A data profile of the people who buy, follow and care about Industry in Finland — modelled from more than twelve digital signal sources. Industry has an estimated audience of 832,767 people in Finland.
Industry has an estimated audience of 832,767 people in Finland. 47.3% are female, 52.7% are male, average age 44.3. Top brand affinities: Biltema, Danske Bank, Stockmann, Innovation, Renewable energy.
Top brand affinities include Biltema, Danske Bank, Stockmann, with strongest over-indexing on Biltema (1.63× the country average).
Demographically, the Industry audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.
The typical Industry fan in Finland is balanced, around 44.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Industry profile in Finland.
47.3% are female, 52.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 44.3 |
| Estimated audience size | 832,767 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Industry audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 5.0% |
| Italy | 4.6% |
The strongest cross-interests of the Industry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 2.38× | ||
| 02 | Heat pump | Home & Garden | 2.38× | ||
| 03 | Volvo XC60 | Cars & Mobility | 2.36× | ||
| 04 | Accounting | Business & Career | 1.97× | ||
| 05 | Danske Bank | Business & Career | 1.92× | ||
| 06 | Investment banking | Business & Career | 1.88× | ||
| 07 | Germany | Travel & Leisure | 1.77× | ||
| 08 | Renewable energy | Business & Career | 1.75× | ||
| 09 | Employment website | Business & Career | 1.74× | ||
| 10 | Career development | Business & Career | 1.68× | ||
| 11 | Linux | Technology & Electronics | 1.65× | ||
| 12 | Biltema | Business & Career | 1.63× | ||
| 13 | Solar energy | Home & Garden | 1.63× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.62× | ||
| 15 | Sustainable energy | Home & Garden | 1.60× | ||
| 16 | YouTube Music | Internet & Social Media | 1.57× | ||
| 17 | Thomann | Shopping | 1.56× | ||
| 18 | Swimming pool | Sports | 1.55× | ||
| 19 | Hairstyle | Beauty & Wellness | 1.52× | ||
| 20 | Stockmann | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.30× | |
| Career Orientation | POWER | 1.27× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Industry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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