Industry Audience in Italy
Industry has an estimated audience of 13,376,623 people in Italy. 51.4% are female, 48.6% are male, average age 42.0. Top regions: Lombardy, Piedmont, Lazio. Top brand affinities: Ipercoop, Leggo, Giorgia Meloni, General practitioner, Dentistry.
The average Industry fan in Italy is 42.0 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Piedmont, Lazio. Top brand affinities include Ipercoop, Leggo, Giorgia Meloni, with strongest over-indexing on Ipercoop (100.63× the country average). Demographically, the Industry audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Community Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Department store
Demographics of Industry fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 42.0 |
| Estimated audience size | 13,376,623 |
Audience persona
The typical Industry fan in Italy is balanced, around 42.0 years old, with strong Community Orientation tendencies and a notable affinity for Ipercoop.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,473,190 | 1.48× |
| Piedmont | 3,262,500 | 6.36× |
| Lazio | 1,377,758 | 0.84× |
| Veneto | 1,096,316 | 1.04× |
| Campania | 1,003,107 | 0.67× |
| Emilia-Romagna | 995,335 | 0.91× |
| Sicilia | 823,833 | 0.71× |
| Puglia | 688,188 | 0.75× |
| Tuscany | 668,940 | 0.75× |
| Liguria | 303,619 | 0.81× |
| Calabria | 222,366 | 0.54× |
| Sardinia | 214,981 | 0.57× |
| Marche | 192,914 | 0.58× |
| Friuli-Venezia Giulia | 172,617 | 0.68× |
| Trentino-Alto Adige/Südtirol | 171,357 | 0.68× |
| Abruzzo | 162,659 | 0.55× |
| Umbria | 116,859 | 0.54× |
| Basilicata | 57,042 | 0.47× |
| Molise | 29,769 | 0.47× |
| Aosta Valley | 20,596 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ipercoop | 100.63× | Shopping |
| Leggo | 3.77× | News |
| Giorgia Meloni | 3.77× | Politics & Society |
| General practitioner | 3.49× | Health |
| Dentistry | 3.53× | Business & Career |
| Instant messaging | 2.15× | Internet & Social Media |
| Meat | 1.75× | Food & Beverages |
| Rose | 3.26× | Home & Garden |
| ANSA.it | 3.77× | News |
| Borsa Italiana | 1.58× | Business & Career |
| AutoScout24 | 1.74× | Cars & Mobility |
| Slovenia | 1.86× | Travel & Leisure |
| Subito.it | 1.5× | Shopping |
| Doctor of Medicine | 2.83× | Business & Career |
| Milk | 1.68× | Food & Beverages |
| Risotto | 3.77× | Food & Beverages |
| Volunteering | 1.5× | Politics & Society |
| Expert (company) | 2.13× | Shopping |
| Rural tourism | 1.77× | Travel & Leisure |
| Mediaset | 1.73× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.13 |
| Travelling | THRILL | 1.04 |
| DIY Mentality | THRILL | 1.02 |
| Career Orientation | POWER | 1.01 |
| Patriotism | CONSERVATISM | 1.01 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
See Industry audiences in other countries
More Department store audiences in Italy
- Metro (department store) (6,170,905)
- Liberty (5,719,382)
- Roby, Texas (2,393,166)
- Florence, Alabama (2,261,095)
- Coin (department store) (1,984,977)
Frequently asked questions
How many fans does Industry have in Italy?
Industry has an estimated audience of 13,376,623 people in Italy, concentrated in Lombardy and Piedmont.
What is the gender split and age of Industry fans?
51.4% of Industry fans are female, 48.6% are male, with an average age of 42.0 years.
Which brands do Industry fans like most?
Industry fans show strongest brand affinity for Ipercoop (100.63×), Leggo (3.77×), and Giorgia Meloni (3.77×) over the country average.
Where do Industry fans live in Italy?
Industry fans in Italy are most concentrated in Lombardy (reach 3,473,190), Piedmont (reach 3,262,500), and Lazio (reach 1,377,758). These three regions account for the largest share of the active audience.
What other brands do Industry fans also like?
Beyond Industry itself, the audience over-indexes on Leggo (3.77×), Giorgia Meloni (3.77×), General practitioner (3.49×), and Dentistry (3.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.