A data profile of the people who buy, follow and care about Industry in Mexico — modelled from more than twelve digital signal sources. Industry has an estimated audience of 5,744,211 people in Mexico.
Industry has an estimated audience of 5,744,211 people in Mexico. 47.5% are female, 52.5% are male, average age 31.9. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (455.34× the country average).
Demographically, the Industry audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Industry fan in Mexico is balanced, around 31.9 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Industry profile in Mexico.
47.5% are female, 52.5% are male, average age 31.9.
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 31.9 |
| Estimated audience size | 5,744,211 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Industry audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 489.93× | ||
| 02 | Costa Rica | Travel & Leisure | 455.34× | ||
| 03 | Shopping and fashion | Shopping | 206.50× | ||
| 04 | Game consoles | Technology & Electronics | 146.75× | ||
| 05 | Catholic Church | Politics & Society | 117.40× | ||
| 06 | Valentine's Day | Kids & Family | 105.84× | ||
| 07 | Exfoliation (cosmetology) | Beauty & Wellness | 83.55× | ||
| 08 | Broadcasting of sports events | Movies & TV | 82.81× | ||
| 09 | Travel agency | Travel & Leisure | 80.71× | ||
| 10 | Sarcasm | Politics & Society | 69.18× | ||
| 11 | Mobile game | Games | 63.36× | ||
| 12 | Banana | Food & Beverages | 61.84× | ||
| 13 | El País | News | 58.70× | ||
| 14 | Dentistry | Business & Career | 49.27× | ||
| 15 | Pilsner | Food & Beverages | 47.17× | ||
| 16 | Orange (fruit) | Food & Beverages | 45.07× | ||
| 17 | Multi-level marketing | Business & Career | 39.83× | ||
| 18 | Sexology | Kids & Family | 33.54× | ||
| 19 | Breastfeeding | Kids & Family | 32.49× | ||
| 20 | Freeware | Technology & Electronics | 29.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 24.22× | |
| Travelling | THRILL | 21.04× | |
| Urban Lifestyle | OPEN | 4.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Extroversion | THRILL | 0.91× | |
| Tradition | CONSERVATISM | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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