A data profile of the people who buy, follow and care about Electricity in Portugal — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 3,139,416 people in Portugal.
The average Electricity fan in Portugal is 46.1 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include BP, Home Appliances, Efficient energy use, with strongest over-indexing on BP (1.87× the country average).
Demographically, the Electricity audience skews balanced with an average age of 46.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Electricity fan in Portugal is balanced, around 46.1 years old, with strong Quality Awareness tendencies and a notable affinity for BP.
The key figures that characterise the Electricity profile in Portugal.
51.0% are female, 49.0% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 51.0% |
| Male | 49.0% |
| Average age | 46.1 |
| Estimated audience size | 3,139,416 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 34% |
of the worldwide Electricity audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
Where the Electricity audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2M | 1.88× | |
| 02 | Faro District | ~400K | 1.86× | |
| 03 | Setúbal District | ~400K | 1.29× | |
| 04 | Porto District | ~800K | 1.24× | |
| 05 | Santarém District | ~200K | 1.24× | |
| 06 | Leiria District | ~200K | 1.17× | |
| 07 | Aveiro District | ~200K | 1.02× | |
| 08 | Braga District | ~300K | 1.01× | |
| 09 | Beja District | ~50K | 1.01× | |
| 10 | Coimbra District | ~200K | 1.00× | |
| 11 | Madeira | ~90K | 0.99× | |
| 12 | Guarda District | ~40K | 0.95× | |
| 13 | Bragança District | ~30K | 0.95× | |
| 14 | Portalegre District | ~30K | 0.95× | |
| 15 | Azores | ~80K | 0.94× | |
| 16 | Viana do Castelo District | ~70K | 0.94× | |
| 17 | Castelo Branco District | ~60K | 0.94× | |
| 18 | Évora District | ~50K | 0.94× | |
| 19 | Viseu District | ~100K | 0.93× | |
| 20 | Vila Real District | ~50K | 0.93× |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dishwasher | Home & Garden | 2.10× | ||
| 02 | Dyson | Home & Garden | 2.09× | ||
| 03 | Solar power | Home & Garden | 2.08× | ||
| 04 | Home automation | Technology & Electronics | 1.90× | ||
| 05 | BP | Cars & Mobility | 1.87× | ||
| 06 | Air purifier | Home & Garden | 1.86× | ||
| 07 | Efficient energy use | Technology & Electronics | 1.83× | ||
| 08 | Mineral water | Food & Beverages | 1.82× | ||
| 09 | Microwave oven | Home & Garden | 1.78× | ||
| 10 | Photovoltaics | Home & Garden | 1.76× | ||
| 11 | Kitchenware | Home & Garden | 1.64× | ||
| 12 | Rail transport | Travel & Leisure | 1.61× | ||
| 13 | Sustainable energy | Home & Garden | 1.59× | ||
| 14 | Non-alcoholic beverage | Food & Beverages | 1.59× | ||
| 15 | LED lamp | Home & Garden | 1.58× | ||
| 16 | Hardware store | Home & Garden | 1.56× | ||
| 17 | Web application | Technology & Electronics | 1.55× | ||
| 18 | Home Appliances | Home & Garden | 1.52× | ||
| 19 | Postmodernism | Arts & Culture | 1.52× | ||
| 20 | Europcar | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| DIY Mentality | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Spirituality | BALANCE | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Electricity has an estimated audience of 3,139,416 people in Portugal, concentrated in Lisbon District and Porto District.
51.0% of Electricity fans are female, 49.0% are male, with an average age of 46.1 years.
Electricity fans show strongest brand affinity for BP (1.87×), Home Appliances (1.52×), and Efficient energy use (1.83×) over the country average.
Electricity fans in Portugal are most concentrated in Lisbon District (reach ~2M), Porto District (reach ~800K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Electricity itself, the audience over-indexes on Home Appliances (1.52×), Efficient energy use (1.83×), Microwave oven (1.78×), and Sustainable energy (1.59×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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