A data profile of the people who buy, follow and care about Felleskjøpet in Norway — modelled from more than twelve digital signal sources. Felleskjøpet has an estimated audience of 1,234,237 people in Norway.
Felleskjøpet has an estimated audience of 1,234,237 people in Norway. 34.2% are female, 65.8% are male, average age 49.7. Top brand affinities: Biltema, Iittala, Rosenborg BK, Google, Personal finance.
Top brand affinities include Biltema, Iittala, Rosenborg BK, with strongest over-indexing on Biltema (2.82× the country average).
Demographically, the Felleskjøpet audience skews more male with an average age of 49.7, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Felleskjøpet fan in Norway is more male, around 49.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Felleskjøpet profile in Norway.
34.2% are female, 65.8% are male, average age 49.7.
| Metric | Value |
|---|---|
| Female | 34.2% |
| Male | 65.8% |
| Average age | 49.7 |
| Estimated audience size | 1,234,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 9% | |
| 30-39 | 13% | |
| 40-49 | 23% | |
| 50+ | 51% |
of the worldwide Felleskjøpet audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 97.6% |
| Sweden | 0.9% |
| United States | 0.3% |
The strongest cross-interests of the Felleskjøpet audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fendt | Cars & Mobility | 8.76× | ||
| 02 | Iittala | Home & Garden | 7.75× | ||
| 03 | Rosenborg BK | Sports | 6.74× | ||
| 04 | Heat pump | Home & Garden | 5.13× | ||
| 05 | John Deere | Cars & Mobility | 4.76× | ||
| 06 | Forestry | Home & Garden | 4.35× | ||
| 07 | Biltema | Business & Career | 2.82× | ||
| 08 | Scooters | Cars & Mobility | 2.77× | ||
| 09 | Renewable energy | Business & Career | 2.62× | ||
| 10 | Plug-in hybrid | Cars & Mobility | 2.12× | ||
| 11 | Cruises | Travel & Leisure | 2.00× | ||
| 12 | Dogs | Pets & Animals | 1.83× | ||
| 13 | Personal finance | Business & Career | 1.82× | ||
| 14 | Vacations | Travel & Leisure | 1.73× | ||
| 15 | Kitchen | Home & Garden | 1.67× | ||
| 16 | Nature | Home & Garden | 1.65× | ||
| 17 | Internet & Social Media | 1.64× | |||
| 18 | Apartment | Business & Career | 1.62× | ||
| 19 | Pets | Pets & Animals | 1.57× | ||
| 20 | Education | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.90× | |
| Community Orientation | OPEN | 1.63× | |
| Need for Security | CONSERVATISM | 1.60× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Spirituality | BALANCE | 0.83× | |
| Design Affinity | PREMIUM | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Felleskjøpet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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