A data profile of the people who buy, follow and care about Industry in United Kingdom — modelled from more than twelve digital signal sources. Industry has an estimated audience of 14,433,145 people in United Kingdom.
The average Industry fan in United Kingdom is 42.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Hobby, Esso, with strongest over-indexing on Wikipedia (2.65× the country average).
Demographically, the Industry audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Industry fan in United Kingdom is more female, around 42.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Industry profile in United Kingdom.
58.1% are female, 41.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.7 |
| Estimated audience size | 14,433,145 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Industry audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
Where the Industry audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~11M | 3.98× | |
| 02 | Yorkshire and the Humber | ~1.5M | 1.27× | |
| 03 | North East | ~700K | 1.27× | |
| 04 | West Midlands | ~800K | 1.25× | |
| 05 | South East | ~2.5M | 1.20× | |
| 06 | Wales | ~800K | 0.98× | |
| 07 | Northern Ireland | ~400K | 0.97× | |
| 08 | Scotland | ~1M | 0.94× | |
| 09 | East of England | ~1M | 0.88× | |
| 10 | South West | ~1M | 0.87× | |
| 11 | East Midlands | ~800K | 0.77× | |
| 12 | North West | ~800K | 0.51× |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Esso | Cars & Mobility | 2.69× | ||
| 02 | Wikipedia | Internet & Social Media | 2.65× | ||
| 03 | Risk management | Business & Career | 2.60× | ||
| 04 | Refrigerator | Home & Garden | 2.44× | ||
| 05 | Adoption | Kids & Family | 2.42× | ||
| 06 | Hot tub | Home & Garden | 2.36× | ||
| 07 | BP | Cars & Mobility | 2.33× | ||
| 08 | Mobile home | Cars & Mobility | 2.29× | ||
| 09 | Betfair | Games | 2.15× | ||
| 10 | Satire | Literature | 2.15× | ||
| 11 | Real property | Home & Garden | 2.11× | ||
| 12 | Mother's Day | Kids & Family | 2.06× | ||
| 13 | William Hill (bookmaker) | Games | 2.03× | ||
| 14 | Internet & Social Media | 2.02× | |||
| 15 | Hobby | Home & Garden | 2.00× | ||
| 16 | We Buy Any Car | Cars & Mobility | 1.83× | ||
| 17 | Distilled beverage | Food & Beverages | 1.78× | ||
| 18 | Volunteering | Politics & Society | 1.78× | ||
| 19 | Aldi | Shopping | 1.70× | ||
| 20 | Kitchen | Home & Garden | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.26× | |
| Healthy Lifestyle | BALANCE | 1.18× | |
| Need for Security | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.87× | |
| Pet Ownership | JOY | 0.87× | |
| Mindfulness | BALANCE | 0.90× |
Industry has an estimated audience of 14,433,145 people in United Kingdom, concentrated in England and South East.
58.1% of Industry fans are female, 41.9% are male, with an average age of 42.7 years.
Industry fans show strongest brand affinity for Wikipedia (2.65×), Hobby (2×), and Esso (2.69×) over the country average.
Industry fans in United Kingdom are most concentrated in England (reach ~11M), South East (reach ~2.5M), and Yorkshire and the Humber (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Industry itself, the audience over-indexes on Hobby (2×), Esso (2.69×), WhatsApp (2.02×), and Refrigerator (2.44×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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