A data profile of the people who buy, follow and care about Industry in Spain — modelled from more than twelve digital signal sources. Industry has an estimated audience of 6,654,928 people in Spain.
Industry has an estimated audience of 6,654,928 people in Spain. 54.9% are female, 45.1% are male, average age 44.0. Top brand affinities: IBEX 35, Caixabank, Real property, Satire, Take-out.
Top brand affinities include IBEX 35, Caixabank, Real property, with strongest over-indexing on IBEX 35 (2.55× the country average).
Demographically, the Industry audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Community Orientation, Travelling.
The typical Industry fan in Spain is balanced, around 44.0 years old, with strong Community Orientation tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Industry profile in Spain.
54.9% are female, 45.1% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 44.0 |
| Estimated audience size | 6,654,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 27% |
of the worldwide Industry audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Satire | Literature | 4.06× | ||
| 02 | Arturo Pérez-Reverte | Literature | 3.76× | ||
| 03 | Real property | Home & Garden | 2.73× | ||
| 04 | Rayo Vallecano | Travel & Leisure | 2.70× | ||
| 05 | IBEX 35 | Business & Career | 2.55× | ||
| 06 | Bolsa de Madrid | Business & Career | 2.41× | ||
| 07 | Refrigerator | Home & Garden | 2.33× | ||
| 08 | Caixabank | Business & Career | 2.32× | ||
| 09 | Travel website | Travel & Leisure | 2.21× | ||
| 10 | Volunteering | Politics & Society | 1.95× | ||
| 11 | TripAdvisor | Travel & Leisure | 1.83× | ||
| 12 | Charity and causes | Business & Career | 1.81× | ||
| 13 | Wikipedia | Internet & Social Media | 1.80× | ||
| 14 | BP | Cars & Mobility | 1.78× | ||
| 15 | Take-out | Food & Beverages | 1.76× | ||
| 16 | Julio Iglesias | Music & Radio | 1.74× | ||
| 17 | Anthropology | Business & Career | 1.74× | ||
| 18 | Aldi | Shopping | 1.67× | ||
| 19 | Fnac | Shopping | 1.52× | ||
| 20 | Bankinter | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Travelling | THRILL | 1.34× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.94× | |
| Mindfulness | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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