rio Grande do Norte	~100K	1.05×
09	Piauí	~90K	1.04×
10	Amapá	~20K	1.04×
11	Sergipe	~70K	1.02×
12	Tocantins	~40K	1.00×
13	Alagoas	~90K	0.99×
14	Paraíba	~100K	0.98×
15	Pernambuco	~300K	0.97×
16	Rondônia	~50K	0.97×
17	Mato Grosso	~100K	0.93×
18	Mato Grosso do Sul	~90K	0.93×
19	Espírito Santo	~100K	0.90×
20	Federal District	~100K	0.88×
21	Rio Grande do Sul	~300K	0.86×
22	Goiás	~200K	0.86×
23	Minas Gerais	~600K	0.83×
24	Rio de Janeiro	~500K	0.83×
25	Santa Catarina	~200K	0.83×
26	Paraná	~300K	0.75×
27	São Paulo	~1M	0.70×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Self-love audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Self-love. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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