A data profile of the people who buy, follow and care about Sustainable energy in Finland — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 517,133 people in Finland.
Sustainable energy has an estimated audience of 517,133 people in Finland. 57.8% are female, 42.2% are male, average age 44.1. Top brand affinities: Renewable energy, Biltema, Solar power, Kauppalehti, Nordea.
Top brand affinities include Renewable energy, Biltema, Solar power, with strongest over-indexing on Renewable energy (5.74× the country average).
Demographically, the Sustainable energy audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Sustainable energy fan in Finland is more female, around 44.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Sustainable energy profile in Finland.
57.8% are female, 42.2% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 44.1 |
| Estimated audience size | 517,133 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Sustainable energy audience comes from Finland.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy conservation | Home & Garden | 7.17× | ||
| 02 | Renewable energy | Business & Career | 5.74× | ||
| 03 | Solar power | Home & Garden | 5.18× | ||
| 04 | Solar panel | Home & Garden | 5.13× | ||
| 05 | Efficient energy use | Technology & Electronics | 4.50× | ||
| 06 | Solar energy | Home & Garden | 3.60× | ||
| 07 | Summer house | Travel & Leisure | 2.83× | ||
| 08 | Home repair | Home & Garden | 2.78× | ||
| 09 | Biltema | Business & Career | 2.73× | ||
| 10 | Electricity | Home & Garden | 2.58× | ||
| 11 | Bauhaus | Shopping | 2.41× | ||
| 12 | Kauppalehti | News | 1.84× | ||
| 13 | K-rauta | Shopping | 1.83× | ||
| 14 | Danske Bank | Business & Career | 1.80× | ||
| 15 | Nordea | Business & Career | 1.76× | ||
| 16 | Nature | Home & Garden | 1.73× | ||
| 17 | Finland | Travel & Leisure | 1.67× | ||
| 18 | Kaleva (newspaper) | News | 1.67× | ||
| 19 | Lidl | Shopping | 1.60× | ||
| 20 | Google Maps | Internet & Social Media | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 4.34× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Social Media Usage | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.41× | |
| Need for Security | CONSERVATISM | 1.51× | |
| Urban Lifestyle | OPEN | 4.34× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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