A data profile of the people who buy, follow and care about Industry in Austria — modelled from more than twelve digital signal sources. Industry has an estimated audience of 998,873 people in Austria.
Industry has an estimated audience of 998,873 people in Austria. 51.3% are female, 48.7% are male, average age 39.6. Top brand affinities: Billa (supermarket), WhatsApp, Politics, Austrian Airlines, Hobby.
Top brand affinities include Billa (supermarket), WhatsApp, Politics, with strongest over-indexing on Billa (supermarket) (1.6× the country average).
Demographically, the Industry audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Industry fan in Austria is balanced, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Industry profile in Austria.
51.3% are female, 48.7% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 51.3% |
| Male | 48.7% |
| Average age | 39.6 |
| Estimated audience size | 998,873 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 18% |
of the worldwide Industry audience comes from Austria.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Take-out | Food & Beverages | 1.91× | ||
| 02 | Bicycle | Cars & Mobility | 1.84× | ||
| 03 | Catering | Food & Beverages | 1.80× | ||
| 04 | Politics | Politics & Society | 1.77× | ||
| 05 | Hobby | Home & Garden | 1.77× | ||
| 06 | TUI | Travel & Leisure | 1.77× | ||
| 07 | Home Office | Business & Career | 1.71× | ||
| 08 | Real estate broker | Home & Garden | 1.70× | ||
| 09 | Mikaela Shiffrin | Sports | 1.68× | ||
| 10 | Travel website | Travel & Leisure | 1.67× | ||
| 11 | First-person shooter games | Games | 1.65× | ||
| 12 | Gambling | Games | 1.64× | ||
| 13 | Public transport | Cars & Mobility | 1.62× | ||
| 14 | Billa (supermarket) | Shopping | 1.60× | ||
| 15 | Innovation | Business & Career | 1.58× | ||
| 16 | Marcel Hirscher | Sports | 1.57× | ||
| 17 | Internet & Social Media | 1.55× | |||
| 18 | Austrian Airlines | Travel & Leisure | 1.53× | ||
| 19 | Toys | Games | 1.53× | ||
| 20 | Distilled beverage | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Travelling | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.93× | |
| Patriotism | CONSERVATISM | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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