A data profile of the people who buy, follow and care about Organic farming in Norway — modelled from more than twelve digital signal sources. Organic farming has an estimated audience of 564,845 people in Norway.
Organic farming has an estimated audience of 564,845 people in Norway. 54.4% are female, 45.6% are male, average age 45.5. Top brand affinities: Organic product, Felleskjøpet, Agriculture, Organic food, Landscape design.
Top brand affinities include Organic product, Felleskjøpet, Agriculture, with strongest over-indexing on Organic product (5.48× the country average).
Demographically, the Organic farming audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Travelling, Patriotism.
The typical Organic farming fan in Norway is balanced, around 45.5 years old, with strong Travelling tendencies and a notable affinity for Organic product.
The key figures that characterise the Organic farming profile in Norway.
54.4% are female, 45.6% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 45.5 |
| Estimated audience size | 564,845 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Organic farming audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 6.8% |
| Italy | 5.8% |
The strongest cross-interests of the Organic farming audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic product | Food & Beverages | 5.48× | ||
| 02 | Agricultural machinery | Cars & Mobility | 4.41× | ||
| 03 | Agricultural engineering | Business & Career | 4.26× | ||
| 04 | Animal husbandry | Politics & Society | 3.92× | ||
| 05 | Healthy food | Health | 3.46× | ||
| 06 | Sustainable living | Home & Garden | 3.27× | ||
| 07 | Landscape design | Business & Career | 2.71× | ||
| 08 | Landscaping | Home & Garden | 2.70× | ||
| 09 | Healthy habits | Health | 2.64× | ||
| 10 | Vegetarian cuisine | Food & Beverages | 2.57× | ||
| 11 | Self care | Health | 2.54× | ||
| 12 | Felleskjøpet | Home & Garden | 2.30× | ||
| 13 | Organic food | Food & Beverages | 2.27× | ||
| 14 | Agriculture | Business & Career | 2.22× | ||
| 15 | Home Interior Design | Home & Garden | 2.18× | ||
| 16 | Travel Adventures | Travel & Leisure | 2.12× | ||
| 17 | Local food | Food & Beverages | 2.09× | ||
| 18 | Handicraft | Home & Garden | 1.71× | ||
| 19 | Knitting | Home & Garden | 1.58× | ||
| 20 | Recipes | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.30× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Social Media Usage | JOY | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.98× | |
| Travelling | THRILL | 1.30× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Organic farming. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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