Industry Audience in Mexico
Industry has an estimated audience of 5,744,211 people in Mexico. 47.5% are female, 52.5% are male, average age 31.9. Top brand affinities: Chris Martin, National Car Rental, Catholic Church, Banana, Travel agency.
Top brand affinities include Chris Martin, National Car Rental, Catholic Church, with strongest over-indexing on Chris Martin (17.73× the country average). Demographically, the Industry audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Travelling, Spirituality.
Category: Business & Career · Type: Topic · Subtype: Department store
Demographics of Industry fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 31.9 |
| Estimated audience size | 5,744,211 |
Audience persona
The typical Industry fan in Mexico is balanced, around 31.9 years old, with strong Travelling tendencies and a notable affinity for Chris Martin.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 17.73× | Music & Radio |
| National Car Rental | 17.97× | Cars & Mobility |
| Catholic Church | 3.13× | Politics & Society |
| Banana | 3.29× | Food & Beverages |
| Travel agency | 3.37× | Travel & Leisure |
| MSN | 2.9× | News |
| Pedro Pascal | 3.24× | Movies & TV |
| Sarcasm | 2.79× | Politics & Society |
| Game consoles | 2.19× | Technology & Electronics |
| Broadcasting of sports events | 4.06× | Movies & TV |
| El País | 3.05× | News |
| Enterprise Rent-A-Car | 9.84× | Cars & Mobility |
| TikTok | 1.68× | Internet & Social Media |
| Wattpad | 3.25× | Internet & Social Media |
| Dentistry | 2.73× | Business & Career |
| Freeware | 2.64× | Technology & Electronics |
| Beaches | 1.64× | Travel & Leisure |
| Pilsner | 4.19× | Food & Beverages |
| Sexology | 2.84× | Kids & Family |
| Multi-level marketing | 3.47× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.55 |
| Spirituality | BALANCE | 1.49 |
| Need for Security | CONSERVATISM | 1.4 |
| Urban Lifestyle | OPEN | 1.3 |
| Risk Appetite | THRILL | 1.2 |
| Creativity | OPEN | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
See Industry audiences in other countries
More Department store audiences in Mexico
- Metro (department store) (2,991,514)
- Caliente, Nevada (1,666,668)
- Liberty (1,236,579)
- Galeria (907,185)
- Independence (869,704)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.