A data profile of the people who buy, follow and care about Industry in Norway — modelled from more than twelve digital signal sources. Industry has an estimated audience of 1,057,366 people in Norway.
Industry has an estimated audience of 1,057,366 people in Norway. 39.9% are female, 60.1% are male, average age 44.6. Top brand affinities: Biltema, Plug-in hybrid, KappAhl, Carpentry, Germany.
Top brand affinities include Biltema, Plug-in hybrid, KappAhl, with strongest over-indexing on Biltema (1.65× the country average).
Demographically, the Industry audience skews more male with an average age of 44.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation.
The typical Industry fan in Norway is more male, around 44.6 years old, with strong Sustainability tendencies and a notable affinity for Biltema.
The key figures that characterise the Industry profile in Norway.
39.9% are female, 60.1% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 39.9% |
| Male | 60.1% |
| Average age | 44.6 |
| Estimated audience size | 1,057,366 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Industry audience comes from Norway.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Minivans | Cars & Mobility | 2.03× | ||
| 02 | Heat pump | Home & Garden | 2.03× | ||
| 03 | Motorcycle accessories | Cars & Mobility | 2.03× | ||
| 04 | Germany | Travel & Leisure | 1.97× | ||
| 05 | Backpack | Fashion & Accessoires | 1.94× | ||
| 06 | Innovation | Business & Career | 1.84× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 1.78× | ||
| 08 | Carpentry | Home & Garden | 1.78× | ||
| 09 | Fast casual restaurants | Food & Beverages | 1.78× | ||
| 10 | Hairstyle | Beauty & Wellness | 1.71× | ||
| 11 | Sustainable energy | Home & Garden | 1.70× | ||
| 12 | HVAC | Home & Garden | 1.69× | ||
| 13 | Vacuum cleaner | Home & Garden | 1.68× | ||
| 14 | Biltema | Business & Career | 1.65× | ||
| 15 | Headphones | Technology & Electronics | 1.61× | ||
| 16 | Motorhome | Cars & Mobility | 1.60× | ||
| 17 | Renewable energy | Business & Career | 1.59× | ||
| 18 | Home Renovations | Home & Garden | 1.59× | ||
| 19 | Accounting | Business & Career | 1.57× | ||
| 20 | KappAhl | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.29× | |
| Luxury Orientation | PREMIUM | 1.27× | |
| Career Orientation | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.85× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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