A data profile of the people who buy, follow and care about Industry in Italy — modelled from more than twelve digital signal sources. Industry has an estimated audience of 13,376,623 people in Italy.
The average Industry fan in Italy is 42.0 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Piedmont, Lazio.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (3.77× the country average).
Demographically, the Industry audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Industry fan in Italy is balanced, around 42.0 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Industry profile in Italy.
51.4% are female, 48.6% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 42.0 |
| Estimated audience size | 13,376,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Industry audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
Where the Industry audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~3.5M | 6.21× | |
| 02 | Lombardy | ~3.5M | 1.46× | |
| 03 | Veneto | ~1M | 1.03× | |
| 04 | Aosta Valley | ~30K | 0.95× | |
| 05 | Emilia-Romagna | ~1M | 0.92× | |
| 06 | Molise | ~60K | 0.92× | |
| 07 | Liguria | ~300K | 0.88× | |
| 08 | Basilicata | ~100K | 0.88× | |
| 09 | Lazio | ~1.5M | 0.86× | |
| 10 | Friuli-Venezia Giulia | ~200K | 0.84× | |
| 11 | Trentino-Alto Adige/Südtirol | ~200K | 0.83× | |
| 12 | Umbria | ~200K | 0.83× | |
| 13 | Puglia | ~700K | 0.81× | |
| 14 | Tuscany | ~700K | 0.80× | |
| 15 | Abruzzo | ~200K | 0.79× | |
| 16 | Sicilia | ~900K | 0.78× | |
| 17 | Calabria | ~300K | 0.77× | |
| 18 | Marche | ~300K | 0.77× | |
| 19 | Sardinia | ~300K | 0.76× | |
| 20 | Campania | ~1M | 0.73× |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.77× | ||
| 02 | Improvisation | Music & Radio | 3.17× | ||
| 03 | New Testament | Politics & Society | 3.09× | ||
| 04 | Satire | Literature | 2.98× | ||
| 05 | Air conditioning | Technology & Electronics | 2.33× | ||
| 06 | Mediaset | Technology & Electronics | 2.29× | ||
| 07 | Champagne | Food & Beverages | 2.17× | ||
| 08 | General practitioner | Health | 2.09× | ||
| 09 | Doctor of Medicine | Business & Career | 2.07× | ||
| 10 | Adriatic Sea | Travel & Leisure | 2.04× | ||
| 11 | Dentistry | Business & Career | 1.88× | ||
| 12 | Internet & Social Media | 1.79× | |||
| 13 | Personal finance | Business & Career | 1.78× | ||
| 14 | Milk | Food & Beverages | 1.76× | ||
| 15 | Travel website | Travel & Leisure | 1.76× | ||
| 16 | Volunteering | Politics & Society | 1.65× | ||
| 17 | Singer-songwriter | Music & Radio | 1.62× | ||
| 18 | Financial services | Business & Career | 1.54× | ||
| 19 | Borsa Italiana | Business & Career | 1.51× | ||
| 20 | Musical theatre | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Convenience Orientation | PREMIUM | 1.23× | |
| Community Orientation | OPEN | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.81× | |
| Mindfulness | BALANCE | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.89× |
Industry has an estimated audience of 13,376,623 people in Italy, concentrated in Lombardy and Piedmont.
51.4% of Industry fans are female, 48.6% are male, with an average age of 42.0 years.
Industry fans show strongest brand affinity for Wikipedia (3.77×), WhatsApp (1.79×), and Personal finance (1.78×) over the country average.
Industry fans in Italy are most concentrated in Lombardy (reach ~3.5M), Piedmont (reach ~3.5M), and Lazio (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Industry itself, the audience over-indexes on WhatsApp (1.79×), Personal finance (1.78×), Satire (2.98×), and Mediaset (2.29×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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