A data profile of the people who buy, follow and care about Electricity in Ireland — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 1,323,940 people in Ireland.
Electricity has an estimated audience of 1,323,940 people in Ireland. 52.5% are female, 47.5% are male, average age 43.6. Top brand affinities: Renewable energy, Credit (finance), Škoda Auto, Twitch, Home automation.
Top brand affinities include Renewable energy, Credit (finance), Škoda Auto, with strongest over-indexing on Renewable energy (1.6× the country average).
Demographically, the Electricity audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Electricity fan in Ireland is balanced, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Renewable energy.
The key figures that characterise the Electricity profile in Ireland.
52.5% are female, 47.5% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 52.5% |
| Male | 47.5% |
| Average age | 43.6 |
| Estimated audience size | 1,323,940 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Electricity audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 50 Cent | Music & Radio | 1.92× | ||
| 02 | NBA playoffs | Sports | 1.81× | ||
| 03 | El Corte Inglés | Shopping | 1.81× | ||
| 04 | Malta | Travel & Leisure | 1.73× | ||
| 05 | Twitch | Games | 1.69× | ||
| 06 | Ukulele | Music & Radio | 1.68× | ||
| 07 | Honda Civic | Cars & Mobility | 1.65× | ||
| 08 | NBA Finals | Sports | 1.64× | ||
| 09 | Renewable energy | Business & Career | 1.60× | ||
| 10 | Photovoltaics | Home & Garden | 1.59× | ||
| 11 | DeWalt | Home & Garden | 1.58× | ||
| 12 | Cruise control | Cars & Mobility | 1.57× | ||
| 13 | Škoda Auto | Cars & Mobility | 1.54× | ||
| 14 | Credit (finance) | Business & Career | 1.53× | ||
| 15 | Home automation | Technology & Electronics | 1.53× | ||
| 16 | Target Corporation | Shopping | 1.53× | ||
| 17 | Audi A6 | Cars & Mobility | 1.53× | ||
| 18 | Automobile repair shop | Cars & Mobility | 1.52× | ||
| 19 | Hybrid electric vehicle | Cars & Mobility | 1.52× | ||
| 20 | Nissan Qashqai | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.31× | |
| Quality Awareness | PREMIUM | 1.27× | |
| DIY Mentality | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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