Industry Audience in United Kingdom
Industry has an estimated audience of 14,433,145 people in United Kingdom. 58.1% are female, 41.9% are male, average age 42.7. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, Hobby, WhatsApp, Betfair, Refrigerator.
The average Industry fan in United Kingdom is 42.7 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, Hobby, WhatsApp, with strongest over-indexing on Weddings (1.77× the country average). Demographically, the Industry audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Department store
Demographics of Industry fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.7 |
| Estimated audience size | 14,433,145 |
Audience persona
The typical Industry fan in United Kingdom is more female, around 42.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,824,859 | 3.99× |
| South East | 2,332,998 | 1.2× |
| Yorkshire and the Humber | 1,485,224 | 1.28× |
| East of England | 1,156,391 | 0.88× |
| South West | 1,028,852 | 0.87× |
| West Midlands | 778,786 | 1.26× |
| East Midlands | 765,045 | 0.75× |
| North East | 724,840 | 1.29× |
| North West | 723,291 | 0.47× |
| Scotland | 5,240 | 0× |
| Northern Ireland | 3,035 | 0.01× |
| Wales | 2,250 | 0× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.77× | Kids & Family |
| Hobby | 1.74× | Home & Garden |
| 1.91× | Internet & Social Media | |
| Betfair | 2.21× | Games |
| Refrigerator | 2.09× | Home & Garden |
| Distilled beverage | 1.63× | Food & Beverages |
| TripAdvisor | 1.8× | Travel & Leisure |
| William Hill (bookmaker) | 1.68× | Games |
| BP | 2.35× | Cars & Mobility |
| Premier Inn | 1.59× | Travel & Leisure |
| Luxury yacht | 2.67× | Travel & Leisure |
| We Buy Any Car | 2.17× | Cars & Mobility |
| Expensive Taste | 2.09× | Business & Career |
| Drinking establishment | 2.98× | Food & Beverages |
| Home business | 3.13× | Business & Career |
| Mobile home | 2.03× | Cars & Mobility |
| Wickes | 1.52× | Home & Garden |
| Purchase discount | 2.8× | Shopping |
| Mango | 2.92× | Shopping |
| Tax refund | 2.79× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.27 |
| Convenience Orientation | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.16 |
| Indulgence | JOY | 1.15 |
| Social Media Usage | JOY | 1.04 |
| Family Orientation | CONSERVATISM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
See Industry audiences in other countries
More Department store audiences in United Kingdom
- John Lewis (department store) (18,584,414)
- Selfridges (13,175,775)
- Bristol (5,437,378)
- Metro (department store) (5,166,642)
- Norwich (2,080,535)
Frequently asked questions
How many fans does Industry have in United Kingdom?
Industry has an estimated audience of 14,433,145 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Industry fans?
58.1% of Industry fans are female, 41.9% are male, with an average age of 42.7 years.
Which brands do Industry fans like most?
Industry fans show strongest brand affinity for Weddings (1.77×), Hobby (1.74×), and WhatsApp (1.91×) over the country average.
Where do Industry fans live in United Kingdom?
Industry fans in United Kingdom are most concentrated in England (reach 10,824,859), South East (reach 2,332,998), and Yorkshire and the Humber (reach 1,485,224). These three regions account for the largest share of the active audience.
What other brands do Industry fans also like?
Beyond Industry itself, the audience over-indexes on Hobby (1.74×), WhatsApp (1.91×), Betfair (2.21×), and Refrigerator (2.09×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.