A data profile of the people who buy, follow and care about Organic farming in Sweden — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 1,784,130 people in Sweden.
Organic farming has an estimated audience of 1,784,130 people in Sweden. 62.1% are female, 37.9% are male, average age 46.3. Top brand affinities: Organic product, Agribusiness, Landscape design, Home & Garden, Organic food.
Top brand affinities include Organic product, Agribusiness, Landscape design, with strongest over-indexing on Organic product (4.39× the country average).
Demographically, the Organic farming audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Healthy Lifestyle, Creativity.
The typical Organic farming fan in Sweden is more female, around 46.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Organic product.
The key figures that characterise the Organic farming profile in Sweden.
62.1% are female, 37.9% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 46.3 |
| Estimated audience size | 1,784,130 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 40% |
of the worldwide Organic farming audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home & Garden | Home & Garden | 5.59× | ||
| 02 | Agribusiness | Politics & Society | 5.18× | ||
| 03 | Organic product | Food & Beverages | 4.39× | ||
| 04 | Succulent plant | Home & Garden | 3.10× | ||
| 05 | Landscape design | Business & Career | 2.97× | ||
| 06 | Knitting needle | Fashion & Accessoires | 2.51× | ||
| 07 | Greenhouse | Home & Garden | 2.48× | ||
| 08 | Yarn | Fashion & Accessoires | 2.10× | ||
| 09 | Crochet | Home & Garden | 2.06× | ||
| 10 | Organic food | Food & Beverages | 2.01× | ||
| 11 | Danish design | Home & Garden | 1.94× | ||
| 12 | Knitting | Home & Garden | 1.89× | ||
| 13 | Ellos | Shopping | 1.72× | ||
| 14 | Flower | Home & Garden | 1.71× | ||
| 15 | Handicraft | Home & Garden | 1.70× | ||
| 16 | Recipes | Food & Beverages | 1.66× | ||
| 17 | JYSK | Home & Garden | 1.66× | ||
| 18 | Lindex | Fashion & Accessoires | 1.60× | ||
| 19 | Garden | Home & Garden | 1.53× | ||
| 20 | Home improvement | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.26× | |
| Creativity | OPEN | 1.18× | |
| Urban Lifestyle | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Social Media Usage | JOY | 0.94× | |
| Patriotism | CONSERVATISM | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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