A data profile of the people who buy, follow and care about Electricity in Netherlands — modelled from more than twelve digital signal sources. Electricity has an estimated audience of 2,852,879 people in Netherlands.
Electricity has an estimated audience of 2,852,879 people in Netherlands. 47.4% are female, 52.6% are male, average age 44.0. Top brand affinities: Photovoltaics, Jumbo (supermarket), Voetbalprimeur, Solar energy, Renewable energy.
Top brand affinities include Photovoltaics, Jumbo (supermarket), Voetbalprimeur, with strongest over-indexing on Photovoltaics (6.77× the country average).
Demographically, the Electricity audience skews balanced with an average age of 44.0, and over-indexes on personality traits such as Convenience Orientation, Need for Security.
The typical Electricity fan in Netherlands is balanced, around 44.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Photovoltaics.
The key figures that characterise the Electricity profile in Netherlands.
47.4% are female, 52.6% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 44.0 |
| Estimated audience size | 2,852,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Electricity audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 17.6% |
| Italy | 5.5% |
| Brazil | 5.5% |
The strongest cross-interests of the Electricity audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Photovoltaics | Home & Garden | 6.77× | ||
| 02 | Babypark | Shopping | 3.79× | ||
| 03 | Solar power | Home & Garden | 3.60× | ||
| 04 | Household goods | Home & Garden | 3.08× | ||
| 05 | Solar energy | Home & Garden | 2.72× | ||
| 06 | Innovation | Business & Career | 2.68× | ||
| 07 | Renewable energy | Business & Career | 2.64× | ||
| 08 | Sustainable energy | Home & Garden | 2.60× | ||
| 09 | Efficient energy use | Technology & Electronics | 2.35× | ||
| 10 | Solar panel | Home & Garden | 2.13× | ||
| 11 | Modern architecture | Arts & Culture | 1.90× | ||
| 12 | Voetbalprimeur | Sports | 1.73× | ||
| 13 | Voetbal International | Sports | 1.71× | ||
| 14 | voetbalzone | Sports | 1.65× | ||
| 15 | Internet & Social Media | 1.63× | |||
| 16 | Rabobank | Business & Career | 1.59× | ||
| 17 | Jumbo (supermarket) | Shopping | 1.58× | ||
| 18 | Hornbach | Shopping | 1.54× | ||
| 19 | Hair products | Beauty & Wellness | 1.52× | ||
| 20 | TUI | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.49× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Individualism | JOY | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.75× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Pet Ownership | JOY | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Electricity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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