Industry Audience in Spain
Industry has an estimated audience of 6,654,928 people in Spain. 54.9% are female, 45.1% are male, average age 44.0. Top brand affinities: MSN, Aldi, Julio Iglesias, IBEX 35, TripAdvisor.
Top brand affinities include MSN, Aldi, Julio Iglesias, with strongest over-indexing on MSN (4.26× the country average). Demographically, the Industry audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Need for Security, Community Orientation.
Category: Business & Career · Type: Topic · Subtype: Department store
Demographics of Industry fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.0 |
| Estimated audience size | 6,654,928 |
Audience persona
The typical Industry fan in Spain is balanced, around 44.0 years old, with strong Need for Security tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 4.26× | News |
| Aldi | 2.8× | Shopping |
| Julio Iglesias | 2.85× | Music & Radio |
| IBEX 35 | 2.6× | Business & Career |
| TripAdvisor | 3.38× | Travel & Leisure |
| Movistar | 2.31× | Technology & Electronics |
| Caixabank | 2.41× | Business & Career |
| Mapfre | 2.84× | Business & Career |
| Iberia (airline) | 1.72× | Travel & Leisure |
| CAC 40 | 2.63× | Business & Career |
| Dentistry | 3.74× | Business & Career |
| Lunch | 3× | Food & Beverages |
| Stradivarius | 2.1× | Shopping |
| 1.65× | Internet & Social Media | |
| Orange | 2.45× | Technology & Electronics |
| Conforama | 2.5× | Home & Garden |
| Wedding dress | 2.75× | Fashion & Accessoires |
| Kitchen | 1.53× | Home & Garden |
| Risk management | 3.71× | Business & Career |
| Arturo Pérez-Reverte | 3.88× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.31 |
| Community Orientation | OPEN | 1.27 |
| DIY Mentality | THRILL | 1.16 |
| Travelling | THRILL | 1.13 |
| Design Affinity | PREMIUM | 1.12 |
| Quality Awareness | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
See Industry audiences in other countries
More Department store audiences in Spain
- Metro (department store) (4,316,476)
- Independence (2,151,504)
- Andalusia, Alabama (1,852,581)
- Liberty (1,202,134)
- Galeria (568,131)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.