A data profile of the people who buy, follow and care about Renewable energy in Ireland — modelled from more than twelve digital signal sources. Renewable energy has an estimated audience of 789,532 people in Ireland.
Renewable energy has an estimated audience of 789,532 people in Ireland. 47.9% are female, 52.1% are male, average age 46.2. Top brand affinities: Sustainable energy, Donegal Daily, Solar panel, Screwfix, Future proof.
Top brand affinities include Sustainable energy, Donegal Daily, Solar panel, with strongest over-indexing on Sustainable energy (3.67× the country average).
Demographically, the Renewable energy audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Design Affinity, Travelling.
The typical Renewable energy fan in Ireland is balanced, around 46.2 years old, with strong Design Affinity tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Renewable energy profile in Ireland.
47.9% are female, 52.1% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 46.2 |
| Estimated audience size | 789,532 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 10% | |
| 30-39 | 20% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Renewable energy audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 19.2% |
| Germany | 7.4% |
| Italy | 6.9% |
The strongest cross-interests of the Renewable energy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Future proof | Topic | 8.51× | ||
| 02 | Photovoltaics | Home & Garden | 4.56× | ||
| 03 | Water heating | Home & Garden | 4.23× | ||
| 04 | Solar panel | Home & Garden | 4.08× | ||
| 05 | Energy conservation | Home & Garden | 3.89× | ||
| 06 | Sustainable energy | Home & Garden | 3.67× | ||
| 07 | Electricity generation | Home & Garden | 3.24× | ||
| 08 | Efficient energy use | Technology & Electronics | 3.01× | ||
| 09 | Central heating | Home & Garden | 2.90× | ||
| 10 | Power tool | Home & Garden | 2.22× | ||
| 11 | Screwfix | Home & Garden | 2.16× | ||
| 12 | Lawn | Home & Garden | 2.07× | ||
| 13 | Solar energy | Home & Garden | 1.93× | ||
| 14 | Pope Francis | Politics & Society | 1.80× | ||
| 15 | Donegal Daily | News | 1.78× | ||
| 16 | MidWest Radio | Music & Radio | 1.71× | ||
| 17 | Landscaping | Home & Garden | 1.62× | ||
| 18 | Air conditioning | Technology & Electronics | 1.62× | ||
| 19 | Electricity | Home & Garden | 1.60× | ||
| 20 | Building | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.14× | |
| Travelling | THRILL | 1.02× | |
| Social Media Usage | JOY | 0.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Need for Security | CONSERVATISM | 0.66× | |
| Social Media Usage | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Renewable energy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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