A data profile of the people who buy, follow and care about Industry in Denmark — modelled from more than twelve digital signal sources. Industry has an estimated audience of 1,238,911 people in Denmark.
Industry has an estimated audience of 1,238,911 people in Denmark. 50.4% are female, 49.6% are male, average age 44.9. Top brand affinities: Elgiganten, Biltema, Germany, Hamburger, Iceland.
Top brand affinities include Elgiganten, Biltema, Germany, with strongest over-indexing on Elgiganten (1.52× the country average).
Demographically, the Industry audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Travelling, Indulgence.
The typical Industry fan in Denmark is balanced, around 44.9 years old, with strong Travelling tendencies and a notable affinity for Elgiganten.
The key figures that characterise the Industry profile in Denmark.
50.4% are female, 49.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 44.9 |
| Estimated audience size | 1,238,911 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 14% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 35% |
of the worldwide Industry audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hamburger | Food & Beverages | 1.65× | ||
| 02 | Sausage | Food & Beverages | 1.65× | ||
| 03 | Pasta | Food & Beverages | 1.65× | ||
| 04 | Backpack | Fashion & Accessoires | 1.65× | ||
| 05 | Garmin | Technology & Electronics | 1.65× | ||
| 06 | Facial | Beauty & Wellness | 1.65× | ||
| 07 | Hiking boot | Fashion & Accessoires | 1.65× | ||
| 08 | Scuba diving | Travel & Leisure | 1.65× | ||
| 09 | Christian Bale | Movies & TV | 1.65× | ||
| 10 | Bed and breakfast | Travel & Leisure | 1.64× | ||
| 11 | Boutique hotel | Travel & Leisure | 1.62× | ||
| 12 | Iceland | Travel & Leisure | 1.58× | ||
| 13 | Costume jewelry | Fashion & Accessoires | 1.54× | ||
| 14 | Biltema | Business & Career | 1.53× | ||
| 15 | Travel website | Travel & Leisure | 1.53× | ||
| 16 | Elgiganten | Shopping | 1.52× | ||
| 17 | Germany | Travel & Leisure | 1.52× | ||
| 18 | Apartment hotel | Travel & Leisure | 1.52× | ||
| 19 | Seaside resort | Travel & Leisure | 1.51× | ||
| 20 | Videography | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.23× | |
| Indulgence | JOY | 1.17× | |
| Convenience Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.88× | |
| Creativity | OPEN | 0.88× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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