Industry Audience in Mexico
Industry has an estimated audience of 5,744,211 people in Mexico. 47.5% are female, 52.5% are male, average age 31.9. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Travel agency.
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (455.34× the country average). Demographically, the Industry audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic
Demographics of Industry fans
| Metric | Value |
|---|---|
| Female | 47.5% |
| Male | 52.5% |
| Average age | 31.9 |
| Estimated audience size | 5,744,211 |
Audience persona
The typical Industry fan in Mexico is balanced, around 31.9 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
Top brand affinities of Industry fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 455.34× | Travel & Leisure |
| Shopping and fashion | 206.5× | Shopping |
| Game consoles | 146.75× | Technology & Electronics |
| Catholic Church | 117.4× | Politics & Society |
| Travel agency | 80.71× | Travel & Leisure |
| Mobile game | 63.36× | Games |
| Sarcasm | 69.18× | Politics & Society |
| Banana | 61.84× | Food & Beverages |
| Broadcasting of sports events | 82.81× | Movies & TV |
| Valentine's Day | 105.84× | Kids & Family |
| El País | 58.7× | News |
| Dentistry | 49.27× | Business & Career |
| Exfoliation (cosmetology) | 83.55× | Beauty & Wellness |
| Daily Horoscope | 489.93× | Internet & Social Media |
| Freeware | 29.35× | Technology & Electronics |
| Sexology | 33.54× | Kids & Family |
| Pilsner | 47.17× | Food & Beverages |
| Orange (fruit) | 45.07× | Food & Beverages |
| Multi-level marketing | 39.83× | Business & Career |
| Breastfeeding | 32.49× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 24.22 |
| Travelling | THRILL | 21.04 |
| Urban Lifestyle | OPEN | 4.63 |
| Risk Appetite | THRILL | 2.32 |
| Mindfulness | BALANCE | 1.52 |
| Convenience Orientation | PREMIUM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
See Industry audiences in other countries
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.