A data profile of the people who buy, follow and care about Organic product in Sweden — modelled from more than twelve digital signal sources. Organic product has an estimated audience of 1,082,627 people in Sweden.
Organic product has an estimated audience of 1,082,627 people in Sweden. 73.4% are female, 26.6% are male, average age 47.9. Top brand affinities: Organic farming, Systembolaget, Swedbank, Natural skin care, Elgiganten.
Top brand affinities include Organic farming, Systembolaget, Swedbank, with strongest over-indexing on Organic farming (4.39× the country average).
Demographically, the Organic product audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Indulgence, Mindfulness.
The typical Organic product fan in Sweden is more female, around 47.9 years old, with strong Indulgence tendencies and a notable affinity for Organic farming.
The key figures that characterise the Organic product profile in Sweden.
73.4% are female, 26.6% are male, average age 47.9.
| Metric | Value |
|---|---|
| Female | 73.4% |
| Male | 26.6% |
| Average age | 47.9 |
| Estimated audience size | 1,082,627 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 44% |
of the worldwide Organic product audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 14.9% |
| Japan | 5.7% |
| Italy | 4.5% |
The strongest cross-interests of the Organic product audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Natural skin care | Beauty & Wellness | 4.97× | ||
| 02 | Organic farming | Food & Beverages | 4.39× | ||
| 03 | Garden centre | Home & Garden | 3.96× | ||
| 04 | Sephora | Shopping | 3.83× | ||
| 05 | Makeup Tutorials | Beauty & Wellness | 3.82× | ||
| 06 | Local food | Food & Beverages | 3.61× | ||
| 07 | Day spa | Beauty & Wellness | 3.33× | ||
| 08 | Gourmet Foods | Food & Beverages | 3.30× | ||
| 09 | Self-love | Health | 3.13× | ||
| 10 | Vintage clothing | Fashion & Accessoires | 2.45× | ||
| 11 | Dinner | Food & Beverages | 2.35× | ||
| 12 | Personal care | Health | 2.17× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 2.08× | ||
| 14 | Systembolaget | Shopping | 1.86× | ||
| 15 | Swedbank | Business & Career | 1.80× | ||
| 16 | Elgiganten | Shopping | 1.73× | ||
| 17 | Apartment | Business & Career | 1.58× | ||
| 18 | Sveriges Television | Technology & Electronics | 1.55× | ||
| 19 | Nature | Home & Garden | 1.53× | ||
| 20 | Dogs | Pets & Animals | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.66× | |
| Mindfulness | BALANCE | 1.62× | |
| Design Affinity | PREMIUM | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.93× | |
| Spirituality | BALANCE | 0.97× | |
| Risk Appetite | THRILL | 1.04× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Organic product. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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