A data profile of the people who buy, follow and care about Industry in Portugal — modelled from more than twelve digital signal sources. Industry has an estimated audience of 3,120,697 people in Portugal.
The average Industry fan in Portugal is 44.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Industry audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, Convenience Orientation.
The key figures that characterise the Industry profile in Portugal.
53.4% are female, 46.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 53.4% |
| Male | 46.6% |
| Average age | 44.6 |
| Estimated audience size | 3,120,697 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 27% | |
| 50+ | 30% |
of the worldwide Industry audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
Where the Industry audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Coimbra District | ~200K | 1.09× | |
| 02 | Leiria District | ~200K | 1.06× | |
| 03 | Aveiro District | ~200K | 1.03× | |
| 04 | Braga District | ~300K | 1.00× | |
| 05 | Setúbal District | ~300K | 0.98× | |
| 06 | Porto District | ~600K | 0.93× | |
| 07 | Santarém District | ~100K | 0.93× | |
| 08 | Lisbon District | ~900K | 0.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.16× | |
| Convenience Orientation | PREMIUM | 1.13× | |
| Quality Awareness | PREMIUM | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.88× | |
| Extroversion | THRILL | 0.91× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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