A data profile of the people who buy, follow and care about Sustainable energy in Ireland — modelled from more than twelve digital signal sources. Sustainable energy has an estimated audience of 691,946 people in Ireland.
Sustainable energy has an estimated audience of 691,946 people in Ireland. 48.0% are female, 52.0% are male, average age 46.2. Top brand affinities: Renewable energy, Screwfix, Bank of Ireland, Efficient energy use, Solar panel.
Top brand affinities include Renewable energy, Screwfix, Bank of Ireland, with strongest over-indexing on Renewable energy (3.55× the country average).
Demographically, the Sustainable energy audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Social Media Usage, Design Affinity.
The typical Sustainable energy fan in Ireland is balanced, around 46.2 years old, with strong Social Media Usage tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Sustainable energy profile in Ireland.
48.0% are female, 52.0% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 46.2 |
| Estimated audience size | 691,946 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 35% |
of the worldwide Sustainable energy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 21.3% |
| Germany | 8.9% |
| Italy | 8.3% |
The strongest cross-interests of the Sustainable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Energy conservation | Home & Garden | 4.42× | ||
| 02 | Water heating | Home & Garden | 4.12× | ||
| 03 | Photovoltaics | Home & Garden | 3.91× | ||
| 04 | Renewable energy | Business & Career | 3.55× | ||
| 05 | Allianz | Business & Career | 3.33× | ||
| 06 | Solar panel | Home & Garden | 3.18× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.88× | ||
| 08 | Boiler | Home & Garden | 2.60× | ||
| 09 | Lawn mower | Home & Garden | 2.45× | ||
| 10 | Power tool | Home & Garden | 2.22× | ||
| 11 | Screwfix | Home & Garden | 2.16× | ||
| 12 | Lawn | Home & Garden | 2.04× | ||
| 13 | Pension | Business & Career | 1.99× | ||
| 14 | Solar energy | Home & Garden | 1.93× | ||
| 15 | RVs | Cars & Mobility | 1.84× | ||
| 16 | Pope Francis | Politics & Society | 1.83× | ||
| 17 | Life insurance | Business & Career | 1.78× | ||
| 18 | Bank of Ireland | Business & Career | 1.76× | ||
| 19 | Air conditioning | Technology & Electronics | 1.68× | ||
| 20 | Used car | Cars & Mobility | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.13× | |
| Design Affinity | PREMIUM | 0.94× | |
| Travelling | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Travelling | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Sustainable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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