A data profile of the people who buy, follow and care about Plug-in hybrid in Norway — modelled from more than twelve digital signal sources. Plug-in hybrid has an estimated audience of 791,981 people in Norway.
Plug-in hybrid has an estimated audience of 791,981 people in Norway. 24.1% are female, 75.9% are male, average age 47.8. Top brand affinities: Finn, Biltema, Hybrids, Electric car, Tesla Supercharger.
Top brand affinities include Finn, Biltema, Hybrids, with strongest over-indexing on Finn (3.48× the country average).
Demographically, the Plug-in hybrid audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Plug-in hybrid fan in Norway is more male, around 47.8 years old, with strong Social Media Usage tendencies and a notable affinity for Finn.
The key figures that characterise the Plug-in hybrid profile in Norway.
24.1% are female, 75.9% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 47.8 |
| Estimated audience size | 791,981 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 10% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 43% |
of the worldwide Plug-in hybrid audience comes from Norway.
| Country | Share |
|---|---|
| United States | 12.1% |
| Germany | 11.2% |
| Italy | 8.2% |
The strongest cross-interests of the Plug-in hybrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Headlamp | Cars & Mobility | 4.76× | ||
| 02 | Audi e-tron | Cars & Mobility | 3.68× | ||
| 03 | Nissan Leaf | Cars & Mobility | 3.50× | ||
| 04 | Finn | Cars & Mobility | 3.48× | ||
| 05 | Hybrids | Cars & Mobility | 3.08× | ||
| 06 | Volvo | Cars & Mobility | 2.92× | ||
| 07 | Electric motor | Cars & Mobility | 2.76× | ||
| 08 | Electric car | Cars & Mobility | 2.59× | ||
| 09 | Engine | Cars & Mobility | 2.41× | ||
| 10 | Tesla Supercharger | Cars & Mobility | 2.34× | ||
| 11 | RVs | Cars & Mobility | 2.23× | ||
| 12 | Drammen | POI | 2.18× | ||
| 13 | Volkswagen | Cars & Mobility | 2.13× | ||
| 14 | Felleskjøpet | Home & Garden | 2.12× | ||
| 15 | Tesla Motors | Cars & Mobility | 2.10× | ||
| 16 | Biltema | Business & Career | 2.04× | ||
| 17 | Nordlys | News | 1.85× | ||
| 18 | Industry | Business & Career | 1.78× | ||
| 19 | SUVs | Cars & Mobility | 1.75× | ||
| 20 | Boating | Travel & Leisure | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.15× | |
| Travelling | THRILL | 0.60× | |
| Patriotism | CONSERVATISM | 0.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.36× | |
| Patriotism | CONSERVATISM | 0.42× | |
| Travelling | THRILL | 0.60× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Plug-in hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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