A data profile of the people who buy, follow and care about Industry in India — modelled from more than twelve digital signal sources. Industry has an estimated audience of 8,491,817 people in India.
Industry has an estimated audience of 8,491,817 people in India. 23.4% are female, 76.6% are male, average age 31.3. Top brand affinities: Young's, truecaller, Zoom!, Real property, Anthropology.
Top brand affinities include Young's, truecaller, Zoom!, with strongest over-indexing on Young's (4.09× the country average).
Demographically, the Industry audience skews more male with an average age of 31.3, and over-indexes on personality traits such as Indulgence, Career Orientation.
The typical Industry fan in India is more male, around 31.3 years old, with strong Indulgence tendencies and a notable affinity for Young's.
The key figures that characterise the Industry profile in India.
23.4% are female, 76.6% are male, average age 31.3.
| Metric | Value |
|---|---|
| Female | 23.4% |
| Male | 76.6% |
| Average age | 31.3 |
| Estimated audience size | 8,491,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Industry audience comes from India.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Young's | Food & Beverages | 4.09× | ||
| 02 | truecaller | Internet & Social Media | 4.09× | ||
| 03 | Jim Carrey | Movies & TV | 4.09× | ||
| 04 | Zootopia | Movies & TV | 4.09× | ||
| 05 | Alibaba.com | Shopping | 4.09× | ||
| 06 | Edward Norton | Movies & TV | 4.09× | ||
| 07 | SEMrush | Internet & Social Media | 4.09× | ||
| 08 | Zoom! | Business & Career | 3.44× | ||
| 09 | Brock Lesnar | Sports | 3.24× | ||
| 10 | Roman Reigns | Sports | 3.06× | ||
| 11 | WrestleMania | Sports | 3.04× | ||
| 12 | Bed sheet | Home & Garden | 2.61× | ||
| 13 | United Nations | Politics & Society | 2.44× | ||
| 14 | Real property | Home & Garden | 2.29× | ||
| 15 | Mount Everest | Travel & Leisure | 2.12× | ||
| 16 | Anthropology | Business & Career | 1.90× | ||
| 17 | Mattress | Home & Garden | 1.77× | ||
| 18 | OnePlus | Technology & Electronics | 1.63× | ||
| 19 | Videography | Internet & Social Media | 1.63× | ||
| 20 | Innovation | Business & Career | 1.61× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.36× | |
| Career Orientation | POWER | 1.28× | |
| Sustainability | BALANCE | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.76× | |
| Social Media Usage | JOY | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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