A data profile of the people who buy, follow and care about Industry in Sweden — modelled from more than twelve digital signal sources. Industry has an estimated audience of 1,884,611 people in Sweden.
Industry has an estimated audience of 1,884,611 people in Sweden. 42.0% are female, 58.0% are male, average age 44.4. Top brand affinities: Elgiganten, Vattenfall, Real property, Financial services, Heat pump.
Top brand affinities include Elgiganten, Vattenfall, Real property, with strongest over-indexing on Elgiganten (1.78× the country average).
Demographically, the Industry audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Career Orientation, Community Orientation.
The typical Industry fan in Sweden is more male, around 44.4 years old, with strong Career Orientation tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Industry profile in Sweden.
42.0% are female, 58.0% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 42.0% |
| Male | 58.0% |
| Average age | 44.4 |
| Estimated audience size | 1,884,611 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Industry audience comes from Sweden.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 3.13× | ||
| 02 | Vattenfall | Home & Garden | 2.82× | ||
| 03 | Real property | Home & Garden | 2.40× | ||
| 04 | News magazine | News | 2.26× | ||
| 05 | Viral video | Internet & Social Media | 2.24× | ||
| 06 | Financial services | Business & Career | 2.13× | ||
| 07 | Allsvenskan | Sports | 2.01× | ||
| 08 | Germany | Travel & Leisure | 1.96× | ||
| 09 | First-person shooter games | Games | 1.93× | ||
| 10 | Internet & Social Media | 1.92× | |||
| 11 | Charity and causes | Business & Career | 1.79× | ||
| 12 | Elgiganten | Shopping | 1.78× | ||
| 13 | Gambling | Games | 1.71× | ||
| 14 | Sustainable energy | Home & Garden | 1.70× | ||
| 15 | Fiction books | Literature | 1.68× | ||
| 16 | Solar energy | Home & Garden | 1.66× | ||
| 17 | Renewable energy | Business & Career | 1.58× | ||
| 18 | Hornbach | Shopping | 1.57× | ||
| 19 | Tattoos | Fashion & Accessoires | 1.52× | ||
| 20 | Meat | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.48× | |
| Community Orientation | OPEN | 1.41× | |
| Need for Security | CONSERVATISM | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.84× | |
| Creativity | OPEN | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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