A data profile of the people who buy, follow and care about Organic farming in Finland — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 512,901 people in Finland.
Organic farming has an estimated audience of 512,901 people in Finland. 57.4% are female, 42.6% are male, average age 43.2. Top brand affinities: Organic product, Marimekko, Vegetarian cuisine, Home construction, Knitting.
Top brand affinities include Organic product, Marimekko, Vegetarian cuisine, with strongest over-indexing on Organic product (3.71× the country average).
Demographically, the Organic farming audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Travelling, Need for Security.
The typical Organic farming fan in Finland is more female, around 43.2 years old, with strong Travelling tendencies and a notable affinity for Organic product.
The key figures that characterise the Organic farming profile in Finland.
57.4% are female, 42.6% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 43.2 |
| Estimated audience size | 512,901 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Organic farming audience comes from Finland.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic product | Food & Beverages | 3.71× | ||
| 02 | Natural foods | Food & Beverages | 3.08× | ||
| 03 | Vegetarian cuisine | Food & Beverages | 2.21× | ||
| 04 | Home Interior Design | Home & Garden | 2.14× | ||
| 05 | Knitting needle | Fashion & Accessoires | 2.01× | ||
| 06 | Decoration | Home & Garden | 1.99× | ||
| 07 | Healthy diet | Health | 1.89× | ||
| 08 | Danish design | Home & Garden | 1.84× | ||
| 09 | Local food | Food & Beverages | 1.79× | ||
| 10 | Home construction | Home & Garden | 1.78× | ||
| 11 | Crochet | Home & Garden | 1.71× | ||
| 12 | Knitting | Home & Garden | 1.70× | ||
| 13 | Yarn | Fashion & Accessoires | 1.67× | ||
| 14 | Sewing | Home & Garden | 1.65× | ||
| 15 | Meat | Food & Beverages | 1.63× | ||
| 16 | Agriculture | Business & Career | 1.59× | ||
| 17 | Marimekko | Home & Garden | 1.57× | ||
| 18 | Handicraft | Home & Garden | 1.56× | ||
| 19 | Plant | Home & Garden | 1.53× | ||
| 20 | Flower | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.31× | |
| Need for Security | CONSERVATISM | 1.31× | |
| Patriotism | CONSERVATISM | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Urban Lifestyle | OPEN | 0.78× | |
| Patriotism | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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